iOS 7 seeing slower uptake than Apple's iOS 6 - report

Posted:
in iPhone edited April 2014
Apple's redesigned iOS 7 did not experience the same rapid ramp-up in adoption during its first week of availability as its predecessor, iOS 6, new data indicates.

iOS 6 vs. iOS 7 adoption


According to the report from mobile advertising network Millennial Media, advertising impressions from devices running iOS 7 grew by 185 percent per day over the operating system's first seven days of availability, accounting for 16 percent of all iOS-derived traffic at the end of the period.

Those numbers, however, fall well short of those tallied by the network for iOS 6. Former iOS chief Scott Forstall's final release commanded 35 percent of iOS traffic at the same point in its release cycle after growing by an average of 264 percent each day.

Millennial speculates that the lag in uptake could be attributed to the sweeping changes made by newly-crowned design czar Jony Ive after Forstall's ouster. The company believes the drastic departure of iOS 7's user interface, combined with mixed reviews of the update by media outlets, drove some users to shy away from the upgrade at first.

"Because iOS 7 was such a major update, it seems likely that early adopters downloaded it as soon as possible, but for other consumers, there may have been hesitation after reading about how radical the changes were," the report says.

The network makes a case for this hypothesis with an hour-by-hour release day analysis that shows a hockey stick-like increase after 5 p.m., or the end of a typical office workday.

"While some consumers may have downloaded the update during work, they most likely saw the major changes and decided they needed to explore the new system away from the pressures of the workday," they argue.

Millennial's numbers stand in contrast to other measures of iOS update activity for the same time period. According to Mixpanel, iOS 7 has reached 71 percent penetration in just 27 days, compared to last year's iOS 6, which was at 61 percent after its first month.



Internet advertising company Chitika found that iOS 7 installations had actually outpaced those of iOS 6, climbing to more than 30 percent just 48 hours after launch.
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Comments

  • Reply 1 of 275
    OMG! Apple is doomed.
  • Reply 2 of 275

    It's all very simple:

     

    - iOS 7 is, indeed, a mixed bag of hurt;

     

    - it does require the horrid, pathetic and vastly worsened iTunes 11 for syncing/backup;

     

    - it just follows the equally "floppy" news about the iPhone 5C.

     

    What's not to dislike?

  • Reply 3 of 275
    rissriss Posts: 40member
    well, I am and will be sticking with iOS 6.... can't stand the new fungly UI
  • Reply 4 of 275
    I am holding off from updating to this new humourless and austere updated version for as long as I can. The old version worked fine, and the features of the new version do not for me outweigh the downgrade in the factors that Apple used to specialise in - enjoyment, warmth and likeability. Going to iOS 7 would be just like moving into a minimalist house - clinically tidy but not somewhere you can really relax.
  • Reply 5 of 275
    Fix all the bugs and I might give it a shot:\
  • Reply 6 of 275
    USAToday published an article painting iOS 7 in a bad light. There's lots of talk outside of AI about Apple losing its mojo.

    http://usat.ly/1gnDQlP
  • Reply 7 of 275
    I have some in-laws who have barely moved their icons around. They love their iPhones and PhotoStream, FaceTime, browsing, calling of course, customizing their wallpaper. They love their 4s phones and share an iPad but they're wary of updating cuz, well, iOS 6 works just fine. And it does. I may tell them about automatic app updates, new sounds, Control Center at some point and I'm sure they'll be happy to update then.
  • Reply 8 of 275
    asdasdasdasd Posts: 5,312member
    Ah iOS 7. You cudda been a contender. But you were too flat.
  • Reply 9 of 275
    asdasdasdasd Posts: 5,312member
    Also it was released too early.
  • Reply 10 of 275
    Contradicts previouse reports.
  • Reply 11 of 275
    dugbugdugbug Posts: 283member
    Quote:

    Originally Posted by brlawyer View Post

     

    It's all very simple:

     

    - iOS 7 is, indeed, a mixed bag of hurt;

     

    - it does require the horrid, pathetic and vastly worsened iTunes 11 for syncing/backup;

     

    - it just follows the equally "floppy" news about the iPhone 5C.

     

    What's not to dislike?


     

    Drop the hyperbole.  Explain yourself clearly: What is worse about itunes 11 sync/backup.  is it buggy?

  • Reply 12 of 275
    Quote:

    Originally Posted by dugbug View Post

     

     

    Drop the hyperbole.  Explain yourself clearly: What is worse about itunes 11 sync/backup.  is it buggy?


     

    I am not talking about iTunes 11's "sync/backup" (which probably works in the same way as before); I am talking about iTunes 11 itself and the fact that I would be obliged to use it in order to sync/backup an iOS 7 device - a total train wreck and much, much worse than iTunes 10 in virtually every respect, particularly in terms of UI, large library management, album list view, etc. etc. etc. No need to elaborate, just google around. 

  • Reply 13 of 275
    mjtomlinmjtomlin Posts: 1,910member

    I've noticed the majority of people who complain about iOS 7 are those that haven't USED it or can't use it because their devices are too old. Everyone I've talked to who has upgraded, loves iOS 7. Yes, the colors are a bit garish, but a lot of the new features that make it easier to use far out weigh the color scheme.

     

    Control Center, the new notifications, swiping from left to right to go back a screen, the new Safari, the app switcher (multi-tasker), etc.

     

    I would NEVER go back to iOS 6 and using iOS 5 on my iPad is awful now. :(  Well not awful, but makes it feel so dated.

  • Reply 14 of 275
    Well iOS 7 is on my phone but not on the iPad. I do not do "Notes" on the phone any more due to the glaring "whiteness" of the page. Secondary thought all the "white" sucking the juice of our batteries? Yes I could reverse the screen but that is too dark. Friendly yellow was a good balance there. And yes I could download another app to write notes more effectively but why should I have too?

    I think Ive went too far, too fast to break the Forstall link here. We are moving to the Henry Ford model. Any color you want as long as it is "minimal" and in this case "white". Other commenter hit the nail on the head. Too clinical and sterile to be a personal device.
  • Reply 15 of 275
    Quote:

    Originally Posted by mjtomlin View Post

     

    I've noticed the majority of people who complain about iOS 7 are those that haven't USED it or can't use it because their devices are too old. Everyone I've talked to who has upgraded, loves iOS 7. Yes, the colors are a bit garish, but a lot of the new features that make it easier to use far out weigh the color scheme.

     


     

    This kind of fallacious argument doesn't really help here - I don't need to try heroine in order to know that it is bad.

  • Reply 16 of 275

    I don't get this report. Apple as well as other third party tracking firms have said iOS 7 saw the fastest adoption rate of any iOS update. How is it possible iOS 6 was higher in the first week compared to iOS 7? 

  • Reply 17 of 275
    The other question to ask is how many people downgraded back to IOS6 after seeing IOS7 and how many people tried to download IOS6 and could not?
  • Reply 18 of 275
    mjtomlinmjtomlin Posts: 1,910member
    Quote:

    Originally Posted by brlawyer View Post

     

     

    No need to elaborate, just google around. 


     

    Give me a break... you can "google around" and see just as many opposite view points.

     

    iTunes 11 can act and look like iTunes 10 did, so I don't understand the issue.

  • Reply 19 of 275
    Quote:

    Originally Posted by TheCajun View Post



    The other question to ask is how many people downgraded back to IOS6 after seeing IOS7 and how many people tried to download IOS6 and could not?

     

    In fact, the single MOST important gauge of how bad an upgrade is relates to how non-technical people react to it. My father, for instance, updated to iOS 7 by accident on his iPad mini (just saw a prompt and tapped ok) and now hates it...Safari navigation is more difficult, Mail doesn't work, Wi-Fi issues that my Mom's iPad 1 has not etc...

  • Reply 20 of 275
    rogifanrogifan Posts: 10,669member
    brlawyer wrote: »
    In fact, the single MOST important gauge of how bad an upgrade is relates to how non-technical people react to it. My father, for instance, updated to iOS 7 by accident on his iPad mini (just saw a prompt and tapped ok) and now hates it...Safari navigation is more difficult, Mail doesn't work, Wi-Fi issues that my Mom's iPad 1 has not etc...

    Funny, my 72 year old mother updated to it on her iPad mini and has no issues using it.
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