Motorola planning 'aggressive form factor' tablets for late 2011

Posted:
in iPad edited January 2014
Motorola Mobility CEO Sanjay Jha said on Tuesday that his company is planning to roll out tablets with "aggressive form factors" later this year, while also indicating that smartphones remain the top priority.



Jha offered the keynote presentation at Oppenheimer & CO.'s Technology & Communications Conference on Tuesday. He noted that Motorola has some "important global launches" coming up in both tablets and smartphones.



When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.



The executive added that Motorola needed more applications and content available at launch. He also said that the Wi-Fi-only version of the Xoom had been more popular internationally than originally expected.



Motorola announced last month that it had shipped 440,000 tablets in the most recent quarter, a fraction of the 9.25 million iPads Apple sold during the same period. The slow start of the Xoom, which was the first tablet to run Google's Android 3.0 Honeycomb operating system, reportedly caused delays for other Android tablet makers, who worried that their tablets might suffer the same fate.



During the keynote, Jha deemphasized the tablet market, remarking that Motorola remains focused on the smartphone. "As important as tablet is, I continue to believe that smartphones are much more important as a computing device," he said.



He sees the smartphone market as being primarily a contest between Apple's iOS and Android, with the remaining platforms left fighting for the scraps. With Microsoft's Windows Phone, HP's WebOS and Research in Motion's BlackBerry/QNX platform all fighting to gain share, Jha said that only one or two of them may ultimately survive.



Though Motorola established itself as a prominent Android vendor early on with successes like the Droid smartphone, it has recently lost ground to rival Android vendors Samsung and HTC. The most current data from IDC shows that Apple is the world's largest smartphone vendor, followed by Samsung, Nokia, RIM and HTC.



Jha candidly said that Motorola is "completely open to the notion of Windows as a platform," despite the fact that all of the company's focus is currently on Android. Android is "the ecosystem that we're proud to be a part of," he said.



"We're not leading the charge with Windows 8, but as we become comfortable that that's a viable ecosystem...we might consider it," Jha said.



The executive added that getting the same kind of preferential treatment and deal that Nokia would strengthen his company's interest. "If our position could be made to be somewhat equivalent [to that of Nokia], that would be an interesting option for us to consider."



Moving on to discuss the current patent situation, Jha reassured investors that Motorola Mobility has a healthy intellectual property portfolio. According to him, Motorola has "one of the strongest IP portfolios" in 4G wireless networking, 2G, 3G and battery management.



Apple and Motorola are currently locked in a heated patent dispute. Motorola sued first last October, accusing Apple of infringing on patents related to 3G, GPRS, 802.11 wireless and antenna design. The iPhone maker then responded with its own suit.



A recent victory by Apple over rival handset maker HTC has prompted some analysts to suggest that Motorola could be in danger of having to pay royalty fees to Apple for each Android device it sells.
«134

Comments

  • Reply 1 of 64
    quinneyquinney Posts: 2,497member
    Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?
  • Reply 2 of 64
    bartfatbartfat Posts: 432member
    Quote:
    Originally Posted by AppleInsider View Post


    When asked what the company learned from the launch of the Xoom tablet, Jha said that tablet price points had "moved much faster" than Motorola had expected. The company had trouble matching the price of its entrenched competitor, Apple's iPad.



    Yes, well, when your tablet is thicker, has less features, and is $200 more expensive, only an idiot would buy it. Let's just say this Jha guy is trying to do damage control on why the Xoom became a Zune.
  • Reply 3 of 64
    sflocalsflocal Posts: 4,013member
    What motorola realized is that consumers will not settle for half-a$$ed tablets, missing advertised features, mediocre performance, and more expensive than the more popular competitor.



    Sheesh, the way the CEO's brushes off these screw-ups is beyond comical.



    Of course they will have more "aggressive" tablets for late 2011. The iPad3 will be out a few months after (if not earlier) and will most likely (once again) set the new standard that will put the competitors to shame.
  • Reply 4 of 64
    But it had flash!
  • Reply 5 of 64
    "Moving on to discuss the current patent situation, Jha reassured investors that Motorola Mobility has a healthy intellectual property portfolio. According to him, Motorola has "one of the strongest IP portfolios" in 4G wireless networking, 2G, 3G and battery management."



    ORLY?
  • Reply 6 of 64
    dluxdlux Posts: 666member
    Quote:

    Jha offered the keynote presentation at Oppenheimer & CO.'s Technology & Communications Conference on Tuesday. He noted that Motorola has some "important global launches" coming up in both tablets and smartphones.



    When will these CEOs learn? Don't talk about what you're planning to ship; keep quiet and ship it fully-baked, or not at all. This is the same sort of cry for attention that proceeded RIM's Playbook and we can see how well that worked for them.



    It's not as if Apple hasn't repeatedly laid out the product release process for everyone else to follow, and you all know how to copy Apple, right?
  • Reply 7 of 64
    nvidia2008nvidia2008 Posts: 9,262member
    Quote:
    Originally Posted by quinney View Post


    Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?



    Bingo. WTF is an aggressive form factor? All this desperation is breeding less and less intelligible language from various companies. Sell-out can be "smooth". Form factors are now "aggressive". Jeeez. What's next, prices will be "shagadelic"?
  • Reply 8 of 64
    Was the Xoom's form-factor the problem? Or was it the price?



    I'm sure they're gonna make their next tablet thinner or whatever... AND they gotta make its price a little more competitive.



    If not... and you price your tablet anywhere close to the iPad's price... why wouldn't someone get the iPad then?



    Honeycomb was supposed to be the "real" Android tablet OS... but I guess the hardware wasn't up to par. Maybe Ice Cream Sandwich will finally be the answer... coupled with "aggressive" form-factors.



    I dunno... but it's fun to watch!
  • Reply 9 of 64
    dluxdlux Posts: 666member
    Quote:
    Originally Posted by nvidia2008 View Post


    What's next, prices will be "shagadelic"?



    (I liked 'tasty' better. Or maybe 'buttery'.)
  • Reply 10 of 64
    spicedspiced Posts: 94member
    Squash-able "Ice Cream Sandwich" = Aggressive Form Factor
  • Reply 11 of 64
    sockrolidsockrolid Posts: 2,786member
    What he said: Motorola is "completely open to the notion of Windows as a platform"



    What he meant: Motorola has no hope of beating iPad. We give up.
  • Reply 12 of 64
    davdav Posts: 85member
    "aggressive" as in "patent violating"?
  • Reply 13 of 64
    bilbo63bilbo63 Posts: 285member
    I like how he extends a bit of an olive branch to Microsoft. Likely his back-up plan if they actually have to begin paying royalties for the tech Google violated in Android.
  • Reply 14 of 64
    Quote:
    Originally Posted by quinney View Post


    Aggressive form factor? Does that mean the tablet will be shaped like a vacuum cleaner salesman?



  • Reply 15 of 64
    Quote:
    Originally Posted by nvidia2008 View Post


    Bingo. WTF is an aggressive form factor? All this desperation is breeding less and less intelligible language from various companies. Sell-out can be "smooth". Form factors are now "aggressive". Jeeez. What's next, prices will be "shagadelic"?



    Possibly, this person has applied for a position of Tri-CEO at RIMM
  • Reply 16 of 64
    7 inchers are DOA; Many have already gone for 16/9 for movie playback (at the expense of everything else)...



    What would count as "Aggressive Form Factor " at this point?





    ...right, 13 inch screen tablet!
  • Reply 17 of 64
    MacProMacPro Posts: 17,066member
    I wonder if he means two screen that fold together, hence 'sandwich' ? They maybe dug up Microsofts's old marketing manual.
  • Reply 18 of 64
    jd_in_sbjd_in_sb Posts: 1,466member
    Price points moved much faster than you expected? No they didn't. They started and stayed at $499 and you could not match it. You shipped $440,000 tablets? That is the number shipped to resellers, not the number sold.
  • Reply 19 of 64
    apple ][apple ][ Posts: 8,360member
    They already had the "Xoom", which turned out to be a colossal failure and overpriced POS. What are they going to call their next tablet, "Doom"?
  • Reply 20 of 64
    Quote:
    Originally Posted by Dick Applebaum View Post






    Thank's for that! And they all eat Ice Cream Sandwich.
Sign In or Register to comment.