Inventor of THX sound system hired to run Apple audio - report
Apple has reportedly hired Tomlinson Holman, inventor of the Lucasfilm THX high-fidelity audio system, to be its new audio chief.
Leo Laporte of the TWiT Netcast Network wrote on his official Twitter account on Monday that Holman is joining Apple to "run audio." The post, highlighted by GigaOm, described Apple's hire as a "major upgrade."
In addition to creating the THX sound certification for Lucasfilm, Holman was also behind the world's first 10.2 surround sound system. He is currently a film sound professor at the University of Southern California.
Apple has not confirmed the alleged hiring of Holman, and what projects he will play a role in at the secretive company are not yet known. In addition to experience designing loudspeakers and amplifiers, he has also won an Academy Award for Technical Achievement in motion pictures.
Holman's hiring could also play a role in hardware development, ranging from the headphones that ship with all iPods and iPhones, to integrated speakers on devices like the iPhone, iPad or Apple's line of MacBook computers. He could also play a part in the software Apple writes for media playback on devices ranging from iPods and iPhones, to Macs, the Apple TV.
In February, it was alleged that Apple is looking to offer higher quality music on its iTunes Music Store. The company is said to be in negotiations with studios to offer tracks in a 24-bit high-fidelity format, which would be higher quality than the 16 bit currently available on iTunes or with a compact disc.
Many Macs and some PCs already support 24-bit sound, and the iTunes media player software supports 24-bit files. Audio tracks are also recorded in 24 bits by artists in the studio, but they are downgraded to 16 bits when they are pressed to CD or made available to iTunes.
Leo Laporte of the TWiT Netcast Network wrote on his official Twitter account on Monday that Holman is joining Apple to "run audio." The post, highlighted by GigaOm, described Apple's hire as a "major upgrade."
In addition to creating the THX sound certification for Lucasfilm, Holman was also behind the world's first 10.2 surround sound system. He is currently a film sound professor at the University of Southern California.
Apple has not confirmed the alleged hiring of Holman, and what projects he will play a role in at the secretive company are not yet known. In addition to experience designing loudspeakers and amplifiers, he has also won an Academy Award for Technical Achievement in motion pictures.
Holman's hiring could also play a role in hardware development, ranging from the headphones that ship with all iPods and iPhones, to integrated speakers on devices like the iPhone, iPad or Apple's line of MacBook computers. He could also play a part in the software Apple writes for media playback on devices ranging from iPods and iPhones, to Macs, the Apple TV.
In February, it was alleged that Apple is looking to offer higher quality music on its iTunes Music Store. The company is said to be in negotiations with studios to offer tracks in a 24-bit high-fidelity format, which would be higher quality than the 16 bit currently available on iTunes or with a compact disc.
Many Macs and some PCs already support 24-bit sound, and the iTunes media player software supports 24-bit files. Audio tracks are also recorded in 24 bits by artists in the studio, but they are downgraded to 16 bits when they are pressed to CD or made available to iTunes.
Comments
I'm running a Logitech Squeezebox and love it. I've heard Sonos is good, too. I think Apple dropped the ball in not entering that market -- meaning, something with a halfway decent DAC for stereo and home theater use.
EDIT:
Come to think of it......given the quality of music the almighty Steve listens to and uses for his product launches.....I can see why good audio performance hasn't been a priority!
10.2 surround? I stopped caring at 5.1.
24 bit won't make MP3 or other lossy formats magically (ha) sound better, unless its also lossless (preferably FLAC, but probably never gonna happen). And also, I doubt comparatively low fidelity devices like iPods will be able to take advantage of the expanded range of 24 bit. Will mostly be marketing gimickery, IMO.
You never know, maybe that will be the lead feature of the next gen iPod
24 bit won't make MP3 or other lossy formats magically (ha) sound better, unless its also lossless (preferably FLAC, but probably never gonna happen). And also, I doubt comparatively low fidelity devices like iPods will be able to take advantage of the expanded range of 24 bit. Will mostly be marketing gimickery, IMO.
You don't hire Tomlinson Holman to enable "marketing gimmickry." He's a supremely talented hardware/software/audio guy, one of the best in the business. Honestly, they couldn't have gotten a more seminal talent if they had hired Ray Dolby himself.
I'm excited by this news-- audio quality doesn't seem to have been a high priority with Apple as of late, having defaulted to "good enough" for their various portable devices. A big upgrade across the board on that count, from iTunes encodes to iPod ear buds to the speakers and amplification in the iphones, iPad and laptops would be most welcome.
But he's not just "Mr. THX". His knowledge of music and audio reproduction goes well beyond that. I hope this rumor is true.
You never know, maybe that will be the lead feature of the next gen iPod
They could always surprise us I guess. But I just don't think they are giving as much attention to iPods in the area of audio ironically enough. 24 bit files + their current fidelity = zero gain. CD quality is 16 bit, think about how much high end equipment you need to hear a difference between that and SACD. In an iPod? I can't see it making any difference apart from a marketing point.
You don't hire Tomlinson Holman to enable "marketing gimmickry." He's a supremely talented hardware/software/audio guy, one of the best in the business.
Which isn't what I said, I was talking about 24-bit audio files.
Awesome. Been looking foreward to better audio solutions from Apple.
I'm running a Logitech Squeezebox and love it. I've heard Sonos is good, too. I think Apple dropped the ball in not entering that market -- meaning, something with a halfway decent DAC for stereo and home theater use.
EDIT:
Come to think of it......given the quality of music the almighty Steve listens to and uses for his product launches.....I can see why good audio performance hasn't been a priority!
You don't know much about it, do you?
THX is all about a pleasant listening experience at the theater or certifying hardware actually does what it is supposed to do. Whether or not this means better audio in apple products remains to be seen. Their ipods don't suffer hardware quality issues; it's all in their poor eq's. Change the eq and the sound turns to crap.
10.2 surround? I stopped caring at 5.1.
But THX is enabled by a great deal of top notch engineering, equalization and system quality control. To ask if this will lead better audio in Apple products is a tad moronic, with all due respect.
Did you expect the man to arrive at Apple and go "Oh, wait, iPods? I only know how to do surround sound in theaters, sorry, I guess I'll quit."
24 bit won't make MP3 or other lossy formats magically (ha) sound better, unless its also lossless (preferably FLAC, but probably never gonna happen). And also, I doubt comparatively low fidelity devices like iPods will be able to take advantage of the expanded range of 24 bit. Will mostly be marketing gimickery, IMO.
I can't wait for FLAC to die, which it will. The problem with FLAC, like other containers for music and video, such as OGG, is that they're patent encumbered. Some day, they will be sued out of existence. This is why companies such as Apple and Microsoft can't use them, and must come up with their own standards. Companies that aren't primary suppliers of software such as Apple and Microsoft don't have this problem. Basically, they don't care if FLAC goes away. But Apple and MS embed this software deep into their own OS and playback software and, in Apple's case, hardware. If FLAC went away, it would be a major problem.
The industry is working on a standard for this, but if and when it will come about, I don't know.
But THX is enabled by a great deal of top notch engineering, equalization and system quality control. To ask if this will lead better audio in Apple products is a tad moronic, with all due respect.
Did you expect the man to arrive at Apple and go "Oh, wait, iPods? I only know how to do surround sound in theaters, sorry, I guess I'll quit."
Can you show me THX equipment that is sold directly from them?
Again, the problem with sound quality isn't so much the hardware; it's their software.
Currently those who care about sound quality in a music device get a Cowon anyhow.
Can you show me THX equipment that is sold directly from them?
Again, the problem with sound quality isn't so much the hardware; it's their software.
Currently those who care about sound quality in a music device get a Cowon anyhow.
That's a joke.
I can't wait for FLAC to die, which it will. The problem with FLAC, like other containers for music and video, such as OGG, is that they're patent encumbered. Some day, they will be sued out of existence. This is why companies such as Apple and Microsoft can't use them, and must come up with their own standards. Companies that aren't primary suppliers of software such as Apple and Microsoft don't have this problem. Basically, they don't care if FLAC goes away. But Apple and MS embed this software deep into their own OS and playback software and, in Apple's case, hardware. If FLAC went away, it would be a major problem.
The industry is working on a standard for this, but if and when it will come about, I don't know.
If that is the case, why not sue all the people who currently use ogg/vorbis like
Epic
Activision
Wikipedia
Blizzard
Sandisk
Google (who is already being looked at with webm)
and others who currently use FLAC in 24 bit to sell music.
Vorbis is already BSD and has been around for 10+ years, and even predates aac in the early development stages, back all they way to 1993.
The reason why at this point Apple won't use it is just because they are apple. Microsoft never touched it because it didn't make WMA look good.
That's a joke.
Put up or shut up.
Can you show me THX equipment that is sold directly from them?
Again, the problem with sound quality isn't so much the hardware; it's their software.
Currently those who care about sound quality in a music device get a Cowon anyhow.
Right, so they hired Holman just for the hell of it? Apple can't sort out where the shortcomings in audio quality are? Holman doesn't know software?
THX certification is on any number of consumer audio and video devices, it's not just "equipment" but rather a set of standards and specs (including, yes, software). If Holman does nothing but apply THX type standards to Apple's audio efforts there will be a huge increase in quality across the board.
I'm not even sure what you think you're arguing. Holman is a sound engineer, and a very good one. His hiring means that Apple intends for him to work improving sound. Again, he's not going to just stand their scratching his head because Apple isn't making cinema sound systems.
Just as a point of interest, "THX" derives from "Tom Holman Crossover", that being the crossover he originally designed for Lucas to enable better theater sound.
It would be interesting to see a future iPod billed as "THX Certified."
Also, maybe future high-performance Macs might produce the THX chord when turned on. Awesome!