Apple's mysterious 2-story structure at site of Sept. 9 event drives frenzy even further

Posted:
in iPhone edited September 2014
Following Apple's announcement that it would move its September media event -- at which both the "iPhone 6" and "iWatch" are said to be unveiled -- from the company's typical event stage in San Francisco to much larger space in Cupertino, new photos show that they have also constructed a bespoke two-story building on the grounds likely dedicated to the event.




Photos depict a large, square, all-white building -- though its coloring could be merely the result of a screen put in place during construction -- just outside Cupertino's Flint Center. Security is "very tight" on the premises, according to The Loop's Jim Darlymple.

It is unclear exactly what the space will be used for, but it likely to be part of the "hands on" area where Apple traditionally allows journalists to fondle new products following their announcement. The Flint Center has a capacity of nearly 3,000 people, compared to just over 700 for the oft-used Yerba Buena Center, suggesting that Apple could be preparing for an extremely important launch.




Apple announced the event -- to be held at 10 a.m. Pacific, 1 p.m. Eastern -- earlier Thursday. The invitation bore an equally mysterious tagline: "Wish we could say more."

At least one model of the next-generation iPhone will likely be shown off, as well as Apple's entrant into the suddenly-smoldering wearable device market. AppleInsider will be on hand for the event and will bring live coverage from the Flint Center.

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Comments

  • Reply 1 of 131
    boeyc15boeyc15 Posts: 986member

    Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!

  • Reply 2 of 131
    dugbugdugbug Posts: 283member
    Quote:

    Originally Posted by boeyc15 View Post

     

    Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!




    nice

  • Reply 3 of 131
    Larry Page (A.K.A. Google) and Samsung can bend over now!
  • Reply 4 of 131
    Quote:

    Originally Posted by boeyc15 View Post

     

    Add to it Jim D tweet (https://twitter.com/jdalrymple/status/505047719463763968) and things are... Smoke'n!


     

    I'm really confused. Is that a Yep or a Nope?

  • Reply 5 of 131
    SpamSandwichSpamSandwich Posts: 31,131member
    Quote:
    Originally Posted by RalphMouth View Post

     

     

    I'm really confused. Is that a Yep or a Nope?


     

    He's gone beyond "yep" and "nope". "Holy shit" is a new one from him.

  • Reply 6 of 131
    apple ][apple ][ Posts: 8,657member

    This event is going to be HUGE!

     

    Apple themselves have built up the huge hype, with their previous statements, and they no doubt are going to be showing off a whole bunch of new devices and making some important announcements!

     

    This isn't just about some larger iPhone. That will only be a part of it.

  • Reply 7 of 131

    I'm guessing this is to showcase home automation and payments using iBeacons and various new software, compatible with existing devices and even better on ones they'll announce that day!

  • Reply 8 of 131
    adonissmuadonissmu Posts: 1,772member
    I hope so. Maybe I need to take some vacation days around the time these products are released and pitch a tent *looks down* oops too late.
  • Reply 9 of 131
    Hope it's more carplay announcements.
  • Reply 10 of 131
    tallest skiltallest skil Posts: 43,399member
    Originally Posted by AppleInsider View Post

    ...area where Apple traditionally allows journalists to fondle new products following their announcement.

     

    I approve of this. I also approve of future variations on the theme.

     

    “We got into bed with the new iPad...”

    “After motorboating the Broadwell MacBook Pro...”

    “We turned on the new iPhone’s vibrate function...”

    “We were standing behind the Mac Mini in a crowded Japanese commuter train...”

  • Reply 11 of 131
    apple ][apple ][ Posts: 8,657member

    And in related news, a mysterious structure has shown up outside of the location where Samsung will hold their next event.

     

    Upon further investigation, it has been revealed that it is merely a building that houses porta-potties, where members of the audience can quickly go and vomit after seeing Samsung's pathetic new offerings.

  • Reply 12 of 131
    Well, they have to make room for the 5.5" iPhone 6 somehow!
  • Reply 13 of 131
    solipsismxsolipsismx Posts: 19,566member
    Surely this [I]proves[/I] there will be a 5.5" iPhone¡
  • Reply 14 of 131
    tallest skiltallest skil Posts: 43,399member
    Originally Posted by Apple ][ View Post

    Upon further investigation, it has been revealed that it is merely a building that houses porta-potties, where members of the audience can quickly go and vomit after seeing Samsung's pathetic new offerings.

     

    Free salt to anyone who makes use of the facilities.

  • Reply 15 of 131
    cpsrocpsro Posts: 2,461member

    Such copycats at Apple! ;-)

    http://en.wikipedia.org/wiki/Google_barges

  • Reply 16 of 131
    solipsismxsolipsismx Posts: 19,566member
    So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?
  • Reply 17 of 131
    Buzzzzzzzz Galore!
  • Reply 18 of 131
    rogifanrogifan Posts: 10,669member
    solipsismx wrote: »
    So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?
    It's for Apple to show off the best pipeline 25 years. ;-)
  • Reply 19 of 131
    tallest skiltallest skil Posts: 43,399member
    Originally Posted by SolipsismX View Post

    So what could that building be? Simply because there is no room outside the auditorium for 2,300 people to look at the devices? Could it be a demo home for HomeKit-compatible equipment? Something else?



    That’s an idea: it’s a full-scale mockup of a house with Apple’s wise home tech integrated into everything–lights, appliances, television, etc.

  • Reply 20 of 131
    welshdogwelshdog Posts: 1,684member

    I believe this structure to the Compassionate Enema Pavilion, there to serve the needs of Fandroids and Samsung-biased press members who will become spontaneously "blocked" upon seeing what Apple introduces.

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