iPhone 6 and iPhone 6 plus Launch Details EXPOSED!
Apple’s big week starts with the arrival of iPhone 6 and 6 Plus inventory “as early as Wednesday, September 17th.” Retail inventory specialists (Back of House) have been instructed to “hold back 4% of overall inventory by SKU (minimum 1 device/SKU) for DOA holdbacks.” This ensures that customers will not be let down if their new iPhone has an issue right out of the box. Devices that were preordered for in-store pickup will be set aside so they are not accidentally sold to walk-in customers.
Around 5 am, Apple specialists are directed to begin interacting with the line by sharing their excitement for iPhone 6/6 Plus and answering any questions. At this time, the line will be split based on order type: one for walk-in customers and one for Personal Pickup (PPU).
Next, walk-in customers will start getting their Reservation Pass placeholders. This new digital queue system will replace the physical product reservation cards that Apple used during previous product launches. Reservation Pass will be sent to customers’ phones via SMS or email and can be stored in PassBook. Apple will issue the old physical cards to customers who do not have access to text or email while in line. As always, Apple will also be handing out refreshments (most likely coffee and water) throughout the morning. The Genius Bar will not be open for service appointments until “the majority of inventory is out of stock.”
Courtesy of 9 to 5 Mac
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Reservation Pass will be sent to customers’ phones via SMS or email and can be stored in PassBook.
... What if we don’t have...
... What if we don’t have...
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... the ability to wait in line at 5AM Friday.