More than half of US smartphone shoppers plan to buy Apple's iPhone 5

Posted:
in iPhone edited January 2014
A new survey of more than 800 U.S .consumers found that more than half of those planning to buy a smartphone in the next three months say they will buy Apple's new iPhone 5.

Piper Jaffray


In the poll conducted by Piper Jaffray, 53.3 percent of consumers said they expect to buy an iPhone 5 in the near future. That's about consistent with 54.9 percent who chose the iPhone 5 in October, and still a bit higher than 47.7 percent who said they'd choose Apple in September.

"We believe this is a positive that demonstrates the majority of U.S. consumers want an iPhone 5 even following the launch craze, and despite the Maps issues that have been widely noted," analyst Gene Munster said.

The latest survey found that while more than half of U.S. customers planning to buy a smartphone will choose Apple's iPhone 5, 35.3 percent of respondents said they will choose a device that runs Google's Android platform.

As for the remaining smartphone players, 6.5 percent of those polled in the latest December survey said they are planning to buy a Windows Phone in the near future, while 4.9 percent are eyeing a new BlackBerry.

iPhones


Piper Jaffray also conducted an analysis of what users are talking about on the social networking site Twitter. The investment research firm conducted a search for tweets that contain the keyword iPhone in addition to related words like "bought," "shipped" or "purchased."

Based on its searches, Piper Jaffray believes that purchase trends for the iPhone 5 are ahead of those for the iPhone 4S. The company's data found that about 2.5 months after launch, the demand index for the iPhone 5 is up between 30 and 40 percent over the iPhone 4S, based on Twitter posts.
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Comments

  • Reply 1 of 67


    Planning isn't doing.


     


    Microsoft planned to make an iPad killer. We all know how well that worked.

  • Reply 2 of 67
    All those Americans are AT RISK of getting lost in the Australian desert with no food or water or cellular service! If only they bought a Sammy, they'd still be alive today!

    /s
  • Reply 3 of 67
    Does this contradicts Eric Schmidt winning plea?
  • Reply 4 of 67
    OK.

    But what is the number of people out of the 800 asked, that planned on buying a phone in the next 3 months?

  • Reply 5 of 67


    Originally Posted by PhilBoogie View Post

    Does this contradicts Eric Schmidt winning plea?


     


    No matter how many iPhones are really sold, Google can just pretend their "activation" numbers are higher.

  • Reply 6 of 67


    The table would be more interesting if the demographics were added. i.e. What cities, age of consumers, etc.

  • Reply 7 of 67
    They are following the lead of Samsung's chief strategy officer, who uses an iMac, iPhone and iPad at home due to the superior ecosystem.
  • Reply 8 of 67


    the real WTF: the other gainer was blackberry.

  • Reply 9 of 67


    800 customers isn't really much compared to the millions of customers out there. 

  • Reply 10 of 67

    Quote:

    Originally Posted by macxpress View Post


    800 customers isn't really much compared to the millions of customers out there. 



    Quickly look up how statistical testing works then come back and edit that post

  • Reply 11 of 67


    Originally Posted by AppleInsider View Post

    A new survey of more than 800 U.S .consumers found that more than half of those planning to buy a smartphone in the next three months say they will buy Apple's new iPhone 5.


     


    That falls right in line with iPhone user share numbers on AT&T and Verizon.


    Well, OK, actually iPhone accounts for 77% of AT&T's smartphone sales, and 46% of AT&T's smartphone sales.


    But you get the idea.


     


    Sources:


     


    http://www.imore.com/att-announces-q3-2012-results-47-million-iphones-activated


     


    http://www.androidauthority.com/strong-iphone-5-sales-revealed-verizon-q3-2012-earnings-disclosures-123829/

  • Reply 12 of 67

    Quote:

    Originally Posted by Tallest Skil View Post


    Planning isn't doing.


     


    Microsoft planned to make an iPad killer. We all know how well that worked.



     


    I agree. Surveys are prone to inaccuracies due to the sample size, questions asked and bias of the interviewer, in addition to potentially poorly drawn conclusions.


     


    What people actually do is much more important. Sitting outside an Apple store every day for a week would be more informative.

  • Reply 13 of 67


    Originally Posted by joelsalt View Post

    Quickly look up how statistical testing works then come back and edit that post


     


    But where is the line drawn? You'd consider a study of 10 people valid?

  • Reply 14 of 67
    sflocalsflocal Posts: 4,747member

    Quote:

    Originally Posted by Suddenly Newton View Post



    All those Americans are AT RISK of getting lost in the Australian desert with no food or water or cellular service! If only they bought a Sammy, they'd still be alive today!

    /s




    I'm not sure about that..... Samsung would just end up sending their users the opposite direction on one-way streets, ultimately leading to their death.



    So in a sense, Apple's Maps is actually safer to use.

  • Reply 15 of 67
    jragostajragosta Posts: 10,473member
    bleh1234 wrote: »
    The table would be more interesting if the demographics were added. i.e. What cities, age of consumers, etc.

    That really wouldn't be useful.

    What WOULD be useful is if they explained how the sample was selected and gave us some indication of whether it's representative of phone buyers.

    macxpress wrote: »
    800 customers isn't really much compared to the millions of customers out there. 

    Wrong. There's nothing wrong with the sample size. That large of a sample would give an error margin of about 3.5-4%. As long as the observation is greater than the error margin and if the sample is representative, they can make a claim.

    The problem is not the sample size, but rather the question of whether it is representative of the phone buying population as a whole. That question is much more problematic.
    But where is the line drawn? You'd consider a study of 10 people valid?

    Sure. Any sample size is valid if the sample is random and representative. A small sample size does not make the results invalid, it merely increases the error margin. (it also depends on confidence level, but we'll leave that out)
    http://en.wikipedia.org/wiki/Margin_of_error

    Of course, for a sample size of 10 and assuming a standard 95% confidence interval, the error would be +/- 31%, so it wouldn't be a very useful result in most cases, but it isn't automatically invalid.
  • Reply 16 of 67


    Originally Posted by jragosta View Post

    …the error would be +/- 31%, so it wouldn't be a very useful result in most cases, but it isn't automatically invalid.


     


    That's roughly Android's lead over iOS. Talk about not being useful. 

  • Reply 17 of 67
    'More than half of US smartphone shoppers plan to buy Apple's iPhone 5"
    LOL! Of course they will. There, there now. *pat *pat
  • Reply 18 of 67
    jragostajragosta Posts: 10,473member
    That's roughly Android's lead over iOS. Talk about not being useful. 

    Of course. But no one in their right mind uses a sample size of 10.

    I was simply commenting on your implication that a sample automatically became invalid if it was very small.
  • Reply 19 of 67


    we get one of these ever year - iPhone was also going to take over Verizon.


     


    anyway, they should all go to BestBuy seeing how they selling iPhone 5 for 150 dollars... Never seen an iPhone discounted so early.

  • Reply 20 of 67

    Quote:

    Originally Posted by Tallest Skil View Post


     


    No matter how many iPhones are really sold, Google can just pretend their "activation" numbers are higher.



     


    I'll state the obvious: Something doesn't add up.


     


    At the end of June, they said 1M activations per day, with 400M devices activated. Now, it's Dec, so take July, Aug, Sept, Oct, Nov, 5 months total, 30 days per month, which should mean they're at 550M. That's being 'conservative' with their own numbers, since there are more than 30 days in Jul, Aug, and Oct, and the rate of activations has increased according to them. They've recently stated 500M total at 1.3M per day. Are they just ignoring the chance to tout 50M+ more in total?

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