This is interesting... Apple, Ericsson, and Sun

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imacman287imacman287
Posted:
in Future Apple Hardware edited January 2014
(From the ADC newsletter)



[3] Apple, Ericsson, and Sun Team to Create Wireless Content

Delivery Solution



Apple, Ericsson, and Sun Microsystems announced a relationship that

will enable network operators to deliver standardized multimedia

content to a variety of wireless devices, including mobile phones

and PDAs. Drawing on Apple's leadership in content creation, Sun's

expertise in content delivery, and Ericsson's experience in wireless

infrastructure, the Ericsson Content Delivery Solution will expand

the market for streaming media, opening new distribution channels

for content providers.



This standards-based solution is an end-to-end platform that

includes: Apple's QuickTime for content creation and encoding, Sun's

reliable and scalable software and systems to enable content

distribution, and Ericsson's ability to provide mobile operators

with a full infrastructure and services solution.

<a href="http://www.apple.com/pr/library/2002/feb/12wireless.html"; target="_blank">http://www.apple.com/pr/library/2002/feb/12wireless.html</a>;



EDIT small url problem)



[ 02-16-2002: Message edited by: imacman287 ]</p>

Comments

  • Reply 1 of 6
    davegeedavegee Posts: 2,765member
    Interesting yes but too many people took this to somehow mean Apple was going to start building Phone/PDAish devices.



    This standards-based solution is an end-to-end platform that includes:



    - Apple's QuickTime for content creation and encoding.

    - Sun's reliable and scalable software and systems to enable content distribution.

    - Ericsson's ability to provide mobile operators with a full infrastructure and services solution.



    Apple = QT

    Sun = Server

    Ericsson = Mobile Users.



    Dave



    [ 02-16-2002: Message edited by: DaveGee ]</p>
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  • Reply 2 of 6
    neomacneomac Posts: 145member
    This was unveiled at QuickTime Live! a few days ago.



    This is nothing more than a hardware/software contract for Apple, Sun and Ericsson. It's a turn-key platform/solution.



    Sun and Ericsson will use QuickTime to create the content for their new 3G networks. This will probably result in some more PowerMac sales for Apple and a shit load of QuickTime Pro sales and accompanying tools/services.



    Ericsson will use Sun servers to serve the QuickTime content to the 3G network. Sun makes money off of the servers and tech support/consulting. Ericsson provides the market and the infrastructure for the 3G network and makes money off of the subscriptions.



    3G is just an IP-based wireless network capable of delivering rich multi-media. eg. streaming video on your cell phone or PDA.



    This is just cut and dry tech business.



    If there is more to it, then it is not apparent at this time.



    Isn't it amazing how marketing makes everything sound so flowery?
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  • Reply 3 of 6
    haraldharald Posts: 2,152member
    Tell you what else: there's been loads of announcements like this for donkeys years. It doesn't really mean anything unless the END DEVICES support QT too ... and guess who is VERY late to the game in getting CODEC / media layers onto wireless devices?



    Yup.



    Well, maybe it's just narrow vision at the device manufacturers ...



    Had conversations with the guys at Ericsson who built the R380 ("Smartphone") about which media architecture / CODEC they were going to have on their communicators. Wasn't QT.



    Trouble is, the bit of Ericsson who did this deal has nuttn to do with the handset guys, so it means very little ...
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  • Reply 4 of 6
    gilschgilsch Posts: 1,995member
    Yeah, Apple/IBM/Motorola was also interesting. <img src="graemlins/bugeye.gif" border="0" alt="[Skeptical]" />
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  • Reply 5 of 6
    cdhostagecdhostage Posts: 1,038member
    I wonder how much Apple stands to make off licesning of the QuickTime. Maybe it will be thus: non-Pro user attempts to view a movie, gets a little window saying "please upgrade to QT Pro?" and they buy it. Or not. Some movies can't be viewed w/o Pro. Like some popular movie trailers at high quality.
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  • Reply 6 of 6
    bill mbill m Posts: 324member
    Harald:



    With all due respect to your opinion in this matter, Apple is not late to the CODEC game in consumer devices. The new-upcoming MPEG-4 is the name of the game and QT6 can and probably will become the standard for creation, delivery and reproduction of content.



    Most wireless devices out there are using short term codec solutions; they were marketed based upon crippled "me too" codecs with "questionable" future. By waiting until a standard was created and having some of the big hardware (servers / wireless devices) players involved, Apple is in a much better position than its rivals. And, on the other hand, most content creation companies already use Quicktime and Macs anyway, so Apple is way ahead of the field here.



    Partnerships like this Apple-Sun-Ericcson is a step in the right direction and by no means late.



    Peace :cool:
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