Wintek's sales plunge hints at Apple's switch to in-cell iPhone touch panels

Posted:
in iPhone edited January 2014
Touch panel maker Wintek on Tuesday announced that its June sales were down an unusually high 33.6 percent month over month, signaling that the company may have lost out on key orders for Apple's next-generation products, namely a new iPhone rumored to have in-cell touch panel technology.

Over the last seven years, Wintek's June sales have, on average, increased 1 percent month over month, according to Brian White, analyst with Topeka Capital Markets. The 33.6 percent drop seen by Wintek in June is the largest month-over-month sales drop he's seen since late 2008.

But White doesn't believe slower sales at Wintek are a sign that sales of Apple's touchscreen devices are slowing. Instead, he said the sudden drop could be an indication that Wintek is losing market share in key next-generation Apple products.

Leading up to its June sales drop, there has been recent evidence that Wintek could be losing ground in Apple's supply chain. For example, some reports from earlier this year claimed that Apple plans to adopt new, thinner in-cell touch panels for its next iPhone.

The companies rumored to provide in-cell touch panels to Apple are Sharp and Toshiba Mobile, while an additional report in May also named Sony as a potential supplier. Current iPhone and iPad models use glass-on-glass touch solutions provided by Wintek and TPK Holdings, and Wintek does not offer in-cell technology.

iPhone 4S


White estimates that Wintek previously generated more than 50 percent of its total sales from Apple. The company is said to have provided a significant share of touch panels for both the iPhone and iPad.

"Clearly, Apple has many next generation products on the horizon," White wrote in a note to investors, "and the company may be adjusting its suppliers."

Comments

  • Reply 1 of 12
    solipsismxsolipsismx Posts: 19,566member
    I think this is very likely.
  • Reply 2 of 12
    SpamSandwichSpamSandwich Posts: 31,320member


    How about do the yeoman's work of explaining what "in-cell technology" actually means, rather than repeating the word several times. I understand it leads to a reduction of 'something' but the reporter's job is to provide illumination. "Glass-on-glass" versus "in-cell" is completely meaningless.

  • Reply 3 of 12
    solipsismxsolipsismx Posts: 19,566member
    How about do the yeoman's work of explaining what "in-cell technology" actually means, rather than repeating the word several times. I understand it leads to a reduction of 'something' but the reporter's job is to provide illumination. "Glass-on-glass" versus "in-cell" is completely meaningless.

    "Currently, the iPhone’s “on cell” display is layered a bit like a sandwich (or if you’re feeling like dessert, think of a trifle). At the very bottom, you’ve got the back light. Directly above that, the LCD section, which houses the red-, green-, and blue-colored pixels of the display. Then there’s a layer of glass. On top of that is the capacitive touch layer, which is then topped off by a tough layer of Gorilla Glass. The middle layer of glass separates the liquid crystal portion of the display from the touch portion.

    In-cell display tech eliminates that middle layer of glass, combining the LCD and touch sections of the display into a single layer. One way this can be successfully accomplished is by “multiplexing” the electrodes normally used to relay touch input — that is, using the same electrodes to handle the signals for both touch control and the pixels of the LCD, according to a 2010 IHS report on touch-screen displays."

  • Reply 4 of 12
    SpamSandwichSpamSandwich Posts: 31,320member

    Quote:

    Originally Posted by SolipsismX View Post




    "Currently, the iPhone’s “on cell” display is layered a bit like a sandwich (or if you’re feeling like dessert, think of a trifle). At the very bottom, you’ve got the back light. Directly above that, the LCD section, which houses the red-, green-, and blue-colored pixels of the display. Then there’s a layer of glass. On top of that is the capacitive touch layer, which is then topped off by a tough layer of Gorilla Glass. The middle layer of glass separates the liquid crystal portion of the display from the touch portion.

    In-cell display tech eliminates that middle layer of glass, combining the LCD and touch sections of the display into a single layer. One way this can be successfully accomplished is by “multiplexing” the electrodes normally used to relay touch input — that is, using the same electrodes to handle the signals for both touch control and the pixels of the LCD, according to a 2010 IHS report on touch-screen displays."



     


    This would've made the story much easier to understand. Thanks.

  • Reply 5 of 12
    brutus009brutus009 Posts: 356member


    Hey, why isn't the guy in the middle smiling?

  • Reply 6 of 12
    SpamSandwichSpamSandwich Posts: 31,320member

    Quote:

    Originally Posted by brutus009 View Post


    Hey, why isn't the guy in the middle smiling?



     


    Because he's a putz?

  • Reply 7 of 12
    akf2000akf2000 Posts: 223member

    Quote:

    Originally Posted by brutus009 View Post


    Hey, why isn't the guy in the middle smiling?



    Why does he no longer pick up his phone? why has his social security no. been erased?!

  • Reply 8 of 12
    isaidsoisaidso Posts: 750member


    Well, I certainly appreciate AI's "spin" on this. But I pray to all of god's gods that they are right. If not, this is disastrous for AAPLs upcoming qtr report.


    I mean... shouldn't there have been a butt load of those Wintek panels put into just the China iPhones for June alone? Seems like this should have been a boon month for wintek. ...or am I missing something?

  • Reply 9 of 12
    chris_cachris_ca Posts: 2,543member
    brutus009 wrote: »
    Hey, why isn't the guy in the middle smiling?
    Because he's got an Android, not iPhone.
  • Reply 10 of 12
    boredumbboredumb Posts: 1,416member

    Quote:

    Originally Posted by brutus009 View Post


    Hey, why isn't the guy in the middle smiling?



    Because he's not sure what "in-cell technology" means...

  • Reply 11 of 12
    gtrgtr Posts: 3,231member

    Quote:

    Originally Posted by Chris_CA View Post





    Because he's got an Android, not iPhone.


     


    Although you are correct that he has an Android phone, that's not why he isn't smiling.


     


    He's not smiling because his teeth are fragmented. (>_<)

  • Reply 12 of 12
    cvaldes1831cvaldes1831 Posts: 1,832member

    Quote:

    Originally Posted by brutus009 View Post


    Hey, why isn't the guy in the middle smiling?





    Wintek shareholder?

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