Greenpeace flies blimp over Silicon Valley to praise Apple, others for 'building a greener Internet'

Posted:
in General Discussion edited April 2014
While Greenpeace and Apple have had their clashes in the past, the environmental advocacy group took to the skies to instead praise Apple this week, championing the iPhone maker, along with Facebook and Google, for "building a greener Internet."




Apple's logo was displayed on Greenpeace's blimp, which flew over Silicon Valley on Thursday as part of a publicity stunt to encourage technology companies to adopt sustainable energy.

The other side of the blimp was used to call out four technology companies that Greenpeace feels are not going "green" with their cloud-based operations. The airborne vehicle displayed app logos for Amazon, Netflix, Twitter and Pinterest with the question "who's next to go green?"

The display comes a day after a report from the organization declared that Apple's data centers are the most environmentally friendly in the technology industry. Greenpeace also identified Apple as "the most innovative and most aggressive" company in Silicon Valley at finding ways to feed its data centers with renewable energy.

While Apple was given a score of "A" and ranked 100 percent in the group's "Clean Energy Index," Amazon and Twitter both earned failing grades. Google also earned an "A," but its servers still utilize some natural gas, coal and nuclear power, which gave the search giant just a 48 percent on the index.


Apple Maiden NC Data Center


Racks of Apple's iCloud servers in Maiden, NC


Greenpeace also praised Apple in February for reducing its use of conflict minerals in products like the iPhone. The group hailed Apple Chief Executive Tim Cook for increased transparency at the company under his watch.

The organization's endorsements of Apple are a change from years past, when Greenpeace singled the company out over environmental issues. In 2012, the group held protests in both Cupertino, Calif., and Cork, Ireland, accusing Apple of using coal-based power at its massive data center in Maiden, N.C. The company responded by pledging to rely on 100 percent renewable energy by the end of the year, and now lays claim to some of the greenest data centers on the planet.
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Comments

  • Reply 1 of 46
    artdentartdent Posts: 57member
    Wonder what the carbon footprint is of the Greenpeace blimp.
  • Reply 2 of 46
    maestro64maestro64 Posts: 4,562member
    what powered that blimp, Gas? how Green is that

    ^, okay you beat me to the punch...

    I would love to see greenpeace members on the naked and afraid and see how well they would do without modern conveniences
  • Reply 3 of 46
    nagrommenagromme Posts: 2,834member
    I'm 100% behind the same causes as Greenpeace, and will even begrudgingly admit the effectiveness--even necessity--of publicity stunts when trying to foster change that benefits us all. Obviously you HAVE to burn some carbon on the road to lower emissions.

    But even I know a giant gasbag when I see one.
  • Reply 4 of 46
    SpamSandwichSpamSandwich Posts: 31,089member
    "Well, that escalated quickly."
  • Reply 5 of 46
    solipsismxsolipsismx Posts: 19,566member
    I always say the best way for anyone overly concerned about their carbon footprint is to 1) not exist and 2) not-have children, and you might as well take out as many hippies as you can before kill yourself.
  • Reply 6 of 46
    gtrgtr Posts: 3,231member
    The biggest problem I've always had with Microsoft is their constant failure to be on blimps.
  • Reply 7 of 46
    cash907cash907 Posts: 893member

    So they celebrate conservationism by wasting massive amounts of helium (which is short supply at the moment) in a ridiculously expensive PR stunt. Awesome, GP, just awesome.

  • Reply 8 of 46
    bobschlobbobschlob Posts: 1,074member
    Quote:

    Originally Posted by ArtDent View Post



    Wonder what the carbon footprint is of the Greenpeace blimp.

    About the same as a moped:  http://www.rotaxservice.com/rotax_engines/rotax_582ULs.htm

  • Reply 9 of 46
    bobschlobbobschlob Posts: 1,074member
    Quote:

    Originally Posted by SolipsismX View Post



    I always say the best way for anyone overly concerned about their carbon footprint is to 1) not exist and 2) not-have children, and you might as well take out as many hippies as you can before kill yourself.

    What's a "hippie"?

  • Reply 10 of 46
    solipsismxsolipsismx Posts: 19,566member
  • Reply 11 of 46
    crowleycrowley Posts: 5,822member
    artdent wrote: »
    Wonder what the carbon footprint is of the Greenpeace blimp.
    Virtually nothing compared to the pressure it will put on Amazon, Netflix and Twitter to up their game.

    Greenpeace stand for effecting change, and they can't do that without expending some energy to get there. To expect otherwise would be ludicrous.
  • Reply 12 of 46
    crowleycrowley Posts: 5,822member
    solipsismx wrote: »
    I always say the best way for anyone overly concerned about their carbon footprint is to 1) not exist and 2) not-have children, and you might as well take out as many hippies as you can before kill yourself.
    Encouraging murder, seriously?

    If you had a serious point to make, they should at least be murdering big environmental offenders. But very few people in Greenpeace are as nasty-minded as you.
  • Reply 13 of 46
    solipsismxsolipsismx Posts: 19,566member
    crowley wrote: »
    Encouraging murder, seriously?

    If you had a serious point to make, they should at least be murdering big environmental offenders. But very few people in Greenpeace are as nasty-minded as you.

    You got me! I am encouraging others to murder each other then commit suicide¡

    But seriously, was a sarcmark really necessary to prevent you from believing I'm encouraging you to murder people? :rolleyes:
  • Reply 14 of 46
    e1618978e1618978 Posts: 6,074member
    Quote:

    Originally Posted by Crowley View Post



    Greenpeace stand for effecting change, and they can't do that without expending some energy to get there. To expect otherwise would be ludicrous.



    Greenpeace stands for BS - they were hassling Apple when Apple was much greener than anybody else a few years ago just because it was good publicity and could help them drum of donations.

  • Reply 15 of 46
    crowleycrowley Posts: 5,822member
    solipsismx wrote: »
    You got me! I am encouraging others to murder each other then commit suicide¡

    But seriously, was a sarcmark really necessary to prevent you from believing I'm encouraging you to murder people? :rolleyes:
    Tbh I have no idea what you were trying to do. It was a rubbish post whether taken literally or sarcastically, and in either case it was certainly mean spirited
  • Reply 16 of 46
    inklinginkling Posts: 731member
    In Apple's case, going green, Greenpeace style, has meant destroying all the green things that'd be growing instead of their acres of solar cells. At least Apple isn't into killing birds aka wind farms.
  • Reply 17 of 46
    konqerrorkonqerror Posts: 685member

    Unless the blimp is filled with hydrogen (Oh the humanity!), it's filled with a completely unrenewable gas that comes from oil wells that the Earth is running out of.

  • Reply 18 of 46
    crowleycrowley Posts: 5,822member
    e1618978 wrote: »

    Greenpeace stands for BS - they were hassling Apple when Apple was much greener than anybody else a few years ago just because it was good publicity and could help them drum of donations.
    And Apple were hassling Microsoft when Vista was having issues and they saw an opportunity to sell a few more Macs. Using opportunity to sell a message does not equate to BS, it equates to good messaging policy.
  • Reply 19 of 46
    rot'napplerot'napple Posts: 1,839member
    Quote:

    Originally Posted by Maestro64 View Post



    what powered that blimp, Gas? how Green is that



    ^, okay you beat me to the punch...



    I would love to see greenpeace members on the naked and afraid and see how well they would do without modern conveniences

     

     

    What powered the blimp?  

     

    I think it was Cow Flatuence?!?

     

    But more importantly, what was used to fill the blimp?

     

    Greenpeace Hot Air?

  • Reply 20 of 46
    solipsismxsolipsismx Posts: 19,566member
    crowley wrote: »
    Tbh I have no idea what you were trying to do. It was a rubbish post whether taken literally or sarcastically.

    You didn't know what I was saying but you made a decision on what I was saying anyway to be nasty to me? That doesn't sound reasonable to me.

    Now if you had inquired and made the above quoted statement about not liking it either literally or sarcastically I can accept that as a reasonable statement.
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