Vivendi to Sell Activision? - Apple should Buy!

thecisco

Check this article out: http://www.ign.com/articles/2012/06/08/vivendi-to-sell-activision#_=_

 

Apple should buy Activision! With their revised Apple TV and their rumored TV set coming out next year they will enter the gaming market strong!!!!!

tallest skil

Why would Apple waste their time with this? Why does a TV set require a game studio? Why would anyone want to… ugh.

 

We have AirPlay for games.

marvin

The issue with games developers is the same with movie directors. They are only as good as their last work and you can't bank on any future work being a success. The Call of Duty franchise, while profitable is really wearing thin. Treyarch did a great job with Black Ops but subsequent releases will be more of the same. Outside of that franchise, what does Activision really have? They are a publisher for other developers so not all franchises under their name will come along with the sale.

I'd say a better purchase would be either Epic or Square Enix. Their next-gen game engines shown at E3 are stunning. Apple could get a team like that to put together an iOS game engine that you get for free with the developer tools. Square Enix have such a talented group of artists but don't seem to know how to turn a profit.

Apple could build custom hardware components to accelerate parts of the game engine beyond what is capable in competing platforms:


[VIDEO]


Beyond this, they can make a real-time 3D engine for Motion like the Unreal tech demo shown:


[VIDEO]

Buying into any individual company in a competitive arena though comes with its difficulties. It's easy for the company to languish under the umbrella of safety of a profitable company and the purchase then becomes devalued. Companies shouldn't look to be owned by other companies but stand on their own right. Cultures can clash on merging companies together.