Vivendi to Sell Activision? - Apple should Buy!

in General Discussion edited January 2014

Check this article out:


Apple should buy Activision! With their revised Apple TV and their rumored TV set coming out next year they will enter the gaming market strong!!!!!


  • Reply 1 of 2
    tallest skiltallest skil Posts: 43,388member

    Why would Apple waste their time with this? Why does a TV set require a game studio? Why would anyone want to… ugh.


    We have AirPlay for games.

  • Reply 2 of 2
    MarvinMarvin Posts: 15,409moderator
    The issue with games developers is the same with movie directors. They are only as good as their last work and you can't bank on any future work being a success. The Call of Duty franchise, while profitable is really wearing thin. Treyarch did a great job with Black Ops but subsequent releases will be more of the same. Outside of that franchise, what does Activision really have? They are a publisher for other developers so not all franchises under their name will come along with the sale.

    I'd say a better purchase would be either Epic or Square Enix. Their next-gen game engines shown at E3 are stunning. Apple could get a team like that to put together an iOS game engine that you get for free with the developer tools. Square Enix have such a talented group of artists but don't seem to know how to turn a profit.

    Apple could build custom hardware components to accelerate parts of the game engine beyond what is capable in competing platforms:


    Beyond this, they can make a real-time 3D engine for Motion like the Unreal tech demo shown:


    Buying into any individual company in a competitive arena though comes with its difficulties. It's easy for the company to languish under the umbrella of safety of a profitable company and the purchase then becomes devalued. Companies shouldn't look to be owned by other companies but stand on their own right. Cultures can clash on merging companies together.
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