John Gruber at Daring Fireball… funny enough… agrees with me and has a very good write up (not for TL;DR types) as to why. Below relevant quotes:
* Apple Watch Sport (aluminum/glass): $349 (not a guess)
* Apple Watch (stainless steel/sapphire): $999
* Apple Watch Edition (18-karat gold/sapphire): $4,999
When the prices of the steel and (especially) gold Apple Watches are announced, I expect the tech press to have the biggest collective shit-fit in the history of Apple-versus-the-standard-tech-industry shit-fits. The utilitarian mindset that asks “Why would anyone waste money on a gold watch?” isn’t going to be able to come to grips with what Apple is doing here. They’re going to say that Jony Ive and Tim Cook have lost their minds. They’re going to wear out their keyboards typing “This never would have happened if Steve Jobs were alive.” They’re going to predict utter and humiliating failure. In short, they’re going to mistake Apple for Vertu.
And then people will line up around the block at Apple Stores around the world to buy them. I think Apple Watch prices are going to be shockingly high — gasp-inducingly, get-me-to-the-fainting-couch high — from the perspective of the tech industry. But at the same time, there is room for them to be disruptively low from the perspective of the traditional watch and jewelry world. There’s a massive pricing umbrella in the luxury watch world, and Apple is aiming to take advantage of it.
This is exactly why I said that the Apple Watch should have a target on its face.
By the way... how do you like your Yorkshire Pudding...
This is exactly why I said that the Apple Watch should have a target on its face.
I must admit I typed my prediction spontaneously, but only due to a gut reaction after doing some quick math in my head, that Gruber so well writes about.
Although, my algorithm weighs heavily on how big are Apple's collective "gonads"... with or without Steve Jobs' bowling variety to contribute to the score
Yeah. 5000,- big K-strikes seemed about right to me.
Adding your signature to the question... it doesn't look like I got to try any. You nabbed it all!
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
Round and slim. I find the little round watch face in a rectangle naff. I know, you can change the face, but even then, the rectangle screen is just too big.
I also fundamentally don't like the idea of having a black lcd screen on my wrist. A hybrid is much more appealing to me. The kairos watch I love.
In the interests of cutting you some slack, I like your alternative presentation proposition.
The mantra today is that because it's fashion, Apple must offer an overwhelming variety of watches. I disagree. Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I like your selection of photos. I think, however, that they are quite masculine. I think a lot of women would be put off by all the metal and black. Women tend to like colour.
I would have liked a design based on the wristband as shown in the mockup by Hamilton.... Also I hate the concept of needing to carry both apple watch and iphone to measure my number of steps and route
Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I do NOT like Apple's usual "one size fits all" approach and feel very encouraged by the decision to offer watch buyers a variety of choices.
I won't presume to speak for anyone else, but I am not overwhelmed by having a broader selection of models. I find it very easy to dismiss that which does not interest or appeal to me and zero in on what I like. By having more choices, the chance of there BEING something I like is greatly improved.
Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I do NOT like Apple's usual "one size fits all" approach and feel very encouraged by the decision to offer watch buyers a variety of choices.
I won't presume to speak for anyone else, but I am not overwhelmed by having a broader selection of models. I find it very easy to dismiss that which does not interest or appeal to me and zero in on what I like. By having more choices, the chance of there BEING something I like is greatly improved.
In the interests of cutting you some slack, I like your alternative presentation proposition.
The mantra today is that because it's fashion, Apple must offer an overwhelming variety of watches. I disagree. Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I like your selection of photos. I think, however, that they are quite masculine. I think a lot of women would be put off by all the metal and black. Women tend to like colour.
I think everyone will be put off by the clunky size of this thing, and the fact it still takes two hands to operate. I predict it will loose favor dramatically, each time it has to be removed to recharge.
The fashion trend is for a wide variety of watch colors and styles to match one's mood, outfits, or favorite icons. One watch can't do that and one that costs as much as they are suggestion, will become something else you have to guard from theft or loss.
This is what happens when Marketing people don't live in the real world.
Sony just announced a $2 BILLION loss, primarily for failures of their own smartphone.
Its not just timing, it's old school thinking. Digital watches ran their course in the 80s.
Inexpensive, disposable watches are the current trend. They cost $7-20 and last about a year. (SamMoon's)
After that, they usually aren't worth the price of a new watch battery.
In the interests of cutting you some slack, I like your alternative presentation proposition.
The mantra today is that because it's fashion, Apple must offer an overwhelming variety of watches. I disagree. Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I like your selection of photos. I think, however, that they are quite masculine. I think a lot of women would be put off by all the metal and black. Women tend to like colour.
I think everyone will be put off by the clunky size of this thing, and the fact it still takes two hands to operate. I predict it will loose favor dramatically, each time it has to be removed to recharge.
The fashion trend is for a wide variety of watch colors and styles to match one's mood, outfits, or favorite icons. One watch can't do that and one that costs as much as they are suggestion, will become something else you have to guard from theft or loss.
This is what happens when Marketing people don't live in the real world.
Sony just announced a $2 BILLION loss, primarily for failures of their own smartphone.
Its not just timing, it's old school thinking. Digital watches ran their course in the 80s.
Inexpensive, disposable watches are the current trend. They cost $7-20 and last about a year. (SamMoon's)
After that, they usually aren't worth the price of a new watch battery.
This was a silly side show.
Good post. I agree strongly with everything you say.
The fashion trend is for a wide variety of watch colors and styles to match one's mood, outfits, or favorite icons. One watch can't do that and one that costs as much as they are suggestion, will become something else you have to guard from theft or loss.
$350? That's not all that expensive for a watch. If you think it is expensive then it's not for you.
The stainless and gold ones will be more.
The changeable watch face and bands allows for changes of mood and color matching.
I think everyone will be put off by the clunky size of this thing, and the fact it still takes two hands to operate.
Assuming that you're counting wearing the watch as using one hand, how exactly are you supposed to make a watch that doesn't require two hands to operate with any degree of complexity?
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
I think the proposition, albeit a nice idea, is missing the overall message Apple was making in their presentation. The whole message was that Apple is introducing a product that is "the most personal" product they have ever made. It was meant to show off how personalized you can make it, not only in the UI but in the actual style of the device (bands, faces, etc.). That was the marketing play. Whether or not that was successful will be up to the customers and future market share.
Personally, I think the "one more thing" could have been further accented by following some of SJ's famous marketing. I always felt like Jobs presented new products as if he were trying to demonstrate it to his grandmother. This is definitely not a SJ-inspired device.
I think they know the UI is a bit too much (there are currently 3 different ways to interact with the device). It much too complicated to operate. The digital crown is nice idea but it really doesn't do too much. scroll and zoom and "select". The touch display was panned by Cook for being too small to productively used, but then you still can swipe, tap, and "force tap" the screen. Kind of a mixed message. Then there is the mysterious contacts button.
Ultimately, I think even Apple hasn't figured out all this device can do or should do. I think not only was this unveil was meant to prevent leaks from happening prematurely, but, also perhaps to "feel out the crowd". Figure out what the public's impressions are and make some minor revisions to the design in response. I honestly don't think even Apple knows what this device *should* be. it's quite obvious from the lack of explaining what they think this product is for.
Not once did i get an impression of what current product/problem the ?WATCH is actually supposed to solve? They never once stated why we need a watch? Or why this product will make our lives better. Cook said they make "great products...that enrich people's lives". He said that, but the device never once (IMO) showed how it will enrich my life. Gone are the days for Apple to tell us what's wrong with a current product and then give us something we didn't even know we wanted. I still don't think i want this. It's pretty but i'm unconvinced.
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
I think the proposition, albeit a nice idea, is missing the overall message Apple was making in their presentation. The whole message was that Apple is introducing a product that is "the most personal" product they have ever made. It was meant to show off how personalized you can make it, not only in the UI but in the actual style of the device (bands, faces, etc.). That was the marketing play. Whether or not that was successful will be up to the customers and future market share.
Personally, I think the "one more thing" could have been further accented by following some of SJ's famous marketing. I always felt like Jobs presented new products as if he were trying to demonstrate it to his grandmother. This is definitely not a SJ-inspired device.
I think they know the UI is a bit too much (there are currently 3 different ways to interact with the device). It much too complicated to operate. The digital crown is nice idea but it really doesn't do too much. scroll and zoom and "select". The touch display was panned by Cook for being too small to productively used, but then you still can swipe, tap, and "force tap" the screen. Kind of a mixed message. Then there is the mysterious contacts button.
Ultimately, I think even Apple hasn't figured out all this device can do or should do. I think not only was this unveil was meant to prevent leaks from happening prematurely, but, also perhaps to "feel out the crowd". Figure out what the public's impressions are and make some minor revisions to the design in response. I honestly don't think even Apple knows what this device *should* be. it's quite obvious from the lack of explaining what they think this product is for.
Not once did i get an impression of what current product/problem the ?WATCH is actually supposed to solve? They never once stated why we need a watch? Or why this product will make our lives better. Cook said they make "great products...that enrich people's lives". He said that, but the device never once (IMO) showed how it will enrich my life. Gone are the days for Apple to tell us what's wrong with a current product and then give us something we didn't even know we wanted. I still don't think i want this. It's pretty but i'm unconvinced.
Comments
@Tallest Skil - @Suddenly Newton - @island hermit and the Etcetera Gang
Just a small "on topic" aside to Page 3 Girls, Right To Breasts Movement and international food dishes with and without toads....
I had a feeling I should've stuck to my price predictions on the Apple Watch.
John Gruber at Daring Fireball… funny enough… agrees with me and has a very good write up (not for TL;DR types) as to why. Below relevant quotes:
* Apple Watch Sport (aluminum/glass): $349 (not a guess)
* Apple Watch (stainless steel/sapphire): $999
* Apple Watch Edition (18-karat gold/sapphire): $4,999
When the prices of the steel and (especially) gold Apple Watches are announced, I expect the tech press to have the biggest collective shit-fit in the history of Apple-versus-the-standard-tech-industry shit-fits. The utilitarian mindset that asks “Why would anyone waste money on a gold watch?” isn’t going to be able to come to grips with what Apple is doing here. They’re going to say that Jony Ive and Tim Cook have lost their minds. They’re going to wear out their keyboards typing “This never would have happened if Steve Jobs were alive.” They’re going to predict utter and humiliating failure. In short, they’re going to mistake Apple for Vertu.
And then people will line up around the block at Apple Stores around the world to buy them. I think Apple Watch prices are going to be shockingly high — gasp-inducingly, get-me-to-the-fainting-couch high — from the perspective of the tech industry. But at the same time, there is room for them to be disruptively low from the perspective of the traditional watch and jewelry world. There’s a massive pricing umbrella in the luxury watch world, and Apple is aiming to take advantage of it.
This is exactly why I said that the Apple Watch should have a target on its face.
By the way... how do you like your Yorkshire Pudding...
Although, my algorithm weighs heavily on how big are Apple's collective "gonads"... with or without Steve Jobs' bowling variety to contribute to the score
Yeah. 5000,- big K-strikes seemed about right to me.
Adding your signature to the question... it doesn't look like I got to try any. You nabbed it all!
Its soo ugly
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
Nope. Still ugly.
Nope. Still ugly.
What were you expecting or hoping for?
Round and slim. I find the little round watch face in a rectangle naff. I know, you can change the face, but even then, the rectangle screen is just too big.
I also fundamentally don't like the idea of having a black lcd screen on my wrist. A hybrid is much more appealing to me. The kairos watch I love.
In the interests of cutting you some slack, I like your alternative presentation proposition.
The mantra today is that because it's fashion, Apple must offer an overwhelming variety of watches. I disagree. Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I like your selection of photos. I think, however, that they are quite masculine. I think a lot of women would be put off by all the metal and black. Women tend to like colour.
Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I do NOT like Apple's usual "one size fits all" approach and feel very encouraged by the decision to offer watch buyers a variety of choices.
I won't presume to speak for anyone else, but I am not overwhelmed by having a broader selection of models. I find it very easy to dismiss that which does not interest or appeal to me and zero in on what I like. By having more choices, the chance of there BEING something I like is greatly improved.
Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I do NOT like Apple's usual "one size fits all" approach and feel very encouraged by the decision to offer watch buyers a variety of choices.
I won't presume to speak for anyone else, but I am not overwhelmed by having a broader selection of models. I find it very easy to dismiss that which does not interest or appeal to me and zero in on what I like. By having more choices, the chance of there BEING something I like is greatly improved.
You want a headless Mac; got it. ????
What was the iPod Nano, if not a watch ?
(Saturday September 20, 2014)
It was slimmer, too!
The iWatch is way UGLY, clunky, and obsolete ! (kind a like me)
Apple Watch, not iWatch.
Big deal so he said it wrong. It is still a joke! A clumsy ugly watch to wear.
In the interests of cutting you some slack, I like your alternative presentation proposition.
The mantra today is that because it's fashion, Apple must offer an overwhelming variety of watches. I disagree. Apple are known for offering a small selection; we like it, because too much choice is overwhelming.
I like your selection of photos. I think, however, that they are quite masculine. I think a lot of women would be put off by all the metal and black. Women tend to like colour.
I think everyone will be put off by the clunky size of this thing, and the fact it still takes two hands to operate. I predict it will loose favor dramatically, each time it has to be removed to recharge.
The fashion trend is for a wide variety of watch colors and styles to match one's mood, outfits, or favorite icons. One watch can't do that and one that costs as much as they are suggestion, will become something else you have to guard from theft or loss.
This is what happens when Marketing people don't live in the real world.
Sony just announced a $2 BILLION loss, primarily for failures of their own smartphone.
Its not just timing, it's old school thinking. Digital watches ran their course in the 80s.
Inexpensive, disposable watches are the current trend. They cost $7-20 and last about a year. (SamMoon's)
After that, they usually aren't worth the price of a new watch battery.
This was a silly side show.
Good post. I agree strongly with everything you say.
The fashion trend is for a wide variety of watch colors and styles to match one's mood, outfits, or favorite icons. One watch can't do that and one that costs as much as they are suggestion, will become something else you have to guard from theft or loss.
$350? That's not all that expensive for a watch. If you think it is expensive then it's not for you.
The stainless and gold ones will be more.
The changeable watch face and bands allows for changes of mood and color matching.
I think everyone will be put off by the clunky size of this thing, and the fact it still takes two hands to operate.
Assuming that you're counting wearing the watch as using one hand, how exactly are you supposed to make a watch that doesn't require two hands to operate with any degree of complexity?
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
I think the proposition, albeit a nice idea, is missing the overall message Apple was making in their presentation. The whole message was that Apple is introducing a product that is "the most personal" product they have ever made. It was meant to show off how personalized you can make it, not only in the UI but in the actual style of the device (bands, faces, etc.). That was the marketing play. Whether or not that was successful will be up to the customers and future market share.
Personally, I think the "one more thing" could have been further accented by following some of SJ's famous marketing. I always felt like Jobs presented new products as if he were trying to demonstrate it to his grandmother. This is definitely not a SJ-inspired device.
I think they know the UI is a bit too much (there are currently 3 different ways to interact with the device). It much too complicated to operate. The digital crown is nice idea but it really doesn't do too much. scroll and zoom and "select". The touch display was panned by Cook for being too small to productively used, but then you still can swipe, tap, and "force tap" the screen. Kind of a mixed message. Then there is the mysterious contacts button.
Ultimately, I think even Apple hasn't figured out all this device can do or should do. I think not only was this unveil was meant to prevent leaks from happening prematurely, but, also perhaps to "feel out the crowd". Figure out what the public's impressions are and make some minor revisions to the design in response. I honestly don't think even Apple knows what this device *should* be. it's quite obvious from the lack of explaining what they think this product is for.
Not once did i get an impression of what current product/problem the ?WATCH is actually supposed to solve? They never once stated why we need a watch? Or why this product will make our lives better. Cook said they make "great products...that enrich people's lives". He said that, but the device never once (IMO) showed how it will enrich my life. Gone are the days for Apple to tell us what's wrong with a current product and then give us something we didn't even know we wanted. I still don't think i want this. It's pretty but i'm unconvinced.
C'mon, for a smart watch it's really not bad looking, especially when you consider what the fit and finish will be like in person. I think Apple, in an effort to appeal to as wide an audience as possible, ended up overwhelming everyone with too many styles and options during their presentation. Here's what they should have shown. Tell me this doesn't look nice, and in line with the rest of their product line...
I think the proposition, albeit a nice idea, is missing the overall message Apple was making in their presentation. The whole message was that Apple is introducing a product that is "the most personal" product they have ever made. It was meant to show off how personalized you can make it, not only in the UI but in the actual style of the device (bands, faces, etc.). That was the marketing play. Whether or not that was successful will be up to the customers and future market share.
Personally, I think the "one more thing" could have been further accented by following some of SJ's famous marketing. I always felt like Jobs presented new products as if he were trying to demonstrate it to his grandmother. This is definitely not a SJ-inspired device.
I think they know the UI is a bit too much (there are currently 3 different ways to interact with the device). It much too complicated to operate. The digital crown is nice idea but it really doesn't do too much. scroll and zoom and "select". The touch display was panned by Cook for being too small to productively used, but then you still can swipe, tap, and "force tap" the screen. Kind of a mixed message. Then there is the mysterious contacts button.
Ultimately, I think even Apple hasn't figured out all this device can do or should do. I think not only was this unveil was meant to prevent leaks from happening prematurely, but, also perhaps to "feel out the crowd". Figure out what the public's impressions are and make some minor revisions to the design in response. I honestly don't think even Apple knows what this device *should* be. it's quite obvious from the lack of explaining what they think this product is for.
Not once did i get an impression of what current product/problem the ?WATCH is actually supposed to solve? They never once stated why we need a watch? Or why this product will make our lives better. Cook said they make "great products...that enrich people's lives". He said that, but the device never once (IMO) showed how it will enrich my life. Gone are the days for Apple to tell us what's wrong with a current product and then give us something we didn't even know we wanted. I still don't think i want this. It's pretty but i'm unconvinced.
My thoughts, too.