Apple launches $199 16GB iPod touch with rear camera in 6 colors, slashes prices on 32GB & 64GB mode

Posted:
in iPod + iTunes + AppleTV edited July 2014
Apple's entry-level 16-gigabyte iPod touch received an update on Thursday, dropping the price to $199 while adding a rear iSight camera and expanding its color options to six. Apple also slashed prices on the 32- and 64-gigabyte variants, now priced respectively at $249 and $299.




The update brings the 16-gigabyte iPod touch in line with its larger 32- and 64-gigabyte versions, which are all available in black, space grey, pink, yellow, blue, and (Product)RED. All three models are available from Apple's online store and are advertised to ship within 24 hours.

Previously, the 16-gigabyte iPod touch was priced at $229, it only came in a lighter silver color, and it lacked a rear camera. It also lacked support the iPod touch loop wrist strap. Customers will still have to buy the strap separately for $9 with the 16-gigabyte model, however.

Prior to Wednesday's refresh, the 32-gigabyte iPod touch was priced at $299, while the 64-gigabyte version reached $399.

Aside from the addition of the 5-megapixel rear camera to the 16-gigabyte variant, the specifications on the media players remains the same. All three include a 4-inch Retina display, a forward facing FaceTime HD camera, and are powered by Apple's A5 processor. They also run iOS 7 and ship with Apple's EarPods.




The iPod touch lineup last received an update in June of 2013 when the previous 16-gigabyte version lacking an iSight camera launched for $229 in one color. It took the place of the previous fourth-generation model, which had been priced at $199 but featured a slower A4 chip.

While the iPod once led Apple's comeback, its portable media players represent a shrinking portion of the company's massive business, now led by the iPhone and iPad. Still, as of the end of 2013, the iPod continued to lead an ever-shrinking market of portable media players, with the NPD Group pegging Apple's share at 72 percent.

In its quarterly earnings conference calls, Apple used to routinely note that the iPod touch accounted for more than half of all iPod sales, though it declined to break down specific share based on model. Last quarter, iPod sales dwindled to just 2.7 million units, a sum that didn't even garner a mention from the company as it discussed its financial results.

The iPod touch continues to be flanked by the display-less clip-on iPod shuffle, the multi-touch diminutive iPod nano, and the legacy hard-drive based iPod classic with iconic click wheel.
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Comments

  • Reply 1 of 116
    Have the iPods always been spaced with those price differences based on hard drive space? This could foreshadow the pricing scheme changes for the iPhone with 16 gig being $199, 32 gig being $249, and 64 gig being $299. That would make a lot of people happy that complain about the up charge for getting the higher hard drive variants.
  • Reply 2 of 116
    mazda 3smazda 3s Posts: 1,569member
    Quote:

    Originally Posted by alcstarheel View Post



    Have the iPods always been spaced with those price differences based on hard drive space? This could foreshadow the pricing scheme changes for the iPhone with 16 gig being $199, 32 gig being $249, and 64 gig being $299. That would make a lot of people happy that complain about the up charge for getting the higher hard drive variants.

     

    I would love to see a pricing spread like that for storage capacities on the iPhone. The way it is right now is absolutely ridiculous -- $100 to go from 16GB to 32GB? What is this, 2009?

  • Reply 3 of 116

    "Apple launches $199 16GB iPod touch with rear camera in 6 colors, slashes prices on 32GB & 64GB models"

     

    Wow! A rear camera in 6 colors!  I love it!  I hope they have "Rose" so we can take, well, rosy pictures of the world around us!

  • Reply 4 of 116
    adrayvenadrayven Posts: 460member
    Maybe this is a sign that bump in space will no longer go up $100 for double space on the iPhone as well??? now $50? ($199, $249, $300)

    Once can hope....
  • Reply 5 of 116
    Now this is deserving of a notification! :)
  • Reply 6 of 116
    Sweet!
  • Reply 7 of 116
    blackbookblackbook Posts: 1,361member
    I doubt this will have any effect on iPhone pricing.

    But this does likely mean that the iPod touch will not see a redesign this year. No 4.7 or 5.5 inch screen size upgrade.
  • Reply 8 of 116
    macxpressmacxpress Posts: 4,830member
    Clearing inventories....
  • Reply 9 of 116
    addicted44addicted44 Posts: 822member
    macxpress wrote: »
    Clearing inventories....

    The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

    This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.
  • Reply 10 of 116
    robertsmrobertsm Posts: 41member
    Since this has an A5 is it safe to say it won't be able to upgrade to ios8?
  • Reply 11 of 116
    trumptmantrumptman Posts: 16,454member
    Quote:

    Originally Posted by macxpress View Post



    Clearing inventories....

     

    More likely. Every kid I used to see had an iPod Touch now..... not so much.

  • Reply 12 of 116
    Now this is deserving of a notification! :)
    :D
    trumptman wrote: »
    More likely. Every kid I used to see had an iPod Touch now..... not so much.

    They all have iPhones now.
  • Reply 13 of 116
    solipsismxsolipsismx Posts: 19,566member
    I'm not really keen on this 5.5" iPhone rumour but it's two year since they've updated the HW and components in the iPods, save for a colour change last year, so I'm expecting them to be updated this year. I can see a 5.5" iPod Touch giving back some popularity to the platform and I hope that all devices in that size come with a digitizer as it's good size for mobile retail and commercial applications, like the Apple Store. I think the digitizer in the Galaxy Note is one area Samsung nailed it, and even though they included their own APIs it's not nearly as good or as complete as what Apple can do with that tech. Does iOS 8 comes with some new digitizer APIs? I had thought I read that.
  • Reply 14 of 116
    solipsismxsolipsismx Posts: 19,566member
    addicted44 wrote: »
    The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.

    This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.

    My guess this is cleaning out some supply and we will see the iPods updated this year.
  • Reply 15 of 116
    mjtomlinmjtomlin Posts: 1,833member
    Quote:
    Originally Posted by robertsm View Post



    Since this has an A5 is it safe to say it won't be able to upgrade to ios8?

     

    The iPhone 4s, iPad 2, and iPd mini all have the A5 as well, and they'll be upgradable to iOS 8 and so will the latest iPod touch models

  • Reply 16 of 116
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    My guess this is cleaning out some supply and we will see the iPods updated this year.
    That's my guess too. Hopefully this foreshadows changes in iPhone storage/pricing. Either starting at 32GB (for the same price as 16GB today) or only charging $50 for more storage instead of $100.
  • Reply 17 of 116
    robertsmrobertsm Posts: 41member
    Thanks mjtomlin. May have to get this for the little one since it will be able to use wi-fi calling with ios8.
  • Reply 18 of 116
    radarthekatradarthekat Posts: 3,032moderator
    trumptman wrote: »
    More likely. Every kid I used to see had an iPod Touch now..... not so much.

    Yeah, because now they all have iPhones. A friend just broke down and swapped out her 11 year old daughter's iPod Touch for an iPhone 5C. I think it's becoming more common in the developed world for younger and younger kids to be carrying their own phones, though I suspect there's going to be a cutoff around 10 or 11 years of age. Younger than that just seems a bit ridiculous.
  • Reply 19 of 116
    solipsismxsolipsismx Posts: 19,566member
    mjtomlin wrote: »
    The iPhone 4s and iPad 2 have the A5 as well, and they'll be upgradable to iOS 8 and so will the latest iPod touch models

    I was worried it might only have half the RAM but it looks like it's at 512MiB,too.

    rogifan wrote: »
    That's my guess too. Hopefully this foreshadows changes in iPhone storage/pricing. Either starting at 32GB (for the same price as 16GB today) or only charging $50 for more storage instead of $100.

    I'd like the entire line to get a capacity doubling for the current price point but if the rumours of the 5.5" only getting the 128GB option then I'd hope that we'll see a price in the starting price and price per tier just as we've seen across most of the Mac line in the past year.
  • Reply 20 of 116
    trumptmantrumptman Posts: 16,454member
    Quote:

    Originally Posted by alcstarheel View Post

     
    Quote:

    Originally Posted by fruitstandninja View Post



    Now this is deserving of a notification! image


    image
    Quote:

    Originally Posted by trumptman View Post



    More likely. Every kid I used to see had an iPod Touch now..... not so much.




    They all have iPhones now.

     

    My kids do and I wish their kids did as well but that is much less so than it used to be. I'm hoping the iPhone 6 will bring about a wave of upgrades from Mom's and Dad's like myself though and devices will be passed down.

     

    Quote:

    Originally Posted by robertsm View Post



    Since this has an A5 is it safe to say it won't be able to upgrade to ios8?

     

    These can get iOS8. iPhone 5 is getting iOS8.

     

    Quote:

    Originally Posted by SolipsismX View Post

     
    Quote:

    Originally Posted by addicted44 View Post



    The $199 model is a new model. It's 16GB with a camera, which wasn't the case with the old cheapest iPod Touch.



    This looks like getting the iPod Touch sales out of the way while Apple focuses on other stuff this fall.




    My guess this is cleaning out some supply and we will see the iPods updated this year.

     

     

    Good guess given Apple's prior history with the iPod line. Hopefully the Nano gets a software update and a price drop too.

     

    Quote:


     Apple unveiled the fourth generation iPod Touch on September 1, 2010. It includes a front-facing camera for FaceTime, the iPhone 4's Retina display without an IPS screen,[38] support for recording 720p video and 960 x 720 still photos via a back camera,[6] Apple's A4 chip, a built-in microphone, and a 3-axis gyroscope. On October 12, 2011, the iPod Touch fourth generation began shipping with iOS 5.0 preinstalled for PC-free activation. Also, an additional color option, white, was made available. On September 12, 2012, the 8 GB model was replaced with a new 16 GB size as the base model, the 32 GB model was reduced in price, and the 64 GB model was discontinued in favor of the fifth generation models.


     

    Apple should update the line before the school season. Clearly they will be using older components and should be able to get out the door before the big fall release of other products.

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