Apple's iOS devices accounted for 78% of record setting Cyber Monday mobile sales

Posted:
in iPad edited December 2014
Revenues from online shopping on "Cyber Monday" surged 15.4 percent higher than last year, setting a new all time peak in U.S. ecommerce, with online mobile sales overwhelmingly driven by customers wielding Apple devices.

Custora iOS vs Android


Analytics firm Custora reported record setting online sales volumes spanning the holiday weekend from Thanksgiving to Black Friday through Cyber Monday, with orders and revenues both up by more than 15 percent over last year.

Mobile phones and tablets accounted for 21.9 percent of online orders on Monday, a major increase over last year's 15.9 percent mobile proportion. On Black Friday, the firm said the mobile devices made up an even greater 30.3 percent of orders.

"The vast majority of mobile shopping happened on Apple devices over the weekend - 78%," the firm noted, "while only 21.6% happened on Android devices."

Those numbers are in line with the non-holiday figures Custora reported this summer, which similarly outlined that 78 percent of all mobile orders came from Apple's iOS, while 22 percent had come from Android products.

Holiday sales driven by spam more than Google paid search or social networks

Cyber Monday sales were driven by spam email marketing, which overtook Google search ads and organic search, the firm reported. "The vast majority of mobile shopping happened on Apple devices over the weekend - 78%" - Custora

Email spam drove 27.3 percent of Black Friday sales and 23.9 percent of orders on Monday, compared to less than 19 percent of sales following Google's paid search results or originating from unpaid "organic" Google search results.

Social media, including Facebook, Twitter, Instagram and Pinterest, "was not a meaningful channel during the holiday weekend" for driving online orders Custora reported, collectively accounting for less than 2 percent of online orders over the important shopping weekend.

Mobile buyers' overwhelming preference of iOS holds steady in 2014

Custora iPhone online sales market share


In July, Custora detailed that Apple's share of online orders originating from smartphones has only increased since Samsung's 2012 introduction of the Galaxy S3 (above), and that the rest of the smartphone market, including the rest of Google's Android and Microsoft's Windows Phone platforms, has seen its collective share of phone orders fall to below 16 percent.

Custora iPad online sales market share


In tablets, Apple's iPad maintained an even larger lead (above). Samsung tablets represented just 12 percent of orders, while Amazon Kindle Fire tablets represented just over 4 percent, a notable figure given that company's strategic focus that almost exclusively targets online sales.

Google's tablets get a lot of media attention, but their users only placed just over 1 percent of online orders, while tablets from everyone else (including Microsoft's Surface) amounted to less than 3 percent.
«13

Comments

  • Reply 1 of 51

    I saw a local news reporter pull three kids aside to ask them what they wanted for Black Friday, completely unscripted, and they ALL said "iPod". LOL!

  • Reply 2 of 51
    boredumbboredumb Posts: 1,408member
    Quote:

    Originally Posted by SpamSandwich View Post

     

    I saw a local news reporter pull three kids aside to ask them what they wanted for Black Friday, completely unscripted, and they ALL said "iPod". LOL!


    What year was this???

  • Reply 3 of 51
    Quote:
    Originally Posted by boredumb View Post

     

    What year was this???




    This past Friday! Apple still sells iPods, you know. And they're great for kids to play games.

  • Reply 4 of 51
    apple ][apple ][ Posts: 8,360member

    This is hardly surprising. The whole myth of Android's alleged activation numbers isn't worth a whole lot. What are all of those billions of people doing with their devices? They're certainly not shopping online too much, like normal people and Apple users do.

     

    Does it surprise anybody that people buying tablets, with some of them even being in the sub 100 dollar range (complete garbage devices), are not buying too much online? They are obviously flat broke. Who else in their right minds would ever buy those junk devices?

     

    But enough about damn Android devices and the ridiculous Fandroids who use them! Back to Apple!

     

    It's pretty obvious to see that Apple is going to have a great holiday season. There have been a ton of sales for all kinds of Apple devices, and they must have sold a crap load in just the past week. An iPad Mini 2 for $225? Crazy cheap! And I don't think that Apple is going to do any worse going into the Christmas/New Year's season. Apple devices remain on top.

  • Reply 5 of 51
    Quote:
    Originally Posted by Apple ][ View Post

     

    This is hardly surprising. The whole myth of Android's alleged activation numbers isn't worth a whole lot. What are all of those billions of people doing with their devices? They're certainly not shopping online too much, like normal people and Apple users do.

     

    Does it surprise anybody that people buying tablets, with some of them even being in the sub 100 dollar range (complete garbage devices), are not buying too much online? They are obviously flat broke. Who else in their right minds would ever buy those junk devices?

     

    But enough about damn Android devices and the ridiculous Fandroids who use them! Back to Apple!

     

    It's pretty obvious to see that Apple is going to have a great holiday season. There have been a ton of sales for all kinds of Apple devices, and they must have sold a crap load in just the past week. An iPad Mini 2 for $225? Crazy cheap! And I don't think that Apple is going to do any worse going into the Christmas/New Year's season. Apple devices remain on top.




    They're using them to install and run stolen apps and get viruses.

  • Reply 6 of 51
    lkrupplkrupp Posts: 6,530member

    I’d really like a reasoned, logical explanation why people apparently use their Android devices for not much more than making a phone call and a little texting. Why does iOS trounce Android in usage metrics like web access, online shopping, photography, and the rest. It doesn’t really make any sense unless the vast majority of Android devices are the cheapest low end crap running an outdated version of Android.

  • Reply 7 of 51
    So 78.4% of Android devices are sitting in a drawer with a discharged battery.
  • Reply 8 of 51

    Heh heh. There was a time, long ago, when the saying went "What's good for General Motors is good for our country."

     

    I think we can substitute the company's name now.

  • Reply 9 of 51
    apple ][apple ][ Posts: 8,360member
    Quote:
    Originally Posted by SpamSandwich View Post

     



    They're using them to install and run stolen apps and get viruses.


     

    Resorting to mobile app piracy has got be the lowest of the low. 


     


    How cheap and how much of a lowlife does somebody have to be to resort to ripping off 99 cent apps? <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
  • Reply 10 of 51
    apple ][apple ][ Posts: 8,360member
    Quote:

    Originally Posted by lkrupp View Post

     

    I’d really like a reasoned, logical explanation why people apparently use their Android devices for not much more than making a phone call and a little texting. Why does iOS trounce Android in usage metrics like web access, online shopping, photography, and the rest. It doesn’t really make any sense unless the vast majority of Android devices are the cheapest low end crap running an outdated version of Android.




    It's been like this for years and years already. Every chart and statistic that comes along all tell the same story.

  • Reply 11 of 51
    gtrgtr Posts: 3,231member
    Quote:
    Originally Posted by Apple ][ View Post

     

    This is hardly surprising. The whole myth of Android's alleged activation numbers isn't worth a whole lot.


     

    Don't forget this year to give to the poor...sorry...I meant, Android users.

  • Reply 12 of 51
    muppetrymuppetry Posts: 3,328member
    lkrupp wrote: »
    I’d really like a reasoned, logical explanation why people apparently use their Android devices for not much more than making a phone call and a little texting. Why does iOS trounce Android in usage metrics like web access, online shopping, photography, and the rest. It doesn’t really make any sense unless the vast majority of Android devices are the cheapest low end crap running an outdated version of Android.

    I think you just answered your own question.
  • Reply 13 of 51
    apple ][apple ][ Posts: 8,360member
    Quote:

    Originally Posted by GTR View Post

     

     

    Don't forget this year to give to the poor...sorry...I meant, Android users.




    Imagine some of the poor and unfortunate children this year around the holidays, when their highest wish is maybe to get an iPad, and they open up their presents and they see some no name Android tablet inside. There will no doubt be a few tears shed around various Christmas trees this year for sure.

     

    Some of these children will suffer mental anguish and some of them will no doubt grow up to be professional Android trolls with psychological problems, spending their time trolling Apple forums.

  • Reply 14 of 51
    calicali Posts: 3,495member
    Quote:
    Originally Posted by Apple ][ View Post
    Resorting to mobile app piracy has got be the lowest of the low. 


     


    How cheap and how much of a lowlife does somebody have to be to resort to ripping off 99 cent apps? <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />


     

    The same lowlives who steal 99 cent music.

  • Reply 15 of 51
    iOS 77% + Android 23%. I'm not good at math, so what does that leave Windows Phone with?
  • Reply 16 of 51
    dasanman69dasanman69 Posts: 12,969member
    lkrupp wrote: »
    I’d really like a reasoned, logical explanation why people apparently use their Android devices for not much more than making a phone call and a little texting. Why does iOS trounce Android in usage metrics like web access, online shopping, photography, and the rest. It doesn’t really make any sense unless the vast majority of Android devices are the cheapest low end crap running an outdated version of Android.

    Could be that they actually like walking into a store, and conversing with the person next to them instead of spending every waking minute looking at their device.
  • Reply 17 of 51
    dugbugdugbug Posts: 283member
    Most of that traffic was me refreshing best buy website trying to get the xbox with call of duty gift.
  • Reply 18 of 51
    apple ][apple ][ Posts: 8,360member
    Quote:

    Originally Posted by dasanman69 View Post





    Could be that they actually like walking into a store, and conversing with the person next to them instead of spending every waking minute looking at their device.



    Are you trying to be funny or something?

     

    I've heard a lot of lame and ridiculous excuses before, with somebody attempting to explain why Android devices always have a piss poor showing on all real world usage stats, but the one that you just presented is one of the lamest and sorriest excuses that I've ever heard.<img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

     

    I bet you that the majority of people that I saw on the news recently beating the crap out of each other, trying to get some cheap TV during some Black Friday sale were Android users.

  • Reply 19 of 51
    dasanman69dasanman69 Posts: 12,969member
    apple ][ wrote: »

    Are you trying to be funny or something?

    I've heard a lot of lame and ridiculous excuses before, with somebody attempting to explain why Android devices always have a piss poor showing on all real world usage stats, but the one that you just presented is one of the lamest and sorriest excuses that I've ever heard.:lol:

    I bet you that the majority of people that I saw on the news recently beating the crap out of each other, trying to get some cheap TV during some Black Friday sale were Android users.

    Lame and sorry are people that spend all day on their device.
  • Reply 20 of 51
    jungmarkjungmark Posts: 6,591member
    iOS 77% + Android 23%. I'm not good at math, so what does that leave Windows Phone with?

    A rounding error.


    Still how can anyone use ios without a detachable keyboard or stylus?! /s
Sign In or Register to comment.