[re: 40% of market prefers matte polls]
Originally Posted by solipsism
Its not about the size of the market, its about Apples desire to address that market. I cant see the engineering being complex or costly enough for Apple to ignore 40% of their potential market, but that is the way these polls usually go. They are usually worded in ways or put on certain websites that skew the polling, although internet polls themselves are flawed. For instance, do a poll to see if people prefer the AIO iMac or the elusive xMac. Im sure youll find that most people responding to the polls want the xMac, but that doesnt mean its viable for Apple. That is not to say that matte displays are out of the question for Apple, but we should at least to consider why Apple would not have the option on the 15 and 13 models after 9 months of the glossy displays. Or why they charge $50 more for a display that could potentially appeal to 40% or more of their customers when the cost doesnt appear to be higher than the glossy display. Or why Apple stated that they moved to glossy because an overwhelming percentage of their customer-base preferred glossy if it wasnt true. ...
These are all very good thoughts and questions. Honestly, unless the polls are *grossly* wrong, I can't understand Apple's decision. The MacPolls poll has over 30,000 votes. It would be hard to imagine that poll being dreadfully wrong. For those who don't want to take the time to click away, here's what it says:
Glossy\t 32.31 % (10,007)
Matte\t 44.04 % (13,639)
Don't Know\t 23.65 % (7,324)
Total votes: 30,970
Yes, these are more likely to be experienced users than your average first-time purchaser, so that's one thing to take into account. But Apple, don't you want to keep the love with experienced users too?
The other thing to take note of is the number of "dont' know" (or we can presume "don't care") votes. Neither glossy nor matte has a majority. If you consider the market for switchers, newbies, and everyone else, you can probably bump the Don't Care votes to 40-50%. Seriously, they will buy whatever Apple makes. All this talk of Most People Prefer Glossy is hogwash. Neither do most people prefer matte. Most people just don't care. And Apple is catering to them with bright, shiny screens.
Meanwhile, they don't make a computer that I can use, and that sucks.