The adverts and promo pictures for the smart cover....
You know the advert and promo pictures for the iPad 2 & smart cover?
Exhibit A:

Exhibit B:

Exhibit C: The advert on:
http://www.apple.com/ipad/smart-cover/
Why have they got the inside of the cover on the outside when rolled up into the stand? You can roll the cover in on itself so that the outside is on the outside when in the stand position. Surely that's more desirable that getting the inside of the cover dirty and then putting it over the screen potentially causing scratching issues? I'm going to the top with this complaint...
Exhibit A:

Exhibit B:

Exhibit C: The advert on:
http://www.apple.com/ipad/smart-cover/
Why have they got the inside of the cover on the outside when rolled up into the stand? You can roll the cover in on itself so that the outside is on the outside when in the stand position. Surely that's more desirable that getting the inside of the cover dirty and then putting it over the screen potentially causing scratching issues? I'm going to the top with this complaint...
