Is Apple screwing AppleTV customers?
I've just rented Back to the Future on my AppleTV. However, I check it beforehand on iTunes as some films are negligibly more expensive to buy than rent. On the iTunes store Back to the Future costs £9.99 to buy, £2.49 to rent. On the AppleTV, however, it costs £3.49. I realise this maybe for HD but in which case why is HD not available through the iTunes store?