HP takes aim at Apple's MacBook Air with new $900 Folio13 Ultrabook

Posted:
in Current Mac Hardware edited January 2014
The latest entry in the thin-and-light Ultrabook lineup is HP's new Folio13, a 13-inch laptop with a 128GB solid-state drive that undercuts Apple's MacBook Air with a starting price of $900.



HP's first "business Ultrabook" is the latest entry in the reference design spearheaded by chipmaker Intel. Ultrabooks aim to compete with Apple's highly successful MacBook Air lineup, which now represents 28 percent of the company's notebook shipments.



Available starting Dec. 7 for $899.99, the HP Folio13 boasts up to 9 hours of battery life and comes with a 128GB solid-state drive. Its design is less than 18 millimeters thin and the Folio13 weighs 3.3 pounds.



It also features a Corei5-2467M processor, 4GB of RAM, a 1,366-by-768-pixel display, optical TPM circuitry, and HP CoolSense. Ports include USB 2.0 and 3.0, Ethernet, HDMI, and a memory card reader.



"This category of product breaks new ground and will be a likely choice for businesses to offer to employees looking for a more consumer-centric experience,? said Crawford Del Prete, executive vice president of worldwide research products, and chief research officer, at IDC. "We expect Ultrabooks will re-ignite interest in the small form factor PC category, and by 2015 expect 95 million Ultrabooks will be shipping worldwide annually."



Reacting to the unveiling of HP's new Ultrabook on Wednesday, analyst Brian Marshall of ISI Group offered a head-to-head comparison between it and Apple's MacBook Air. He noted that while the Folio13 is aimed at business users, Apple's MacBook Air lineup targets both consumers and the enterprise.



At $900, the HP Folio13 is about 30 percent cheaper than the $1,300 price tag on the low-end 13.3-inch MacBook Air model. Apple also offers an 11.6-inch MacBook Air starting at $999, or $100 more than HP's business Ultrabook.



White said he applauds HP's competitive pricing for the new Folio13, and he believes the new ultraportable is a "solid entry" for Intel's struggling Ultrabook category. However, he believes that the MacBook Air will retain its market share lead in the face of this latest threat.







Last week it was revealed that other Ultrabook makers, Acer and Asus, slashed their orders for the thin-and-light notebooks by 40 percent. Sales of the Ultrabook line in the first month were said to have been "unsatisfactory" for both companies.



One problem for the first Ultrabooks was that they came in at a higher price range than typical low-cost PCs, and some even had a higher starting price than Apple's MacBook Air. But HP's Folio13 aims to address that with an aggressive $900 entry price.



The Folio13 arrives at a tumultuous time for HP, as the company recently ousted its CEO of less than a year after a series of highly publicized missteps. Among those was a somewhat confusing decision to spin off HP's PC division, which leads the industry in terms of units sold, though the company quickly reversed its decision in October.
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Comments

  • Reply 1 of 106
    but does it run OS X?
  • Reply 2 of 106
    The operating system of Mac OS X is the soul of MacBook Air. What is the OS of HP? Windows 8? Does Windows have iLife for photo, movie and music? Full version of development tool XCODE? None.
  • Reply 3 of 106
    jkichlinejkichline Posts: 1,315member
    I would love to see how this thing fares in real usage scenarios. While they say it gets 9 hours of battery will that really be the case? It's also heavier and thicker than the MBA, but not by much. What is it made of, plastic? (hard to tell from the photos)
  • Reply 4 of 106
    dr_lhadr_lha Posts: 236member
    "Its design is less than 18 millimeters thin"



    Please, lets not let marketing speak pervade our language here. It's less than 18 millimeters *thick*.
  • Reply 5 of 106
    kotatsukotatsu Posts: 1,010member
    Quote:
    Originally Posted by chudq View Post


    The operating system of Mac OS X is the soul of MacBook Air. What is the OS of HP? Windows 8? Does Windows have iLife for photo, movie and music? Full version of development tool XCODE? None.



    It does have 3D Studio Max though, which is a nice advantage. Max 2012 is, in my experience, significantly nicer than Maya 2012.
  • Reply 6 of 106
    One BIG problem with it. It still runs Microsoft software.
  • Reply 7 of 106
    This doesn't seem to be anything more than a press release.

    Would be nice to have some real information (performance etc.) or side by side statistics with Macbook Air.
  • Reply 8 of 106
    Quote:
    Originally Posted by theoldcoot View Post


    One BIG problem with it. It still runs Microsoft software.



    Not if the Hackintosh community will have anything to say about it.



    Though the thing seems pretty pointless without Thunderbolt. I think we can say that now: if something new isn't released with Thunderbolt, it's resigned to the naughties for compatibility.
  • Reply 9 of 106
    dualiedualie Posts: 331member
    Quote:
    Originally Posted by donco View Post


    This doesn't seem to be anything more than a press release.

    Would be nice to have some real information (performance etc.) or side by side statistics with Macbook Air.





    Agreed. Entire marketing-speak phrases appear to have been lifted directly from a press release. Just another reason to take much of what you read on this site with a grain of salt.
  • Reply 10 of 106
    paxmanpaxman Posts: 4,589member
    I wonder how much HP makes per unit?
  • Reply 11 of 106
    Quote:
    Originally Posted by paxman View Post


    I wonder how much HP makes per unit?



    Percentage-wise or money-wise?



    I'd imagine no greater than 10%, and even that might be pushing it.
  • Reply 12 of 106
    conradjoeconradjoe Posts: 1,887member
    Quote:
    Originally Posted by AppleInsider View Post


    The latest entry in the thin-and-light Ultrabook lineup is HP's new Folio13, a 13-inch laptop with a 128GB solid-state drive that undercuts Apple's MacBook Air with a starting price of $900.




    Looks sweet!



    HP should make an 11 inch version as well.
  • Reply 13 of 106
    The comparisons should not be against the Air, they should be against the other Microsoft cloner machines. What are the specs on a $900 Microsoft cloner laptop? Why would a Microsoft cloner buyer pay $900 when they can get a much more powerful Windows cloner box for less money?



    the cloner market is a race to the bottom. The Microsoft cloner buyer has been conditioned to shop on price and spec sheets. This HP clone is DOA just like the other Macbook Air clones...there is no market for them.
  • Reply 14 of 106
    This computer is a product of a company that doesn't know what it's doing anymore. Stay far away.
  • Reply 15 of 106
    I'm sure this was uttered in the HP boardroom...



    "We lose money on every one we sell, but we'll make it up on volume."
  • Reply 16 of 106
    128GB? Will it have iCloud to store my music and everything else?
  • Reply 17 of 106
    solipsismsolipsism Posts: 25,726member
    I'd love to see a detailed breakdown, even an infograph, of how these various ultra books stack up against each other and to the MBAs. Having separate articles doesn't really offer a good comparison for consumers.
  • Reply 18 of 106
    Quote:
    Originally Posted by bullhead View Post


    Why would a Microsoft cloner buyer pay $900 when they can get a much more powerful Windows cloner box for less money?






    Because different people have different needs and desires. Duh.



    This is one of the new high-end netbooks, like the MacBook Air, and not a powerful machine like a desktop. It is for use by people who value portability over performance, and are willing to pay a premium price for a premium product. Duh.



    It is a niche product. It is unlikely to sell in numbers that compare to the "most of the things that most people want" machines. It is not a lowest-common-denominator product like the iOS devices.
  • Reply 19 of 106
    Best only on its thickness and aspect, it looks to be competing more with the MacBook Pros, than the MacBook Airs.
  • Reply 20 of 106
    Quote:
    Originally Posted by ConradJoe View Post


    Because different people have different needs and desires. Duh.



    This is one of the new high-end netbooks, like the MacBook Air, and not a powerful machine like a desktop. It is for use by people who value portability over performance, and are willing to pay a premium price for a premium product. Duh.



    It is a niche product. It is unlikely to sell in numbers that compare to the "most of the things that most people want" machines. It is not a lowest-common-denominator product like the iOS devices.



    So contrary to all evidence, you are saying there exists a premium market in the Microsoft clone world? Care to show us this new evidence of such a thing? DUH?
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