What made Steve Jobs insanely great!
I really think that Steve Jobs understood that (when done properly) people love electronic devices because they can act as extensions of our nervous system. When something is intuitive and 'just works', we naturally respond to it as if it's a new limb and an extension of ourselves. This is also the reason why people hate to learn/relearn some new (and poorly designed) device or software upgrade because it feels as if a limb as been removed and sewn somewhere it doesn't belong. The only exception to this is when a particular person likes the challenge and intellectual stimulation (and possible monetary gain) provided when trying to understand a complicated device or program. However, the process of understanding a frustrating device or software program eventually becomes an extension of their brain.
One of the unintended problems of having really smart techie people making computers is that they understand programs and functions that most people don?t. So when they?re done with their project they think it?s really easy to use, but when it gets handed over to the masses they?re totally frustrated with it?s complexity and non-intuitiveness. This is where Steve Jobs was brilliant, by bringing in non-techie artists into the mix he was able to get a better understanding on how to make things easier and more intuitive, and finding new creative uses for the technology that were previously unheard of.
"In most people's vocabularies, design means veneer... interior decorating... the fabric of the curtains, of the sofa. But to me, design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product."- Steve Jobs
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."- Steve Jobs
One of the unintended problems of having really smart techie people making computers is that they understand programs and functions that most people don?t. So when they?re done with their project they think it?s really easy to use, but when it gets handed over to the masses they?re totally frustrated with it?s complexity and non-intuitiveness. This is where Steve Jobs was brilliant, by bringing in non-techie artists into the mix he was able to get a better understanding on how to make things easier and more intuitive, and finding new creative uses for the technology that were previously unheard of.
"In most people's vocabularies, design means veneer... interior decorating... the fabric of the curtains, of the sofa. But to me, design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product."- Steve Jobs
"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while."- Steve Jobs