MBA research - Building brand trust through Apple employees

in General Discussion edited January 2014
Hello Everyone

I am an MBA student at the University of Leicester, UK. My research is in the area of Brand Trust, specifically to understand how Apple store employees help to build trust in the Apple brand.

I'm looking for people who could fill in a survey and/or give me an interview after visiting the Apple store. I have piloted the survey and it takes only 5 minutes to fill out (honest....I timed it! )

The survey is aimed at customers that have/will visited an Apple store in the months of May until June 15, 2011. Your visit must have included a dialogue with an Apple employee. The conversation should have been about solving a problem you had or getting product information.

I hope to find some of those 'Apple lovers' who can help me.

Here is a link to the survey. The survey is a done at surveymonkey, so you don't have to worry about this being a virus or spam. Please complete it if you qualify.

thank you and warm regards



  • Reply 1 of 2
    lovemaclovemac Posts: 3member
    Hello Everyone

    Unfortunately, I didn't get too many responses so the survey is open

    to anyone who has visited a store in the last year.

    regards and thank you

  • Reply 2 of 2
    lovemaclovemac Posts: 3member
    Hello all

    I'm hoping for 75 more people to fill the survey please.

    If anyone is having a problem with the link, you may have to cut and paste it into

    your browser.

    thank you
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