Greenpeace projects giant images onto Apple HQ in protest for cleaner iCloud
Greenpeace took its push for a "clean" iCloud to Apple's Cupertino, Calif., campus this week, projecting images onto the main building of its corporate headquarters.
In addition to projecting messages of support from Twitter and Facebook users onto the side of the building, Greenpeace activists also barricaded themselves inside an eight-foot-tall, ten-foot-wide "survival device" that has previously been used to prevent Arctic drilling.
The demonstration also featured four Greenpeace members dressed as iPhones, with fully functional screens across their torsos that displayed messages from supporters via Facebook and Twitter.
"Apple?s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy," Greenpeace USA Executive Director Phil Radford said. "As Apple?s customers, we love our iPhones and iPads, but we don?t want to use an iCloud fueled by the smog of dirty coal pollution."
The organization said more than 215,000 people have signed its "Clean Our Cloud" petition, which asks Apple to power the iCloud service with clean, renewable energy. Greenpeace has taken issue with the fact that Apple's North Carolina facility uses some coal-fired power plants from Duke Energy.
Tuesday's demonstration was just the latest in a series from Greenpeace in an effort to promote is "How Clean is Your Cloud?" report, which was issued in April. That report accused Apple of lagging behind other technology companies, such as Facebook and Google, in utilizing environmentally friendly power for its cloud-based services.
But Apple rejected the estimates in Greenpeace's study related to its Maiden, N.C., data center. Apple's own figures state that renewable energy will provide more than 50 percent of the center's power needs than the environmental advocacy group projected.
Apple believes that its Maiden data center will be the greenest facility of its kind ever built. It will be joined next year by another facility in Prineville, Ore., that will rely on 100 percent renewable energy.
Last month, Greenpeace members staged a protest on the roof of Apple's European headquarters in Cork, Ireland, and placed signs on the building's windows to spell out the words "clean our cloud." The event was coordinated with similar demonstrations held in Turkey and Luxembourg.
In addition to projecting messages of support from Twitter and Facebook users onto the side of the building, Greenpeace activists also barricaded themselves inside an eight-foot-tall, ten-foot-wide "survival device" that has previously been used to prevent Arctic drilling.
The demonstration also featured four Greenpeace members dressed as iPhones, with fully functional screens across their torsos that displayed messages from supporters via Facebook and Twitter.
"Apple?s executives have thus far ignored the hundreds of thousands of people asking them to use their influence for good by building a cloud powered by renewable energy," Greenpeace USA Executive Director Phil Radford said. "As Apple?s customers, we love our iPhones and iPads, but we don?t want to use an iCloud fueled by the smog of dirty coal pollution."
The organization said more than 215,000 people have signed its "Clean Our Cloud" petition, which asks Apple to power the iCloud service with clean, renewable energy. Greenpeace has taken issue with the fact that Apple's North Carolina facility uses some coal-fired power plants from Duke Energy.
Tuesday's demonstration was just the latest in a series from Greenpeace in an effort to promote is "How Clean is Your Cloud?" report, which was issued in April. That report accused Apple of lagging behind other technology companies, such as Facebook and Google, in utilizing environmentally friendly power for its cloud-based services.
But Apple rejected the estimates in Greenpeace's study related to its Maiden, N.C., data center. Apple's own figures state that renewable energy will provide more than 50 percent of the center's power needs than the environmental advocacy group projected.
Apple believes that its Maiden data center will be the greenest facility of its kind ever built. It will be joined next year by another facility in Prineville, Ore., that will rely on 100 percent renewable energy.
Last month, Greenpeace members staged a protest on the roof of Apple's European headquarters in Cork, Ireland, and placed signs on the building's windows to spell out the words "clean our cloud." The event was coordinated with similar demonstrations held in Turkey and Luxembourg.
Comments
Oh, shut up you worthless idiots. Can't they be punished for that? And is every other cloud solution using 100% green energy? What about Google's stupendously huge crap?
Actually, that image right there is pretty good publicity for Apple. It's free advertising for their entire purpose!
Wonder if this is legal
I continue to be amazed at Greenpeace. They continue to go after the wrong targets.
Jog on, idiots.
Quote:
Originally Posted by rfrmac
I continue to be amazed at Greenpeace. They continue to go after the wrong targets.
That's because most environmental groups care about money, far more than they care about the environment.
They may be 1d10ts, and I am not a fan of GP, but have to admit it's clever!
Actually I'm not wondering because I'm not they aren't.
They are going to continue this so long as the blogs etc give them attention. Like so many other places, they have latched into name dropping Apple for the press.
On one hand I think Greenpeace deserves some credit for prodding Apple to get to take sustainability more seriously several years ago. But now they are just acting like damn fools.
Quote:
Originally Posted by monstrosity
Jog on, idiots.
Wonder if they drove to Apple. Wonder if they ALL drove Priuses and Teslas. Not that they're made with fully green energy, either.
I want a Tesla S, but not because I'm one of these environmentalist types.
It is time to start ignoring GreenPeace - actually that happened long ago.
GP are socialists that hate corporate success. Aside from the fact that their 'research' is flawed and they lie about it.
Making clean energy costs money and has to use decent technology. Solar technology, while is great, is also costly and takes up a large amount of room and it doesn't do a thing on a cloudy day (no pun intended). If Greenpeace wants to be part of the solution, they should get off their collective rear ends and come up with a low cost solution that makes sense regardless of the weather conditions that doesn't take tons of room. Plus Apple has already made the decision to go solar, but it requires ROOM, the right solar technology and solar doesn't do much when the weather conditions cover the sun.
Greenpeace seems like people that collect money to talk, but they don't come up with any technology to actually make a difference. Apple already has announced they are putting up a solar array to power their server farm, but it takes TIME to implement.
Greenpeace, why don't you go after someone else?
I don't like environmentalists. Nature is a cruel and violent place, with everything always trying to eat each other. What kind of person would find that appealing? I will have my books and air conditioning and computers and music and chocolate ice cream and live the life of a human being.
Why can't Tim stand up to these groups and cause them some financial pain to make them think twice about picking on Apple in future.
Quote:
Originally Posted by rfrmac
I continue to be amazed at Greenpeace. They continue to go after the wrong targets.
They are doing it so they can take credit like THEY were the ones that told Apple to create a solar farm, when that decision was made a LONG time ago.
Quote:
Originally Posted by rfrmac
I continue to be amazed at Greenpeace. They continue to go after the wrong targets.
And who are the right targets?
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Quote:
Originally Posted by Sevenfeet
On one hand I think Greenpeace deserves some credit for prodding Apple to get to take sustainability more seriously several years ago....
Where is the evidence for that? I recall no such thing (although they claimed it).
We need a group to go project a giant middle finger onto the Greenpeace headquarters.
Actually, Apple is far ahead of the rest of the industry in terms of clean energy. Something like 1/3 of the energy for NC is solar and much of the rest is biogas. No one else can make that claim. Furthermore, Apple is miles ahead on packaging and some other areas, as well:
http://www.apple.com/environment/
No, it's not legal. They're trespassing. In addition, Apple could make a case for tortuous interference with their business.
The problem, though, is that no one wants to be the one suing Greenpeace, so they get away with it. Just once I'd like to see someone insist on prosecution and then sue Greenpeace for tortuous interference, libel, and slander.
What evidence do you have that Greenpeace deserves credit for Apple's current 'green' stance?
Jobs was a hippie from the start and with Apple's strong CA base, it's unlikely that they would have ignored environmental issues even without Greenpeace's stunts.
I've ignored Greenpeace a long time ago.
I realize they are trying to get maximum impact by chasing Apple but in the end it means, to me, they're goal is compromised.
Acting like nutcases isn't helping.