82% of future tablet buyers say they'll choose Apple's iPad

Posted:
in iPad edited January 2014
A new survey shows Apple poised to dominate the tablet market yet again in 2011 with the iPad 2, as 82 percent of future tablet buyers said they would choose Apple's iPad over competing options like the Motorola Xoom and RIM PlayBook.



ChangeWave on Thursday released the results of a poll it conducted in February of 3,091 consumers, before the iPad 2 was even announced. While 82 percent of those who plan to buy a tablet chose Apple's iPad, just 4 percent went with the Xoom, 3 percent with the PlayBook, and 3 percent for the Samsung Galaxy Tab.



The number who want to buy the iPad has only grown since last November, when 80 percent of respondents said they wanted Apple's touchscreen tablet. At the time, 8 percent said they were waiting for the RIM PlayBook.



The new survey also revealed that owners of the first-generation iPad remain extremely pleased with their purchase. The poll shows that 70 percent of those who bought the first iPad are "very satisfied" with the device, while another 25 percent said they are "somewhat satisfied." Only 2 percent considered themselves to be "somewhat unsatisfied," leaving 2 percent who said they "don't know."



The poll also found that consumer interest in tablets is growing. Of those surveyed, 27 percent said they plan on buying a tablet device in the future, up from 25 percent in November 2010. In the next 90 days, 5 percent of respondents said they plan to buy a tablet.







The survey also indicated that the AT&T iPad is a more popular option for a 3G-connected iPad versus Verizon's offering, with AT&T taking 24 percent of iPad buyers versus 17 percent from Verizon. But it should also be noted that when the survey was conducted, the iPad was not available with integrated 3G from Verizon, and the carrier was bundling the tablet with a MiFi hotspot.







Most respondents who plan to buy an iPad will not opt for the 3G model. ChangeWave's survey found that 28 percent said they will get an iPad without wireless service, with 19 percent of purchases coming from Apple and 9 percent from retail partners like Best Buy, Walmart or Target.
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Comments

  • Reply 1 of 80
    cimcim Posts: 197member




    2011 is the year of the iPad 2 (and copycats).



    It looks like only Apple haters are buying a non-Apple tablet this year.
  • Reply 2 of 80
    "82% of future tablet buyers say they'll choose Apple's iPad'



    If I were Apple, I'd like to keep this exact Tablet market-share ratio, for the next 3 to 6 years.



    Any more than that, and they could be perceived as "the only game in town"

    (a monopoly)



    Though, even if they sold 250 million units over that time,



    250mlllion/2billion, is hardly a monopoly.
  • Reply 3 of 80
    daveswdavesw Posts: 406member
    Quote:
    Originally Posted by CIM View Post


    2011 is the year of the iPad 2.



    It looks like only Apple haters are buying a non-Apple tablet this year.





    These Apple-haters are dumb a'holes. They'd rather buy a buggy, 2nd rate Android craplet with NO apps, poor battery life that crashes every minute than buy an iPad.
  • Reply 4 of 80
    sflocalsflocal Posts: 4,013member
    Quote:
    Originally Posted by CIM View Post


    2011 is the year of the iPad 2.



    It looks like only Apple haters are buying a non-Apple tablet this year.



    I played with the Xoom for about 20 minutes at Costco a couple nights ago. As usual, a potentially good idea gone down the toilet due to bad execution. Have any of these competitors learned anything from watching Apple's success at the sidelines?



    Build quality was horrible. The screen, while higher-resolution had poor visibility unless looked at directly head-on. Tilt the screen a few degrees and it looked washed-out. Performance - as is typical with Android - had none of the smoothness and fluidity that the iOS had since day one. This just felt like a rushed-product.



    I was the only one at the kiosk playing with it. No one else was interested. That's not a good sign. Had I bought one without having the chance to try it out, I most certainly would have returned it that same day.



    The XOOM felt outdated before it even had a chance to get out of the gate. Performance reviews out so far determined this brand new device is about on-par in performance with the 1st-gen iPad. Barely keeps up with a one-year-old piece of Apple hardware. That's just sad.



    XOOM seems destined to fail. Considering the $800 pricetag, it will crash-and-burn in a spectacular way.
  • Reply 5 of 80
    nasseraenasserae Posts: 3,152member
    Quote:
    Originally Posted by CIM View Post


    [img="http://www.blogcdn.com/www.engadget.com/media/2011/03/20110302-10175350--img4510.jpg"]



    2011 is the year of the iPad 2.



    It looks like only Apple haters are buying a non-Apple tablet this year.



    And at 4% they seem to live in a very lonely world!
  • Reply 6 of 80
    Percentage sounds similar to the iPod surveys in years past. I think the iPad2 will blow the competition out of the water!



    Competitors always used to beat Apple with inferior products/software sold for cheap prices....think netbooks, PC's and Windows OS. Apple is now pricing the iPads very aggressively where RIM, Dell, Sony, MS, etc., can't match. And Apple is doing it with superior hardware and software. Fantastic! Apple has made my work a hundred times easier over the years.



    Best
  • Reply 7 of 80
    kerrybkerryb Posts: 270member
    Really it looks like tech consumers that consciously purchase a Xoom or other Android tablet are doing so purely out of spite which is not a good way to spend $500 or should I say $800 in the case of the Xoom. I say let them lug that hunk of Google goodness around and tell everyone how "open" it is, and how much more RAM or some other pointless spec it wins over the iPad. The truth is there is no other company in the so called tablet wars that really can match the iPad as an experience or that crazy desire to own and play with one. I use mine everyday, more than I ever did with my iPhone, it has replaced my laptop when I travel for business.
  • Reply 8 of 80
    Quote:
    Originally Posted by kerryb View Post


    Really it looks like tech consumers that consciously purchase a Xoom or other Android tablet are doing so purely out of spite which is not a good way to spend $500 or should I say $800 in the case of the Xoom. I say let them lug that hunk of Google goodness around and tell everyone how "open" it is, and how much more RAM or some other pointless spec it wins over the iPad. The truth is there is no other company in the so called tablet wars that really can match the iPad as an experience or that crazy desire to own and play with one. I use mine everyday, more than I ever did with my iPhone, it has replaced my laptop when I travel for business.



    Agreed, Kerryb. Remember when the iPad was first introduced but not released and a lot of people were saying that there was too much overlap with the iPhone/Touch iPod and laptops? They were really proven wrong on that score.



    I agree the Apple iPad2 is so superior to anything "rushed" to market by others.
  • Reply 9 of 80
    jj.yuanjj.yuan Posts: 212member
    Quote:
    Originally Posted by BuffyzDead View Post


    Any more than that, and they could be perceived as "the only game in town" (a monopoly)



    It's just like the iPod in the MP3 player market. Apple should dominate by merit, not by monopoly.
  • Reply 10 of 80
    Quote:
    Originally Posted by davesw View Post


    These Apple-haters are dumb a'holes. They'd rather buy a buggy, 2nd rate Android craplet with NO apps, poor battery life that crashes every minute than buy an iPad.



    But Xoom's got megahertzes!!!
  • Reply 11 of 80
    Quote:
    Originally Posted by christopher126 View Post


    Agreed, Kerryb. Remember when the iPad was first introduced but not released and a lot of people were saying that there was too much overlap with the iPhone/Touch iPod and laptops? They were really proven wrong on that score.



    I agree the Apple iPad2 is so superior to anything "rushed" to market by others.



    Pogue?s article on it starts off with some funny quotes from last year.



    Quote:

    ?An utter disappointment and abysmal failure? (Orange County Design Blog). ?Consumers seem genuinely baffled by why they might need it? (Businessweek). ?Nothing more than a luxury bauble that will appeal to a few gadget freaks? (Bloomberg). ?Insanely great it is not? (MarketWatch). ?My god, am I underwhelmed? (Gizmodo).



    http://www.nytimes.com/2011/03/10/te...h/10pogue.html



    His article fits me well. I still have little use for the iPad and what use I do get from it is from reading books and other things that aren?t going to show any real gain from the HW. I don?t even care about the cameras and will probably only use FaceTime just to check it out. Yet despite that I can?t wait to get the new one tomorrow.
  • Reply 12 of 80
    Quote:
    Originally Posted by acslater017 View Post


    But Xoom's got megahertzes!!!



    I remember this one guy on ArsTechnica's forums saying that he would have bought an iPad 2 if it had improved battery life instead of thickness. He said because Apple didn't do that, he was going to buy a Xoom instead.



    The kicker?

    Xoom - 8 hrs under heavy use. iPad 2 - 10 hours...



    http://androidcommunity.com/motorola...ad-2-20110302/
  • Reply 13 of 80
    Quote:
    Originally Posted by christopher126 View Post


    Agreed, Kerryb. Remember when the iPad was first introduced but not released and a lot of people were saying that there was too much overlap with the iPhone/Touch iPod and laptops? They were really proven wrong on that score.



    I agree the Apple iPad2 is so superior to anything "rushed" to market by others.



    I think the "rush" factor is where Apple has the advantage. They probably spent 3-4 years refining the iPad (I actually heard that the iPad was the original idea, but they decided to do the iPhone first), then finally revealing it in January 2010. Now 1 year later, every other company is rushing to imitate it. Their experience with this form factor (screen, battery, body) and this interface (touch, mobile, 10-inch canvas) is so shallow compared to the iPad. Add to that the fact that Apple has the lowest entry point ($499) for a 10-inch tablet, and competitors don't have a chance (not yet anyway).



    At launch, Apple already had an office suite (Pages, Keynote, Numbers) optimized for the 10-inch tablet, ready to go. This year they've got creative apps (GarageBand, iMovie) and 60,000 third-party apps. They're steadily creating alternative experiences to the personal computer one app at a time...



    BTW, I find it amazing that a few years ago, the iOS GarageBand probably could have sold decently at $499 as its own device, and now it's a $4.99 app for iPad
  • Reply 14 of 80
    patranuspatranus Posts: 366member
    Quote:
    Originally Posted by acslater017 View Post


    I think the "rush" factor is where Apple has the advantage. They probably spent 3-4 years refining the iPad (I actually heard that the iPad was the original idea, but they decided to do the iPhone first), then finally revealing it in January 2010. Now 1 year later, every other company is rushing to imitate it. Their experience with this form factor (screen, battery, body) and this interface (touch, mobile, 10-inch canvas) is so shallow compared to the iPad. Add to that the fact that Apple has the lowest entry point ($499) for a 10-inch tablet, and competitors don't have a chance (not yet anyway).



    At launch, Apple already had an office suite (Pages, Keynote, Numbers) optimized for the 10-inch tablet, ready to go. This year they've got creative apps (GarageBand, iMovie) and 60,000 third-party apps. They're steadily creating alternative experiences to the personal computer one app at a time...



    BTW, I find it amazing that a few years ago, the iOS GarageBand probably could have sold decently at $499 as its own device, and now it's a $4.99 app for iPad



    Yup.



    While the competition are rushing their first generation products Apple just released their second generation product.
  • Reply 15 of 80
    shavexshavex Posts: 34member
    Quite honestly I think these reports are a joke. Of COURSE Apple has a majority of the market! Mainly two reasons so:



    1) Made the first tablet that came with familiarity to an already popular device

    2) Lucrative competition hasn't had time to respond to the market



    The truth is Apple has successfully poked holes in consumers wallets over and over, convincing them that they are spending less and resulting in them spending more. "Well an iPad 2 is cheaper than a Macbook I'll buy it!" (spend $500) ...1 year later... "O well I have to buy iPad 3!" (spend $500) Congratulations Apple you have successfully tricked the consumer into spending $1000 still. Another example is the App Store, "O my gosh I can buy a game for .99c, thats worth it" ... $100 later ... "there's an app for everything I love this!" ... next credit card bill "I SPENT HOW MUCH ON APPS?!?!" What we are really seeing is Apple taking advantage of ignorant people, which as from the numbers, 82% is a lot.



    I personally am annoyed by several things the iOS does as a whole.

    1) No UI customization (I would like this because as much as Apple thinks everyone will be happy with the same design, I am not, I would like my upcoming events on the lock screen and not have to open the damn calendar app after I unlock the device)

    2) Until I default to using the search everytime, I am looking at a cluster fuck of icons even if they are in folders! I think this picture appropriately reflects how I feel







    So I will PROUDLY not buy an iPad because it's not practical to being an efficient and effective tool, its a sit down and play a game toy which is good for children but those of you who consider yourselves working adults will need to grow up and get something more productive and mature and will have support for more than 3 years.
  • Reply 16 of 80
    see flatsee flat Posts: 145member
    Quote:
    Originally Posted by davesw View Post


    These Apple-haters are ...... They'd rather buy a buggy, 2nd rate Android craplet with NO apps, poor battery life that crashes every minute than buy an iPad.



    For the longest time, buggy, 2nd rate windows crap with a lot of apps that crashed every minute had 97 percent of market share. So I dont think it has anything to do with hate. People buy what there is the most of, It's convincing, appealing and makes you secure.



    In this case... it's a good thing that the iPad (a superior product) is ahead of the heap



    I used to love my beta deck in the 70's. could not understand why anyone would want a VHS.
  • Reply 17 of 80
    apple ][apple ][ Posts: 8,360member
    Have you seen those XOOM commercials on tv? Who are they targeting with that? 5% of the market maybe? Their tablets fail and I'm not surprised that they fail when it comes to their commercials also.



    Apple appeals to everybody, except for the most rabid anti-Apple zealots.
  • Reply 18 of 80
    carymgcarymg Posts: 72member
    20% are gonna lay down cash for PlayBook/XOOM/TouchPad ?

    20%?!?

    Hardly ....

    By iPad 3 -- you will hear nary a word from these -- or any other -- tablet producers.



    And by the way -- Gruber is a moron.

    The "iPad 3" he says is coming out in September isn't an iOS tablet.

    It's a tablet running OS X -- that's why Lion looks the way it does.

    You heard it here first.
  • Reply 19 of 80
    SpamSandwichSpamSandwich Posts: 28,793member
    Getting the black iPad 2 w/32GB, at&t. Last in line is a rotten Android. Go!
  • Reply 20 of 80
    Quote:
    Originally Posted by Logisticaldron View Post


    Pogue?s article on it starts off with some funny quotes from last year.







    http://www.nytimes.com/2011/03/10/te...h/10pogue.html



    His article fits me well. I still have little use for the iPad and what use I do get from it is from reading books and other things that aren?t going to show any real gain from the HW. I don?t even care about the cameras and will probably only use FaceTime just to check it out. Yet despite that I can?t wait to get the new one tomorrow.



    Yep, I had just read that article, too. I remember MacWorld Podcast where the Editor of PCWorld was basically nonplussed by the iPad but the Jason Snell, editor of MacWorld saw it as a remarkable machine.



    Best
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