IDC gives Apple 9% of Chinese smartphone market, double the prevailing growth rate

Posted:
in iPhone edited January 2014
IDC has ranked Apple the fifth largest smartphone vendor in China, assigning it a 9 percent share of the 78 million smartphones sold in Q1. While the market grew by 117 percent, Apple's sales of the entry level iPhone 4 grew by 211 percent, the firm noted.

Financing


IDC's Q1 2013 "China Mobile Phone Quarterly Tracker" gave first place to Samsung, which has 19 percent, twice the unit share of Apple. But Samsung also has a 47 percent share of smartphones being sold for less than $200, highlighting the fact that Samsung's unit sales aim at the low end of the market.

The report cited Antonio Wang, the Associate Director of Computing Systems Research Group for IDC China, as saying, "In China?s smartphone market, Samsung has switched its marketing focus from competing with Apple for high-end market to maintaining its high-end market share, and is starting to strive for market for products under USD 200, which has so far been dominated by domestic brands. However, Apple leverages the incentive policies for channels to inspire the shipments of iPhone 4, further expanding its user base."

A report by Canalys earlier gave Apple an 8 percent share of the Chinese market, counting four million fewer unit sales in the quarter. But it too moved Apple up a notch as the fifth place smartphone vendor in China in response to Apple's increasingly aggressive sales efforts, including financing over an installment plan.

Flurry 1


China passed the United States as the country selling the most iOS and Android-based smartphones in February, according to Flurry Analytics.

Big phones in Asia


Addressing the plus-sized smartphone screen market, IDC noted that, "influenced by the operators? demands for customized product specifications (large screen over 5 inches, dual-core/quad-core) and the positive effect of Samsung?s GALAXY S and Note series on the growth of large-screen mobile phone market, large-screen mobile phones are gradually becoming acceptable to consumers."

IDC China smartphone screen size predictions
Source: IDC


IDC says its data "indicates that, as of Q1 2013, the market share of 5-inch above smartphones reached 7.5%." It predicts this figure will rise to 20 percent by the end of 2013.

The firm also notes that the smartphone market will increasingly shift toward sophisticated Internet services and away from a simple hardware specifications race.

"It is difficult for mobile phone vendors to differentiate by simply upgrading hardware for higher premium," the report stated. "Getting ready for mobile internet services, such as app store, voice input, mobile browser, mobile desktop and cloud service, has become an inevitable competition strategy for vendors to enhance stickiness and vie for mobile internet entrance in the future."

Rather than having much of a home court advantage, Chinese hardware makers "have encountered many bottlenecks in developing high-end products," IDC stated, citing patent limitations and the source of "core components controlled by large foreign vendors."

Comments

  • Reply 1 of 9
    SpamSandwichSpamSandwich Posts: 31,486member


    Aaaaaaaand AAPL gets socked again today...


     


    Also, I assume Apple is stealthily snapping up protective patents in every country in which they sell these days. Hope they are hiring the right legal teams in China and all the other big and up-and-coming markets.

  • Reply 2 of 9
    nagrommenagromme Posts: 2,834member
    Good news for Apple.... GREAT news for 2011's Android 2.3!
  • Reply 3 of 9
    jungmarkjungmark Posts: 6,718member
    "In China?s smartphone market, Samsung has switched its marketing focus from competing with Apple for high-end market to maintaining its high-end market share, and is starting to strive for market for products under USD 200..,"

    This is news to me. Samsung has high-end phones? I'm kidding.
  • Reply 4 of 9
    mdriftmeyermdriftmeyer Posts: 7,317member

    Quote:

    Originally Posted by SpamSandwich View Post


    Aaaaaaaand AAPL gets socked again today...


     


    Also, I assume Apple is stealthily snapping up protective patents in every country in which they sell these days. Hope they are hiring the right legal teams in China and all the other big and up-and-coming markets.



     


    Has nothing to do with this news. The Fed discussed easing off their investment as the economy is now able to walk and a bunch of tax free loading hedge fund managers dumped across the board.

  • Reply 5 of 9
    SpamSandwichSpamSandwich Posts: 31,486member

    Quote:

    Originally Posted by mdriftmeyer View Post


     


    Has nothing to do with this news. The Fed discussed easing off their investment as the economy is now able to walk and a bunch of tax free loading hedge fund managers dumped across the board.



     


    Actually, I knew about the Bernanke press conference, so I apologize for my snark.

  • Reply 6 of 9
    The future is phablets, rich or poor, the 1 device that can handle almost all phone, photo, video, gaming & computing needs for the majority of consumers
  • Reply 7 of 9
    tallest skiltallest skil Posts: 43,399member
    The future is phablets, rich or poor, the 1 device that can handle almost all phone, photo, video, gaming & computing needs for the majority of consumers

    Only a dystopian future.
  • Reply 8 of 9
    rcfarcfa Posts: 786member
    Phablets are a joke: won't fit comfortably into the pockets of you jeans (unless you're the typical 350lbs US consumer wearing XXXXL size clothes), they are too big to operate with one hand unless you're a Yeti, and they are still too small for viewing any photography worth that name, still make you squint reading books, and look just plain stupid next to a normal sized head while being used as a phone.
  • Reply 9 of 9
    ksecksec Posts: 1,567member
    rcfa wrote: »
    Phablets are a joke: won't fit comfortably into the pockets of you jeans (unless you're the typical 350lbs US consumer wearing XXXXL size clothes), they are too big to operate with one hand unless you're a Yeti, and they are still too small for viewing any photography worth that name, still make you squint reading books, and look just plain stupid next to a normal sized head while being used as a phone.

    That depends on what you describe as Phablets. I think below 5" it is still quite acceptable.
Sign In or Register to comment.