Apple and Atari
Apple should buy Atari and use that brand name to market a new Apple TV product designed for console gaming. It would essentially be an Apple TV with more storage memory with an App Store for downloading games. It could come with Bluetooth joysticks. The vast amount of games available on iOS could be easily made available for this platform that could easily steel market share from Microsoft's X-Box 360... Why not? They're (Microsoft) already going Apple with Surface!