T-Mobile launch helps iPhone cut Android lead in US by 3.5%

Posted:
in iPhone edited January 2014
Thanks in part to the launch of the iPhone on T-Mobile's network, Apple's iOS platform stepped closer to Google's Android in market share over the past three months, according to a new report.

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Kantar Worldpanel on Monday released its latest analysis of the U.S. smartphone market for the three month period ending May 2013, finding that Apples iOS platform held 41.9 percent of sales. That figure is up 3.5 percent from the same period last year.

Google's Android operating system remained the overall leader in smartphone share at 52 percent, up only 0.1 percentage points by Kantar's estimate. Microsoft's Windows Phone platform saw its market share jump, posting a market share of 4.6 percent, up 0.9 percent over the same period last year.

Kantar's report attributes the iPhone's share growth in no small part to the device's launch on T-Mobile in April. The launch date for the device on that carrier saw considerable lines, and executives described a "gangbusters first day of sales."

The iPhone in its assorted models accounted for 31 percent of T-Mobile's smartphone sales in the United States since its launch. Apple's bestselling smartphone accounts for more sales at T-Mobile's competitors, with the device accounting for 60.5 percent of AT&T's smartphone sales and 43.8 percent of Verizon's.

The Apple phone may continue to grow in importance on T-Mobile. Kantar's survey of the carrier's customers found that, among those planning to change devices in the coming year, fully 28 percent planned to upgrade to an iPhone.

Kantar's study also looked at smartphone sales among the major U.S. carriers, finding that there has been little movement among them. Verizon led the way with 34.6 percent of smartphone sales in the quarter, while AT&T came in second at 29 percent. Sprint accounted for 12.7 percent, and T-Mobile pulled in 10.1 percent. Despite gaining the iPhone, T-Mobile's share of smartphone sales was actually down 3.4 percent compared to the three months ending May 2012.

Google's Android OS powers the majority of both phones made and phones in the hands of consumers worldwide. Apple, though, is the sole manufacturer for devices running iOS, and the Cupertino company hauls in the lion's share of profits for the entire smartphone industry.
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Comments

  • Reply 1 of 28
    robin huberrobin huber Posts: 3,213member
    Cue Droid shills.
  • Reply 2 of 28
    solomansoloman Posts: 228member
    Doesn't T-Mobile only sell the iPhone 5? I must say that it's an impressive YoY increase.
  • Reply 3 of 28
    negafoxnegafox Posts: 480member
    [QUOTE]T-Mobile launch helps iPhone cut Android lead in US by 3.5%[/QUOTE]

    The article title is incorrect. iOS market share grew by 3.5% while Android grew by 0.1%. This means iOS cut into Android's lead by 3.4%, not 3.5%.
  • Reply 4 of 28
    mjtomlinmjtomlin Posts: 1,791member
    I understand that this is US only and most marketshare stats should be taken with a grain of salt, but it's astonishing that Apple has such a high share. Since they're a single company that controls the OS and the devices.
  • Reply 5 of 28
    froodfrood Posts: 771member


    At this time last year no one was buying because they were waiting for the 5, which happens to a much lesser extent with the minor updates (5s).  3.5% is 3.5% though and should be interesting to watch how T mobile`s lease plan works out in the long run.

  • Reply 6 of 28
    mjtomlinmjtomlin Posts: 1,791member
    negafox wrote: »
    The article title is incorrect. iOS market share grew by 3.5% while Android grew by 0.1%. This means iOS cut into Android's lead by 3.4%, not 3.5%.

    They did cut down the lead... android isn't as far ahead anymore.

    They didn't cut down android's share, that's different.
  • Reply 7 of 28
    negafoxnegafox Posts: 480member

    Quote:

    Originally Posted by mjtomlin View Post





    They did cut down the lead... android isn't as far ahead anymore.



    They didn't cut down android's share, that's different.


    I think you misunderstood my post. I was explaining why the article title should be corrected to "T-Mobile launch helps iPhone cut Android lead in US by 3.4%" The percentage is slightly off.

  • Reply 8 of 28
    matrix07matrix07 Posts: 1,993member
    mjtomlin wrote: »
    I understand that this is US only and most marketshare stats should be taken with a grain of salt, but it's astonishing that Apple has such a high share. Since they're a single company that controls the OS and the devices.

    That's because iPhone works best in the us. Map. SIRI. Everything.
  • Reply 9 of 28
    gwmacgwmac Posts: 1,795member


    When Apple releases a larger display iPhone I think their share in the U.S. could easily reach 60%. Right now Android controls the low end market where there is little to no profit to be made which is not worth competing in for Apple. They also control the larger screen market since Apple doesn't even compete in that sector. I am hoping the reason for the delay is due to getting IGZO ready by ironing out any bugs and making sure it can ship in quantity. It is astounding that Apple does so well with just 3.5" and 4" devices. Once they go larger that would immediately entice millions of these Galaxy and Nexus owners to finally give the iPhone a shot. That is the one thing holding them back. Fandroids on websites that root are very loud and vociferous but in reality these rooters and iHater's are a tiny fraction of Android owners. Most of the flagship type Android device owners chose that model for the display size as their #1 reason not because they hate Apple or iOS. When Apple releases their larger iPhone a lot of executives at Samsung will be drinking very heavily that night. 

  • Reply 10 of 28

    Quote:

    Originally Posted by Negafox View Post


    I think you misunderstood my post. I was explaining why the article title should be corrected to "T-Mobile launch helps iPhone cut Android lead in US by 3.4%" The percentage is slightly off.



    Actually, Negafox, the percentage is off by a LOT.   IF we are to believe what is written in the text of the article, then the title should read "T-Mobile launch helps iPhone cut android lead in US by 11.4%"


     


    I realize statistics and word problems are difficult for people.


     


    If two horses race, and one horse is ten yards behind the other, then when it closes the gap to five yards behind the leader, it has cut the lead by 50%.


     


    The article says: "Apples iOS platform held 41.9 percent of sales. That figure is up 3.5 percent from the same period last year." Which means that last year Apple had 40.5% of sales.  Because 40.5 x 1.035 = 41.9.


     


    The article says: "Google's Android operating system remained the overall leader in smartphone share at 52 percent, up only 0.1 percentage points" But note that this time, instead of expressing the change as a percent increase or decrease, it is expressed as a "percentage point" increase.  Thus, last year, Android had 51.9% of sales.  Because 51.9 + 0.1 = 52.


     


    So Android's lead last year was 51.9 - 40.5 = 11.4 percentage points.


    And Android's lead this year is 52 - 41.9 = 10.1 percentage points.


     


    So the reduction is 1.3 percentage points.  Which is a reduction of 1.3/11.4 = 11.4%.


     


    That's right, Android's lead was cut by 11.4% !!


     


    (Edited to delete negative comments and fix typo in numbers.)

  • Reply 11 of 28
    This is very similar to what we saw when the iPhone first landed on Verizon. Apple went from ZERO share on Verizon to very quickly grab somewhere in the neighborhood of 40% share. What was a commanding lead on the network for Android quickly evaporated. This proves the point that many if not most Android users didn't choose to be. As Apple has said "don't confuse abundance with choice". Given a choice between an iPhone and an Android phone iPhone does quite well for itself. It is amazing how much share Apple had in the US without having a presence on T-Mobile and Sprint until recently.

    As Apple continues to grow out its distribution to more networks worldwide as it has progressively done here in the US, Android will continue to lose market share in many geographies. Apple has yet to sign deals with the biggest carriers in both China and Japan. I expect that this will happen in the not too distant future and that will mean millions more iPhone users brought into the fold.

    Android sprinted out to a huge share by giving BOGO phones and making phones available everywhere at the expense of customer satisfaction with the devices. Everyone wants to talk about market saturation when talking about the iPhone but isn't this much more of a problem for Android? Droids are already available everywhere and have been for some time. The only place for Android to go is down while iPhone can continue to roll out on new networks. Coupled with the expansion of the iTunes store to more geographies I would expect share gains to follow abroad in a similar fashion as they have in the US.
  • Reply 12 of 28
    tallest skiltallest skil Posts: 43,399member
    gwmac wrote: »
    IF Apple releases a larger display iPhone... IF they go larger... IF Apple releases their larger iPhone...

    *sigh*
    That is the one thing holding them back.

    *sigh*
    Most of the flagship type Android device owners chose that model for the display size as their #1 reason...

    *sigh?*
  • Reply 13 of 28


    "monkeybutt

    [Google Glass:] surfing porn while behind the wheel of a 3500 Lbs ball of death."


     


    Isn't that why Google is working on self driving cars? Just so you can continue to feed them data they can sell ads you go down the highway? Why don't they just build the power plant from the Matrix already and plug us all in. Then we could feed them data without stoping to eat, sleep, or take a crap!!!!

  • Reply 14 of 28

    Quote:

    Originally Posted by gwmac View Post


    When Apple releases a larger display iPhone I think their share in the U.S. could easily reach 60%. Right now Android controls the low end market where there is little to no profit to be made which is not worth competing in for Apple. They also control the larger screen market since Apple doesn't even compete in that sector. I am hoping the reason for the delay is due to getting IGZO ready by ironing out any bugs and making sure it can ship in quantity. It is astounding that Apple does so well with just 3.5" and 4" devices. Once they go larger that would immediately entice millions of these Galaxy and Nexus owners to finally give the iPhone a shot. That is the one thing holding them back. Fandroids on websites that root are very loud and vociferous but in reality these rooters and iHater's are a tiny fraction of Android owners. Most of the flagship type Android device owners chose that model for the display size as their #1 reason not because they hate Apple or iOS. When Apple releases their larger iPhone a lot of executives at Samsung will be drinking very heavily that night. 



    I have a nexus 4, about two months ago I lost it so I went out and got a t-mobile iPhone 5, While it was not a bad phone it was not for me. To many it felt like compromises to get to work like I wanted. For me if apple would like to steal my business from Android they would have to have better notifications (actionable like android 4.1, I would have to get a choice in keyboards the thing I missed most from the android during my brief stint with the iPhone was swiftkey. I would like to also like to chose my default app for internet. Other then that I am fairly pleased with iOS. Making a bigger screen is not enough to make people switch people have been spoiled by the android features and they will go back to android because they will miss those features. The keyboard selection is enough to keep me on android. Its not just larger screens that keep people on android its the smaller things.


     


    I did end up getting another Nexus 4 and gave the iPhone 5 to my sister.  

  • Reply 15 of 28
    normmnormm Posts: 531member


    If this is iOS versus Android operating system share, why aren't we counting tablets also?  In which case iOS is already well ahead of all Android devices combined, in the US.


     


    From the point of view of developers and market share for iOS, it doesn't make sense to exclude tablets.

  • Reply 16 of 28
    lkrupplkrupp Posts: 6,530member

    Quote:

    Originally Posted by Negafox View Post





    The article title is incorrect. iOS market share grew by 3.5% while Android grew by 0.1%. This means iOS cut into Android's lead by 3.4%, not 3.5%.


     


    You must be loads of fun at a party¡

  • Reply 17 of 28
    gwmacgwmac Posts: 1,795member

    Quote:

    Originally Posted by Tallest Skil View Post





    *sigh*

    *sigh*

    *sigh?*


    Typical TS post. How is that T9 flip phone working out for you by the way. Funny how a person that doesn't have an iPhone or Android has so much knowledge about what actual users think. 

  • Reply 18 of 28

    Quote:

    Originally Posted by NormM View Post


    If this is iOS versus Android operating system share, why aren't we counting tablets also?  In which case iOS is already well ahead of all Android devices combined, in the US.


     


    From the point of view of developers and market share for iOS, it doesn't make sense to exclude tablets.



    *Sigh*  I think they don't count tablets because half of the analyst call it tablet the other half a computer, and somebody calls it a car. Once we get a definition of tablet that everyone can agree on we can stick it somewhere.   

  • Reply 19 of 28
    stelligentstelligent Posts: 2,680member
    lkrupp wrote: »
    You must be loads of fun at a party¡

    Not to mention mistaken.
  • Reply 20 of 28
    stelligentstelligent Posts: 2,680member
    *Sigh*  I think they don't count tablets because half of the analyst call it tablet the other half a computer, and somebody calls it a car. Once we get a definition of tablet that everyone can agree on we can stick it somewhere.   

    The confusion makes each analyst relevant and provides job security.
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