5th Avenue store brings Apple $440 million per year - Page 2

What possesses someone to write this sort of crap.

HOW MUCH IS THE RENT? What is in the lease? How many millions a year are they paying in rent? Are they also paying a percent of sales to the GM buildings owners? Has that been disclosed? Releasing one set of number without the other is so typical.

$1.2mil a day. Where do you keep that much stock? Are trucks coming and going with new stock every hour?

I'm sure they comprehend. I think they just like using the biggest number they can grab, or the smallest number, whichever suits their needs.


I don't know what they are at now, but I recall that Dell is actually one of the higher margin companies.


This isn't AccountingInsider, so harping on someone on a speculative post about accounting is too much.


How about this: you stop with the ad hominems, belittling and name calling or just go away.

Irrelevant.

You will be assimilated.

It's from Star Trek TNG (the Borg).

$440M annual does seem too high upon reading the other posts.

The article says the SOHO store does $100 million / yr, so I can believe the 5th ave location does $440 million. It is much busier, open 24/7, and is in one of the best locations in the world.

Again we get it, Apple is dead, now get lost.

You see how clueless some of these trolls are.

a lot of the business is applecare, mobileme and the genius subscriptions, no need for inventory

Once again you're missing the point, no one is talking about how much profit the store makes but about sales, and those numbers, if true, are very impressive.

As a separate issue it would be interesting to find out the terms of the lease because that space was a total disaster and an eyesore before Apple redid it. I wouldn't be surprised if they gave them a sweetheart deal because no one else wanted the space and Apple is a major draw.

Seahawk Fan: I'm new here but noticed all of your PC troll posts. Wow PC trolls still exist? Not only is that pathetic but you're a Seahawk fan too, LOL. What a luzr!

Boy, I've seen this TechStud loser skulking around twisting facts, figures, and syntax, but who's this Seahawk dullard?

I'm all for honest debate, but these trolls should just be ignored.

Oh, yeah, and Apple's dead. Clearly.

It was originally an open sunken plaza that collected wind blown garbage. Some guy named Trump bought the building and covered the pit creating the retail space. He then sold the building and new retail space and made a couple of bucks.

Fun Fact--Crocodile Dundee uttered his memorable line "Now that's a knife" in the columns behind the glass cube (which was the open pit at the time).

I wouldn't be surprised if they are one and the same. Or at the minimum, they are both siblings locked up in their parents' basement with only a raggedy Victoria's Secret catalog and a slow internet connection to keep them company.

Either way, they are trolls and my hope is their DNA will stop with them.

You would all be amazed at how fast a typical ARS (Apple Retail Store) racks up sales throughout the day. Most ARS' clear $30M easily each year. SOHO has beat $100M for years.

Now, $1.2M per day does sound high but I watch standard 'A' and 'B' catagory stores clear $1M per day repeatedly during the holiday.

How do you keep that much inventory in stock? Easy. The size of Apple's MB, MBP, iMac, and iPod boxes have shrunk dramatically since the first stores launched 6 years ago. Figure this: selling 500 notebook computers (avg ticket of $2K) with accessories, Applecare, and other memberships easily hits the $1.2 per day. In stores I ran, we easily stocked 400-600 notebooks at peak periods (BTS & holiday).

Trust me, the storage capacity in 5th Ave is more than capable of handling the stock for sales of this type. Plus they are replinished ever daily. The team at Apple Retail is way better than any other in retail. They knew the revenue projections and built the store and stockroom to support them.

This will blow you away - most stores carry enough inventory to support 5-7 days worth of sales. This is ramped up to as high as 14 days in season.

Apple Retail has the highest sales per square foot for a reason - the stores move HUGE revenue thru what typically is a 30' or 45' mall-based in-line retail space. Now, give the team a 5th Avenue and sales are going to be off the hook.

So, to wrap up your education: $1.2M per day = a couple of hundred notebooks, a couple of hundred iMacs, a handful of MacPros, and a bunch of iPods and iPhones topped off with accessories, AppleCare, ProCare, OnetoOne and BAM - you gross over $1M a day with ease.

Thanks. I'll be here all night. Tip your waiters and waitresses on the way out.

(Hi Tink, miss u still.)

lol, I was just thinking the same thing. I'd put him on the ignore list but so far he's been mostly amusing... like his assertion that "mac sales are losing money". Pure comedy gold.


$50000 an hour is one hell of a figure! I've heard rumors that this store has the highest revenue per square foot of any store in the world. That seemed doubtful but I'm almost ready to believe at this point. Can anyone substantiate or refute that stat?

Maybe they have a hidden room full of tele sales agents selling to all over the country.

Would be interesting if you could buy from Apple.com online and go pick it up at the store (or can you already) and does that count as a sale for Apple.com or for the local store?

Wrong
goodlife / badlife come from the berserker series books .
best sci fi ever .

9

440M is huge.