RIM's BlackBerry Enterprise Server to support Apple's iOS devices

Posted:
in iPhone edited January 2014
Research in Motion announced on Monday that it will update its BlackBerry Enterprise Server software to support Apple hardware running the iOS operating system, including the iPhone and iPad, as well as devices that run Google Android.



The multi-platform "BlackBerry Enterprise Solution" will support management and securing of both smartphones and tablets, and is designed for enterprises and government organizations. The features will be added to BlackBerry Enterprise Server through RIM's pending acquisition of ubitexx.



RIM said that the new solution is "expected" to allow secure device management for iOS-based devices, as well as hardware running the Google Android mobile operating system. RIM aims to allow management of those devices from a single Web-based console.



"The multi-platform BlackBerry Enterprise Solution is designed to address a growing market and respond to requests from enterprise customers who want a secure multi-platform device management solution from a company that already delivers the gold standard for enterprise mobility," said Peter Devenyi, Communications Platform Group VP at RIM. "We recognize the opportunity to continue leading in the enterprise market by providing customers with a common platform to help simplify the management of a variety of mobile devices."



RIM said the single web-based console is being designed to provide IT administrators with the ability to distribute software and manage policies, inventory, security and services for BlackBerry devices, as well as other mobile devices. IT administrators will be able to manage devices over-the-air, including activating devices, distributing software and applications, locking or wiping devices, enforcing and resetting device passwords, setting IT policies, and managing optional mobile applications for end users.



Certain features, including push technology and firewall access, are expected to remain exclusive to BlackBerry devices because such capabilities are built into the design of a device?s operating system. The product is expected to be released later this year.



RIM's multi-platform push for BlackBerry Enterprise Server was one of a number of announcements from the company on Monday. Also revealed was the new "BlackBerry Balance" technology that allows use of a smartphone for both work and personal purposes, ensuring privacy of personal content and security of work data.



The company also unveiled a new video chat application and announced a Facebook application for its newly launched BlackBerry PlayBook tablet. The playbook launched in April to lukewarm reviews.



The company also announced the two new phones that run the BlackBerry OS 7 software: The BlackBerry Bold 9900 and 9930. Both feature a 1.2GHz processor and a "Liquid Graphics" touchscreen.







The BlackBerry Bold 9900 supports HSPA+ connectivity, while the 9930 supports CDMA EV-DO Rev. A and HSPA+ global roaming on GSM/UMTS networks. Both also feature built-in support for near-field communications, as well as a built-in compass and 720p high-definition video recording capabilities. They will be available this summer.



RIM surprised last week with a pre-announcement of its sales for the May quarter. The company opted to disclose its sales early because it expects it to be below guidance. The company also warned investors of impending delays for new BlackBerry product launches.



Wall Street reacted negatively to RIM's announcement, and one analyst said that the company's struggles and product delays are an opportunity for Apple to gain a greater lead over its competitor. Last quarter, Apple sold 18.65 million iPhones, a number 38 percent better than the 13.5 million handsets RIM expects to ship in its May quarter.
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Comments

  • Reply 1 of 30
    ddawson100ddawson100 Posts: 450member
    Mind blown. More or less sounds like a competitor for Activesync. Or maybe using Good Technology's model.
  • Reply 2 of 30
    kenhawkkenhawk Posts: 7member
    And the downward spiral continues.
  • Reply 3 of 30
    mennomenno Posts: 854member
    Quote:
    Originally Posted by ddawson100 View Post


    Mind blown. More or less sounds like a competitor for Activesync. Or maybe using Good Technology's model.



    It will be interesting to see how the other operating systems take this. I know a few people with BES locked blackberry's. The companies can get kinda crazy with the protection, going so far as to have their Blackberry's locked out of application downloads entirely.



    It's a sign of BBerry continuing to lose ground, but it's a win for customers who've wanted a modern smartphone, but their companies didn't allow it.
  • Reply 4 of 30
    alienzedalienzed Posts: 393member
    Smart move if you ask me. If you can't beat 'em, join 'em. Really this only helps RIM continue to do what they do best. Their phones were never revolutionary, they were just extremely reliable and now RIM is showing that it can bring that reliability to any mobile device/system.
  • Reply 5 of 30
    prof. peabodyprof. peabody Posts: 2,860member
    Quote:
    Originally Posted by AppleInsider View Post


    Research in Motion announced on Monday that it will update its BlackBerry Enterprise Server software to support Apple hardware running the iOS operating system, including the iPhone and iPad, as well as devices that run Google Android. ...



    I don't get RIM. They keep going on like they are going to take on Apple and conquer the smartphone/tablet market, yet at the same time they are clearly preparing for a world where Blackberry no longer makes hardware. They've already looked into making Android and iOS BBM clients, and now the server will be compatible as well?



    Why don't they just announce they are leaving the hardware market entirely and just get it over with?
  • Reply 6 of 30
    mennomenno Posts: 854member
    Quote:
    Originally Posted by alienzed View Post


    Smart move if you ask me. If you can't beat 'em, join 'em. Really this only helps RIM continue to do what they do best. Their phones were never revolutionary, they were just extremely reliable and now RIM is showing that it can bring that reliability to any mobile device/system.



    Rim's phones were some of the first really popular messaging devices, and the first to really bring push services (specifically email and messaging) to the general public.



    They've had a lot of issues the past couple of years, but that doesn't mean their products were never revolutionary.
  • Reply 7 of 30
    quinneyquinney Posts: 2,523member
    Quote:
    Originally Posted by Prof. Peabody View Post


    I don't get RIM. They keep going on like they are going to take on Apple and conquer the smartphone/tablet market, yet at the same time they are clearly preparing for a world where Blackberry no longer makes hardware. They've already looked into making Android and iOS BBM clients, and now the server will be compatible as well?



    Why don't they just announce they are leaving the hardware market entirely and just get it over with?



    I imagine they have lots of inventory and production is still running, so they can't just slam on the brakes. It does seem like the handwriting is on the wall in six foot tall letters, however.
  • Reply 8 of 30
    jacksonsjacksons Posts: 244member
    Quote:
    Originally Posted by Prof. Peabody View Post


    I don't get RIM. They keep going on like they are going to take on Apple and conquer the smartphone/tablet market, yet at the same time they are clearly preparing for a world where Blackberry no longer makes hardware. They've already looked into making Android and iOS BBM clients, and now the server will be compatible as well?



    Why don't they just announce they are leaving the hardware market entirely and just get it over with?



    Because there is still money to be made?
  • Reply 9 of 30
    tjwaltjwal Posts: 404member
    Quote:
    Originally Posted by quinney View Post


    I imagine they have lots of inventory and production is still running, so they can't just slam on the brakes. It does seem like the handwriting is on the wall in six foot tall letters, however.



    I thinks it is a smart move as it prolongs the life of their enterprise service. As long as they retain that they can still exist in the hardware market. Perhaps it gives them time to come up with some inovative products Without it they would probably disappear pretty quickly.
  • Reply 10 of 30
    souliisoulsouliisoul Posts: 827member
    Quote:
    Originally Posted by Prof. Peabody View Post


    I don't get RIM. They keep going on like they are going to take on Apple and conquer the smartphone/tablet market, yet at the same time they are clearly preparing for a world where Blackberry no longer makes hardware. They've already looked into making Android and iOS BBM clients, and now the server will be compatible as well?



    Why don't they just announce they are leaving the hardware market entirely and just get it over with?



    I think you are over simplifying the situation. It is not about BB leaving the hardware market, it about strengthening their position with companies already running BB enterprise and making a very good solution even better. If Apple/Google were going to produce an enterprise solution, their have just found it much harder, unless both companies can develop a product, which is far superior to BB enterprise.

    Very clever move on BB's part, if you can not outright win, at least take advantages of your opponents strengths and use it to your own advantage.



    I like the apple solution as smartphone, but must praise BB for their enterprise solution and very happy, I can get both worlds supporting me in further.
  • Reply 11 of 30
    prof. peabodyprof. peabody Posts: 2,860member
    Quote:
    Originally Posted by souliisoul View Post


    I think you are over simplifying the situation. It is not about BB leaving the hardware market, it about strengthening their position with companies already running BB enterprise and making a very good solution even better. ....



    Yeah, but their only differentiator as a company is the plastic keyboard and BBM messenger. The plastic keyboard enthusiasts are already fading fast.



    Making BBM available on all platforms is actually the smart move for them and kind of the only way out if their hardware continues to not sell well. But it kills their main differentiator (BBM), so it kind of telegraphs the "end of the hardware business" or at least the beginning of the end of the hardware business.



    What I'm saying is that if BBM is available on different hardware, then there is no reason for anyone to buy their hardware (because of it's relative suckage).
  • Reply 12 of 30
    richlrichl Posts: 2,213member
    This isn't the first time that RIM have supported a rival platform. I remember a friend having Blackberry e-mail on his Nokia smartphone about 4 years ago. I have no idea why RIM retreated from rival platforms after that and why they've decided to revisit the strategy now.



    Makes a lot of sense though. RIM's core business is the e-mail service, not the smartphones it runs on.
  • Reply 13 of 30
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by alienzed View Post


    Smart move if you ask me. If you can't beat 'em, join 'em. Really this only helps RIM continue to do what they do best. Their phones were never revolutionary, they were just extremely reliable and now RIM is showing that it can bring that reliability to any mobile device/system.



    I think it?s smart? and desperate. They don?t have a competing handset going forward and it is their backend where they make the most money. If they convince corporations that BES is the best option for secure and reliable communications they do have the potential to increase their profits as they lose ground in the handset market.
  • Reply 14 of 30
    al_bundyal_bundy Posts: 1,525member
    Quote:
    Originally Posted by Prof. Peabody View Post


    I don't get RIM. They keep going on like they are going to take on Apple and conquer the smartphone/tablet market, yet at the same time they are clearly preparing for a world where Blackberry no longer makes hardware. They've already looked into making Android and iOS BBM clients, and now the server will be compatible as well?



    Why don't they just announce they are leaving the hardware market entirely and just get it over with?



    they spent the last decade building data centers around the world to run the backend for BIS and BES. cost ridiculous amounts of money. no one is brave enough to suggest they shutter all the data centers since they aren't needed and just make a phone like apple/htc/motorola and others
  • Reply 15 of 30
    cvaldes1831cvaldes1831 Posts: 1,832member
    Quote:
    Originally Posted by quinney View Post


    I imagine they have lots of inventory and production is still running, so they can't just slam on the brakes. It does seem like the handwriting is on the wall in six foot tall letters, however.



    My guess is that RIM uses modern supply chain management practices such as JIT or ERP and can slam the brakes on at any time.



    The people who run this company are seasoned business professionals. It's not a lemonade stand.
  • Reply 16 of 30
    dmarcootdmarcoot Posts: 191member
    Wasn't RIM's CEO telling us all to stayed tuned for new hardware today? Looks like RIMM is going to make same transition SEGA made.
  • Reply 17 of 30
    crisss1205crisss1205 Posts: 61member
    Quote:
    Originally Posted by alienzed View Post


    If you can't beat 'em, join 'em.



    That is exactly what I was going to say.
  • Reply 18 of 30
    mdriftmeyermdriftmeyer Posts: 7,215member
    Quote:
    Originally Posted by alienzed View Post


    Smart move if you ask me. If you can't beat 'em, join 'em. Really this only helps RIM continue to do what they do best. Their phones were never revolutionary, they were just extremely reliable and now RIM is showing that it can bring that reliability to any mobile device/system.



    Apple is bringing their own Ecosystem for their iOS Devices. Who in their right mind wants to rely on a 3rd party competitor when the support from Apple covers them bumper to bumper?



    Sorry, but if you're investing in the iOS platform for the Enterprise you are also investing into OS X.
  • Reply 19 of 30
    solipsismsolipsism Posts: 25,726member
    Quote:
    Originally Posted by mdriftmeyer View Post


    Apple is bringing their own Ecosystem for their iOS Devices. Who in their right mind wants to rely on a 3rd party competitor when the support from Apple covers them bumper to bumper?



    Sorry, but if you're investing in the iOS platform for the Enterprise you are also investing into OS X.



    How so? I can see some notebooks running Mac OS or some other various Macs for in-house iOS developers, but I can?t see the reasoning behind Macs being used widely in the enterprise simply because they use iOS-based iDevices.
  • Reply 20 of 30
    cam'roncam'ron Posts: 503member
    Do they have an ETA on this? I currently have to forward emails from my work BB to my iPhone. This would save a bit of hassle and allow me just to add it to the BES.
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