Court docs reveal Samsung sold 21M phones, 1.4M tablets worth $8B in US since 2010

Posted:
in General Discussion edited January 2014
A court document filed by Samsung on Thursday revealed the company's smartphone and tablet sales numbers from June 2010 to June 2012, metrics that have been kept strictly confidential until now.

Apple v. Samsung presiding Judge Lucy Koh's order of an open trial, which previously yielded Apple iPhone and iPad prototypes, revealed detailed financials of both companies during the two-year span under review in the court case. Samsung's sales numbers are of particular interest given the company does not release specific figures in its quarterly reports.

The joint trial exhibit, first discovered by All Things D, shows Samsung sold 21.25 million smartphones between June 2010 and June 2012, generating revenue of about $7.5 billion. Among the top sellers was the Galaxy S II, which sold over 4.1 million copies, bringing in $1.85 billion and the Galaxy Prevail with 2.25 million unit sales.

The biggest individual seller, not including the Galaxy S II which was branded differently for the nation's various carriers, was the Epic 4G's revenue of $855 million on 1.89 million unit sales since the device went on sale in third quarter of 2010. Coming in second was the Epic 4G Touch, a Galaxy S II variant that went on sale a year after the Epic 4G, which sold 1.67 million units to bring in $764 million.

It should be noted that not all of Samsung's product lineup is represented in the figures, only those which are alleged as infringing Apple's patents.

Samsung Smartphone Sales
Source: Apple v. Samsung court documents


Samsung's tablets, including the Galaxy Tab, Galaxy Tab 10.1 and Galaxy Tab 10.1 LTE, didn't perform nearly as well and managed to rack up only $644 million on 1.43 million sales since the fourth quarter of 2010. By contrast, Apple sold 34 million iPads on revenues of $19 billion since the first generation device launched in the third quarter of 2010.

Samsung Tablet Sales
Source: Apple v. Samsung court documents


While not as detailed as Samsung's, Apple's numbers were also revealed on Thursday and are broken into three categories: iPhone, iPad and iPod touch.

Apple Sales
Source: Apple v. Samsung court documents


A number of internal documents from both parties have made their way to the public, including a recent Samsung side-by-side comparison of its Galaxy S smartphone and Apple's iPhone. Most recently, an internal report commissioned by Samsung revealed that over half of the viewers watching its TV commercials thought the ads were for Apple's iPad.

Apple v. Samsung is slated to continue on Friday with testimony from Apple expert witnesses.
«13456

Comments

  • Reply 1 of 116
    tallest skiltallest skil Posts: 43,399member


    The numbers… what a windfall.

  • Reply 2 of 116

    Quote:

    Originally Posted by Tallest Skil View Post


    The numbers… what a windfall.



     


    Tallest Skil, I am always amazed how fast you comment (your quite often first). This story was just posted seconds ago. Are you continuously hitting refresh? (btw, not asking in a mean spirited trollish type of way. Just curious).

  • Reply 3 of 116
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by GadgetCanada View Post

    Are you continuously hitting refresh?


     


    Yes. That's also not a joke. This place is sort of getting me through a rough patch. ???? But enough of that. Let's talk about what this means!



    Has Apple been made to release its numbers yet? I'm dreadfully curious to compare the iPhone 4S and the five flavors of S III (Epic 4G Touch Super Ultra Great Delicious Wonderful Bad Edition).

  • Reply 4 of 116
    solipsismxsolipsismx Posts: 19,566member
    By my calculations that is about $350 revenue per device. That's pretty damn low.

    Yes. That's also not a joke.

    How about writing a script that will do it for you and notify you of a change to the site.
  • Reply 5 of 116
    rogifanrogifan Posts: 10,669member
    So when we hear these 50M+ numbers that includes A LOT of non-smartphones?
  • Reply 6 of 116
    tallest skiltallest skil Posts: 43,399member


    Originally Posted by SolipsismX View Post

    How about writing a script that will do it for you and notify you of a change to the site.


     


    Oh, it moves fast enough that by the time I've read through all of the new posts in existing threads, articles in new threads, and made any replies I see fit that there're new ones again. Except on the weekends. image


     


    Something like a Forum Spy like MacRumors has would be neat, but I wouldn't imagine Huddler would have that, since they lack so much other. 






    Originally Posted by Rogifan View Post

    So when we hear these 50M+ numbers that includes A LOT of non-smartphones?


     



    Well, these are just the products accused of infringement, and they look to be just under half of that, so unless there are Samsung smartphones that do not infringe, yes, they don't seem to sell many smartphones at all. 


     


    Now, are these just US sales or worldwide sales? I guess it doesn't matter in terms of 'damages per phone'; if the phone is infringing, it doesn't matter where it's sold, but enforcing bans elsewhere would be (legally, right?) impossible… 


     


    Ah, seems it is just US sales.

  • Reply 7 of 116
    jragostajragosta Posts: 10,473member
    The joint trial exhibit, first discovered by <a href="http://allthingsd.com/20120809/apple-vs-samsung-trial-forces-companies-to-open-up-the-books/"><em>All Things D</em></a>, shows Samsung sold 21.25 million smartphones between June 2010 and June 2012, generating revenue of about $7.5 billion.

    ROTFLMAO.

    What happened to all the estimates that Samsung was selling 35 M smart phones per year? Funny how they don't mind people talking about numbers like that, but as soon as it comes to possibly paying royalties, the real numbers come out.

    Apple, meanwhile, sold around 150 M iPhones during that time period. Heck, they probably sold more iPads than Samsung sold smartphones.
    http://www.statista.com/statistics/12743/worldwide-apple-iphone-sales-since-3rd-quarter-2007/
  • Reply 8 of 116
    rogifanrogifan Posts: 10,669member
    http://allthingsd.com/20120809/apple-vs-samsung-trial-forces-companies-to-open-up-the-books/

    The documents filed Thursday show Apple’s phone and tablet sales as well, though the sales are only classified into iPhone, iPad and iPod touch.

    From 2007 through the second quarter of 2012, Apple sold a total of 85 million iPhones in the U.S., worth a total of $50 billion in revenue, along with 46 million iPod touches producing roughly $10.3 billion in revenue. From its 2010 launch, Apple sold 34 million iPads, generating $19 billion in revenue.
  • Reply 9 of 116
    slurpyslurpy Posts: 5,154member

    Quote:

    Originally Posted by GadgetCanada View Post


     


    Tallest Skil, I am always amazed how fast you comment (your quite often first). This story was just posted seconds ago. Are you continuously hitting refresh? (btw, not asking in a mean spirited trollish type of way. Just curious).



     


    He also manages to do the same on 9to5mac, which I discovered just today. Kind of gets the same reactions from people too.  It's rather..fascinating. 

  • Reply 10 of 116
    monstrositymonstrosity Posts: 2,204member

    Quote:

    Originally Posted by SolipsismX View Post



    How about writing a script that will do it for you and notify you of a change to the site.


    I find yahoo pipes are pretty handy for that sort of thing. 


    http://pipes.yahoo.com/pipes/pipe.edit

  • Reply 11 of 116
    galbigalbi Posts: 968member


    .

  • Reply 12 of 116
    galbigalbi Posts: 968member

    Quote:

    Originally Posted by jragosta View Post





    ROTFLMAO.

    What happened to all the estimates that Samsung was selling 35 M smart phones per year? Funny how they don't mind people talking about numbers like that, but as soon as it comes to possibly paying royalties, the real numbers come out.

    Apple, meanwhile, sold around 150 M iPhones during that time period. Heck, they probably sold more iPads than Samsung sold smartphones.

    http://www.statista.com/statistics/12743/worldwide-apple-iphone-sales-since-3rd-quarter-2007/


     


    These are Samsung's Android phones. It's not including Windows phones and others.

  • Reply 13 of 116
    ufwaufwa Posts: 64member

    Quote:

    Originally Posted by jragosta View Post





    ROTFLMAO.

    What happened to all the estimates that Samsung was selling 35 M smart phones per year? Funny how they don't mind people talking about numbers like that, but as soon as it comes to possibly paying royalties, the real numbers come out.

    Apple, meanwhile, sold around 150 M iPhones during that time period. Heck, they probably sold more iPads than Samsung sold smartphones.

    http://www.statista.com/statistics/12743/worldwide-apple-iphone-sales-since-3rd-quarter-2007/




    Reading the title of the article should've told you that these are US numbers only. Same goes with what Apple provided. Further reading tells you it is only phones are accused by Apple to infringe.

  • Reply 14 of 116
    jragostajragosta Posts: 10,473member
    ufwa wrote: »

    Reading the title of the article should've told you that these are US numbers only. Same goes with what Apple provided. Further reading tells you it is only phones are accused by Apple to infringe.

    It doesn't matter. It's still far, far lower than the number of iPhones that Apple sold in the US. So all the "Samsung sold more smartphones than Apple" stories were nonsense. You'd think that people would learn that making numbers up doesn't serve anyone.
  • Reply 15 of 116
    rogifanrogifan Posts: 10,669member
    jragosta wrote: »
    It doesn't matter. It's still far, far lower than the number of iPhones that Apple sold in the US. So all the "Samsung sold more smartphones than Apple" stories were nonsense. You'd think that people would learn that making numbers up doesn't serve anyone.
    I'm sure they have worldwide, but it would be interesting to see how many we're smartphones vs cheap feature phones.
  • Reply 16 of 116
    solipsismxsolipsismx Posts: 19,566member
    jragosta wrote: »
    It doesn't matter. It's still far, far lower than the number of iPhones that Apple sold in the US. So all the "Samsung sold more smartphones than Apple" stories were nonsense. You'd think that people would learn that making numbers up doesn't serve anyone.

    You can't determine that based on US data alone.
  • Reply 17 of 116


    Ha ha ha..... 1.4M tabets versus 34M sold. That is, a 4:96 ratio, matching up with the hard data we have from proxy indicators such as web traffic.


     


    I hope the relentless fandroids will now shut up for good, and stop quoting the absolutely dumb shipment numbers trotted out by the absolutely dumb consulting firms for their gullible and the hopeful clients.

  • Reply 18 of 116
    gatorguygatorguy Posts: 20,748member

    Quote:

    Originally Posted by SolipsismX View Post





    You can't determine that based on US data alone.


    A couple of days ago there was a report (IDC?) that claimed Android with nearly 70% of the EU smartphone market with Apple around 17%. Guess which Android licensee is #1? Even in China where Samsung isn't nearly the market presence as in other areas, they still lead Apple 3:1 in smartphone sales according to market research from back in March. The US is really the only large market where Apple has such a large percentage of smartphone sales. Of course most of the profit is probably coming from the US too.


     


    As Soli said, projecting worldwide sales based on just US figures isn't even remotely reliable. The rest of the world isn't sharing the same metrics.


     


    BTW, I think the reason only US sales are being shown is because those are the only ones that apply to this case with regard to possible damages. What Samsung does in the rest of the world isn't part of this suit and thus doesn't matter.


     


    Edit for added links


    http://www.bloomberg.com/news/2012-03-11/iphone-fails-to-gain-china-share-as-samsung-lead-triples-tech.html


    http://finchannel.com/Main_News/Tech/114030_Android_Takes_Majority_Smartphone_Share_Across_Western_Europe/

  • Reply 19 of 116

    Quote:

    Originally Posted by Galbi View Post


     


    These are Samsung's Android phones. It's not including Windows phones and others.



    Yeah, I am sure that including those will change the picture quite significantly. image

  • Reply 20 of 116
    dasanman69dasanman69 Posts: 12,980member
    jragosta wrote: »
    ROTFLMAO.
    What happened to all the estimates that Samsung was selling 35 M smart phones per year? Funny how they don't mind people talking about numbers like that, but as soon as it comes to possibly paying royalties, the real numbers come out.
    Apple, meanwhile, sold around 150 M iPhones during that time period. Heck, they probably sold more iPads than Samsung sold smartphones.
    http://www.statista.com/statistics/12743/worldwide-apple-iphone-sales-since-3rd-quarter-2007/

    These are US numbers only not worldwide.
Sign In or Register to comment.