You would all be amazed at how fast a typical ARS (Apple Retail Store) racks up sales throughout the day. Most ARS' clear $30M easily each year. SOHO has beat $100M for years.
Now, $1.2M per day does sound high but I watch standard 'A' and 'B' catagory stores clear $1M per day repeatedly during the holiday.
How do you keep that much inventory in stock? Easy. The size of Apple's MB, MBP, iMac, and iPod boxes have shrunk dramatically since the first stores launched 6 years ago. Figure this: selling 500 notebook computers (avg ticket of $2K) with accessories, Applecare, and other memberships easily hits the $1.2 per day. In stores I ran, we easily stocked 400-600 notebooks at peak periods (BTS & holiday).
Trust me, the storage capacity in 5th Ave is more than capable of handling the stock for sales of this type. Plus they are replinished ever daily. The team at Apple Retail is way better than any other in retail. They knew the revenue projections and built the store and stockroom to support them.
This will blow you away - most stores carry enough inventory to support 5-7 days worth of sales. This is ramped up to as high as 14 days in season.
Apple Retail has the highest sales per square foot for a reason - the stores move HUGE revenue thru what typically is a 30' or 45' mall-based in-line retail space. Now, give the team a 5th Avenue and sales are going to be off the hook.
So, to wrap up your education: $1.2M per day = a couple of hundred notebooks, a couple of hundred iMacs, a handful of MacPros, and a bunch of iPods and iPhones topped off with accessories, AppleCare, ProCare, OnetoOne and BAM - you gross over $1M a day with ease.
Thanks. I'll be here all night. Tip your waiters and waitresses on the way out.
(Hi Tink, miss u still.)