Marketing Strategy & Analysis Report on Apple - Need help!

kdenn1020

Firstly, I'm a full time student in college and I'm doing a Marketing Analysis & Strategy Report on Apple and the iPod. I will be focusing on the impact and influence the iPod had in the renaissance of Apple and its return to glory. As a part of my paper, I need to research the business objectives and Apple's mission statement, preferrably a timeline of them actually. I've researched it but I can't find anything reliable. Can anyone help?

tessa_87

In my perspective Apple Inc is trying to capture the Mobile Internet Market. Nowadays Mobile Internet and application which runs on Mobile device is becoming popular in across the world. People feel lethargic in accessing internet in wired mode of communication. Meanwhile, Apple identified the growth oppurtunity in Music industry. In order to explore the miusic market, they have developed the iTunes software.



At this time, it is not clear what the legacy of the iPhone will be when the mobile Internet begins to take over. It could be the App Store will continue to be popular because it does offer a great business model for advertisers as well as developers. But it is just as likely that the increased competition combined with better bandwidth for mobile devices and new generations of mobile communications will cause the App Store to become a dinosaur in the market

rokcet scientist

Quote:

Originally Posted by kdenn1020


[...] influence the iPod had in the renaissance of Apple and its return to glory. [...]

The "renaissance of Apple and its return to glory"... huh? As if Apple was in the pits...? No way!

When the iPod was launched Apple had just had the most successful years in over a decade with the fruit-colored iMacs! So "renaissance" and "return to glory" are hardly applicable.



If you're doing a 'perspective on Apple' you had better get your facts right, kdenn.

kdenn1020

Quote:

Originally Posted by Rokcet Scientist


The "renaissance of Apple and its return to glory"... huh? As if Apple was in the pits...? No way!

When the iPod was launched Apple had just had the most successful years in over a decade with the fruit-colored iMacs! So "renaissance" and "return to glory" are hardly applicable.



If you're doing a 'perspective on Apple' you had better get your facts right, kdenn.

Umm if you get your facts right and do the research, you'll learn that Apple's sales declined nearly 25% the year the iPod was released, but consider the iPod's release was in late 2001. Apple was not exactly thriving at the time. The iPod eventually catapulted Apple into mainstream markets of numerous industries and the company used the iPod's success to strengthen their other product lines. Apple did not have a firm grip in the computer market. The iPod transformed Apple in a sense. The iPod age of Apple completely overshadows what Apple used to be. In that sense, the iPod spurred a renaissance. That is my reasoning. So unless you're going to help, why don't you keep your mouth shut.

kdenn1020

Now I had actually been on 40 hours of no sleep when I posted the initial thread post. Return to glory isn't exactly the words I'd like to have used. More like, return to success and then some.

piot

Quote:

Originally Posted by kdenn1020


... So unless you're going to help, why don't you keep your mouth shut.

Do you really expect to get any help with that attitude?

kdenn1020

Well seeing as how I already got the information I needed, I didn't care.