Google now popping up new banner ads in iPhone Google Maps searches
Seeking to monetize mobile users at least as effectively as it does the web, Google is now popping up lower banner ads during Google Maps searches.
Google Maps with new search ad banners
The banners consume about 20 percent of the visible map. Clicking on the banner ad presents more information about the business, as noted in a blog post by Salahuddin Choudhary, the Product Manager of Google Maps.
Google provided other details its new banner advertising program today, explaining that "to show ads on the Google Maps app, advertisers need to add location extensions to their search campaigns or create an ad with AdWords Express."
Advertisers are charged when users click to "get location details" on the new ads, which appear on both iOS and Android versions of the free Google Maps app.
Google's approach to advertising differs significantly from Apple. While the iPhone maker has its own iAd advertising network, it doesn't display ads within any of its own apps, including iOS Maps.
iOS 7 Maps, full screen
The next version Maps for iOS 7 goes in the opposite direction with a full screen mode that removes user interface chrome distractions to display as much of the map as possible, in addition to translucent chrome that reveals more of the map.
Google Maps with new search ad banners
The banners consume about 20 percent of the visible map. Clicking on the banner ad presents more information about the business, as noted in a blog post by Salahuddin Choudhary, the Product Manager of Google Maps.
Google provided other details its new banner advertising program today, explaining that "to show ads on the Google Maps app, advertisers need to add location extensions to their search campaigns or create an ad with AdWords Express."
Advertisers are charged when users click to "get location details" on the new ads, which appear on both iOS and Android versions of the free Google Maps app.
Google's approach to advertising differs significantly from Apple. While the iPhone maker has its own iAd advertising network, it doesn't display ads within any of its own apps, including iOS Maps.
iOS 7 Maps, full screen
The next version Maps for iOS 7 goes in the opposite direction with a full screen mode that removes user interface chrome distractions to display as much of the map as possible, in addition to translucent chrome that reveals more of the map.
Comments
Um, I'm pretty sure the ads have always been there, just as an overlay. Now they're on the bottom. Who at AI (didn't) research this for the article?
Yep, I'm right, it's an update to their old way of displaying:
http://adwords.blogspot.ca/2013/08/attract-new-customers-with-local-ads-on.html
Edit to add: http://9to5google.com/2013/08/08/google-introduces-new-local-ads-experience-in-google-maps-on-ios-android/
That they are now banners is descriptive.
You know what's funny. If Google's Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.
Hmmmmm.... I wonder if Apple could use that as a defense for future lawsuits.
Wait. AI does maps?
Yes but map ads improve user experience! /s
Quote:
Originally Posted by snova
Wait. AI does maps?
No- sells hipster underwears.
Folks, Google is an Ad company! What did you expect?!! No Ad $$, no $$ for Larry and The L Team! Their survival and existence depends on Ads ... Ads ... Ads .... DAMN Ads!
No Ads = Google Death
Without Ad, how the little guy could come up with his stupid Google Glass? Guess what? More Ads on your Google Glass too .... coming soon!
Now, with that said, who needs F****** Ad pops up right when you are lost in the middle of nowhere trying to find your way out? Raise your hands!
EDIT: Google NEEDs Apple, iDevices and us! Once Samsung comes up with its own stupid OS, Google will bend over and drop Android once and for all. The REAL $$ is with iDevice Users NOT Android!
Mark my word! Here on AI!
Edit: Actual screenshot of change to app. (You're welcome)
[IMG ALT=""]http://forums.appleinsider.com/content/type/61/id/29582/width/350/height/700[/IMG]
People complain about paying a dollar or two for an app they will be able to use numerous times for the foreseeable future, but don't think twice about spending more than a dollar or two for things like candy, chips, or even a drink (i.e. coffe, tea, ice tea, beer, soda, juice, water, you name it). Things that only last a brife moment in time and then are gone. But hey, we are in free country! Right? People can decide to pay a couple of bucks for a fun or useful app or pay more for a drink or a food product that will most likely do nothing more than give instant gratification and contribute to the obesity epidemic of this country.
P.S.: I do know that this site is not only visited by Americans. I just had to throw my two cents since I live in the US.
1) Does not search my phone's contacts/address book.
2) Does not save search history.
Most common task for me with a GPS app is navigating to someone in my address book or a recent destination.
If I signed into my Google Account to let them track me, then it would store history and let me access my google contacts, but I don't want to do that. I also don't want my contacts stored by google.
Apple maps, TomTom, Sygic, Metroview, etc in other words every GPS app in the store, does save history and accesses phone contacts. So it's google being strategic rather than an apple imposed limit (eg you can't access phone contacts)
Stupid
Quote:
Originally Posted by snova
Amazon already did that. Btw, most of the google services Apps are NOT open source.
I'm not referring to their Service apps, I'm talking about any feature that in the OS, which is FREEEEEEEE............... Same thing should apply to Ubuntu, and other Open Source Free OSs. Apple released Darwin for a time period, but they didn't offer the source code for other layers added on top. I guess they wanted to provide the community with something they could use to develop their own OS based on the same basic platform.
I don't see where Google is losing any money if Apple used an OS feature since Google doesn't charge for their OEM licenses, so there is no loss of money.
As for the concept of ads in the application...it always amazes me that so many people seem to expect that everything should be free. Apple's apps may not have ads, but Apple already made a pretty heft profit margin selling you the phone in the first place. It's just a different way to pay for the cost of developing the software. Free is seldom free.
Hmm? They are. Take a look at the image: that's just to highlight what has moved out of the way.
Google has been shipping Android for a few years now. Never sued anyone over it yet no matter who's used it, cloned it, forked it, or "borrowed an Android feature". Google is far from aggressive with it's IP.