IBM & Apple reveal first iOS apps in enterprise partnership, including travel, telecom, retail & gov

Posted:
in iPad edited December 2014
Apple and IBM on Wednesday unveiled a wide range of "MobileFirst" applications targeted toward businesses, representing the first results of the enterprise-focused partnership between both companies.




IBM MobileFirst for iOS solutions are now available to enterprise customers in banking, retail, insurance, financial services, and telecommunications for governments and airlines. The products are the result of what IBM and Apple are calling an "unprecedented collaboration" between the two tech titans.

In addition, IBM has announced that clients for its MobileFirst for iOS solutions include Citi, Air Canada, Sprint, and Banorte.

"What we're delivering aims directly at the new quest of business--smart technologies that unlock new value at the intersection of big data and individual engagement," said Bridget van Kralingen, senior vice president, IBM Global Business Services. "Our collaboration combines IBM's industry expertise and unmatched position in enterprise computing, with Apple's legendary user experience and excellence in product design to lift the performance of a new generation of business professionals."




IBM's apps are built exclusively for iPhone and iPad, and are delivered in a secure environment, embedded with analytics and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services, IBM and Apple said.

"This is a big step for iPhone and iPad in the enterprise, and we can't wait to see the exciting new ways organizations will put iOS devices to work," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "The business world has gone mobile, and Apple and IBM are bringing together the world's best technology with the smartest data and analytics to help businesses redefine how work gets done."




The first IBM MobileFirst for iOS applications include:
  • Plan Flight (Travel and Transportation) addresses the major expense of all airlines--fuel--permitting pilots to view flight schedules, flight plans, and crew manifests ahead of time, report issues in-flight to ground crews, and make more informed decisions about discretionary fuel.
  • Passenger+ (Travel and Transportation) empowers flight crews to offer an unmatched level of personalized services to passengers in-flight--including special offers, re-booking, and baggage information.
    Advise & Grow (Banking and Financial Markets) puts bankers on premise with their small business clients, with secure authorization to access client profiles and competitive analyses, gather analytics-driven insights to make personalized recommendations, and complete secure transactions.
  • Trusted Advice (Banking and Financial Markets) allows advisors to access and manage client portfolios, gain insight from powerful predictive analytics--in the client's kitchen or at the local coffee shop, rather than the advisor's office--with full ability to test recommendations with sophisticated modeling tools all the way to complete, secure transactions.
  • Retention (Insurance) empowers agents with access to customers' profiles and history, including an analytics-driven retention risk score as well as smart alerts, reminders, and recommendations on next best steps and facilitation of key transactions like collection of e-signatures and premiums.
  • Case Advice (Government) addresses the issue of workload and support among caseworkers who are making critical decisions, one family or situation at a time, on the go. The solution adjusts case priorities based on real-time analytics-driven insights, and assesses risk based on predictive analysis.
  • Incident Aware (Government) converts an iPhone into a vital crime prevention asset, presenting law enforcement officers with real-time access to maps and video-feeds of incident locations; information about victim status, escalation risk, and crime history; and improved ability to call for back-up and supporting services.
  • Sales Assist (Retail) enables associates to connect with customer profiles, make suggestions based on previous purchases and current selections, check inventory, locate items in-store, and ship out-of-store items.
  • Pick & Pack (Retail) combines proximity-based technology with back-end inventory systems for transformed order fulfillment.
  • Expert Tech (Telecommunications) taps into native iOS capabilities including FaceTime? for easy access to expertise and location services for route optimization to deliver superior on-site service, more effective issue resolution and productivity as well as improved customer satisfaction.



"Mobile innovations are driving profound impact on how Citi delivers superior client experiences, particularly those that extend our enterprise expertise all the way to the point of customer contact," said Heather Cox, Chief Client Experience, Digital and Marketing Officer for Global Consumer Banking at Citi. "There's terrific energy in our collaboration with IBM and Apple around the goal of equipping our professionals with mobile capability that will create new competitive advantage and enable us to re-imagine how we share our knowledge to improve the quality of life for our clients."

To supplement the IBM MobileFirst for iOS apps, Apple and IBM's partnership also offers business customers additional levels of capability integrated for enterprise mobility. They include:
  • Mobile Platform and Enterprise Integration--Leveraging IBM's global industry consulting expertise, client experience design and enterprise systems integration from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile management includes a private app catalog, data and transaction security services, and productivity suite for all IBM MobileFirst for iOS solutions. In addition to on-premise software solutions, all these services will be available on Bluemix--IBM's development platform on the IBM Cloud Marketplace.
  • Supply, activate and manage--Streamlined end-to-end procurement, deployment and lifecycle management--at scale; along with cloud solutions for enterprise security, device management, and data and process integration. IBM Global Financing leasing options and services to allow organizations to keep pace with latest device releases.
  • AppleCare for the Enterprise--Providing IT departments and end users with 24/7 assistance for their devices from Apple's award-winning customer support group, with on-site service delivered by IBM.
IBM and Apple announced their partnership in July, as the two companies are looking to revolutionize mobile device use in enterprise with customized apps and services for iPhone and iPad. The extension of IBM's MobileFirst initiative will see IBM develop more than 100 native iOS apps and services tailored to the needs of multiple industries.

IBM's MobileFirst Supply and Management program will supply enterprise customers with device packages, activation and management services all built around Apple's iPhone and iPad. IBM is also offering hardware leasing options to customers, along with mass device management, security, analytics and mobile integration.

While Wednesday's announcement marks the debut of IBM MobileFirst for iOS, both companies have even bigger plans for the partnership heading into 2015, as they plan to offer more apps and services to enterprise customers.
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Comments

  • Reply 1 of 54
    Good for Apple and IBM, although I must admit that since Snowden, the sound of some of these apps makes me feel very unsettled.
  • Reply 2 of 54

    I'd like to say "game over" for Surface, but there are still too many bozos in corporate IT departments. Definitely game over for the joke that is Android on tablets though.

  • Reply 3 of 54
    rob53rob53 Posts: 2,047member

    Can't wait to see some actual implementation results from customers. IBM's website, http://www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html, gives the typical eye candy but I want to hear from the first customers to see how it works and how/if they will incorporate customer usage into these systems. The article seems to only describe these applications as being for the enterprise installation and not necessarily consumer use of that installation (especially retail). I'd also like to know what these system implementations are replacing or if they're only adding iPhone/iPad connectivity to existing implementations.

  • Reply 4 of 54
    rob53rob53 Posts: 2,047member
    Quote:
    Originally Posted by SpamSandwich View Post



    Good for Apple and IBM, although I must admit that since Snowden, the sound of some of these apps makes me feel very unsettled.

    Which one(s)? They all sound like the typical behind-the-scenes enterprise/government activities that everyone knows about. Incident Aware sounds like it's simply moving what police have inside their cars to an iPad. You've seen the TV shows where they can look up addresses, IDs and everything else. The description didn't include spying, just normal police activity. (trying to say that with a straight face) 

     

     

    Typical ugly PC with DOS-like GUI. I wanted to show a side-by-side image with an iPad-based solution but the IBM website only showed iPhone samples of incidents on a map. Just think how much money Police departments would save by not have an overpriced, ruggedized PC that also needs extra equipment (video, etc.) that comes standard with an iPad and iOS. We'd finally get good videos of police "activities" instead of stuff that looks like it came out of the 19th century. Maybe their on-person cameras should be built by Apple using something the size of an iPod Shuffle. It could easily communicate with the in-car iPad system, using Facetime to send real-time video back to the home office. Wait, this would mean they'd have to provide a backdoor for the police departments. /s

  • Reply 5 of 54
    rogifanrogifan Posts: 10,669member
    Wow some of those apps look really nice. Is Apple responsible for the UI? If so can they assign some of these people to work on Apple's first party iOS apps?
  • Reply 6 of 54
    MacProMacPro Posts: 18,294member
    I'd like to say "game over" for Surface, but there are still too many bozos in corporate IT departments. Definitely game over for the joke that is Android on tablets though.

    Apple should offer all these 'Microsoft Certified" morons on line training courses with Apple Certificates they can print out and hang on the wall and feel important again in an Apple world.
  • Reply 7 of 54
    Quote:

    Originally Posted by digitalclips View Post





    Apple should offer all these 'Microsoft Certified" morons on line training courses with Apple Certificates they can print out and hang on the wall and feel important again in an Apple world.



    Step 1: If the device is having issues, power cycle it.

    Step 2: If the device continues to have issues, restore the OS.

    Step 3: If the device continues to have issues, return it to Apple.

  • Reply 8 of 54
    rob53 wrote: »
    Which one(s)? They all sound like the typical behind-the-scenes enterprise/government activities that everyone knows about. Incident Aware sounds like it's simply moving what police have inside their cars to an iPad. You've seen the TV shows where they can look up addresses, IDs and everything else. The description didn't include spying, just normal police activity. (trying to say that with a straight face) 

    It reminds me of something embodied in this little quiz question: https://www.learningpod.com/question/sat-u-s-history-the-government-sir-is-the-independent-offspring-of-the-popular-will-it-is/850bf6be-a2b6-4747-b5d1-8f5e4f8c416e
  • Reply 9 of 54
    shsfshsf Posts: 302member

    And so it begins..

     

    Once android gets forked for good by manufacturers and Larry Ellison hits goole hard for all those stolen patents, they'll be back to square 1, their search engine, which by that time could very well have taken a serious blow from MS, via apple. 

     

    Fun times for the entrepreneur of the year according to Fortune magazine. 

  • Reply 10 of 54
    shsf wrote: »
    And so it begins..

    Once android gets forked for good by manufacturers and Larry Ellison hits goole hard for all those stolen patents, they'll be back to square 1, their search engine, which by that time could very well have taken a serious blow from MS, via apple. 

    Fun times for the entrepreneur of the year according to Fortune magazine. 

    I thought Apple had the patent that covered online searches, which would basically decimate Google. Am I wrong on this?
  • Reply 11 of 54

    On related news, Larry Page is unable to hide his disappointment and sadness with his dumb android developers and shitting his pant ....

     

    :smokey:

  • Reply 12 of 54
    quinneyquinney Posts: 2,525member
    Several of these apps seem to depend upon a lot of analytics data. It makes me wonder how IBM and their clients are accumulating these data,
    or if they already have. These apps seem to enable the situation where companies and government entities seek to know everything about individuals.
    Will we be given an opportunity to not participate?
  • Reply 13 of 54

    This is awesome and it's just the beginning folks...

    IBM is in a unique positions to provide these very large scale business applications in a trusted and reliable environment on mobile devices.

    Apple's exclusive deal with IBM allows it to focus on the iOS platform and Swift language and ride the IBM applications into the enterprise.

    This is much bigger than most people realize, this is huge folks.

     

    image 

     

    image

  • Reply 14 of 54
    Apple should offer all these 'Microsoft Certified" morons on line training courses with Apple Certificates they can print out and hang on the wall and feel important again in an Apple world.


    Step 1: If the device is having issues, power cycle it.
    Step 2: If the device continues to have issues, restore the OS.
    Step 3: If the device continues to have issues, return it to Apple.

    If they're coming from the Microsoft camp I'm afraid the IT Support Desk will get the strangest questions

    [VIDEO]
  • Reply 15 of 54
    robmrobm Posts: 1,068member
    I really hope those involved in education IT take notice of this and start to ask some real questions and demand hard answers from their IT advisors.
  • Reply 16 of 54
    mjtomlinmjtomlin Posts: 1,876member
    Quote:

    Originally Posted by rob53 View Post

     

    Can't wait to see some actual implementation results from customers. IBM's website, http://www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html, gives the typical eye candy but I want to hear from the first customers to see how it works and how/if they will incorporate customer usage into these systems. The article seems to only describe these applications as being for the enterprise installation and not necessarily consumer use of that installation (especially retail). I'd also like to know what these system implementations are replacing or if they're only adding iPhone/iPad connectivity to existing implementations.




    The Enterprise IS the customer with these solutions. The intended end users are professionals.

     

    This initiative is IBM's push to consolidate what is probably a massively disparate custom solutions and support service. Most of these services are available across a wide range of devices, more than likely implemented via web apps or even custom apps for multiple devices. There's a lot of value and savings if they're able to get a lot of their clients to adopt the same platform - you won't need as many "specialty" groups in customer support and service.

  • Reply 17 of 54
    Quote:
    Originally Posted by rob53 View Post

     

    Can't wait to see some actual implementation results from customers. IBM's website, http://www.ibm.com/mobilefirst/us/en/mobilefirst-for-ios.html, gives the typical eye candy but I want to hear from the first customers to see how it works and how/if they will incorporate customer usage into these systems. The article seems to only describe these applications as being for the enterprise installation and not necessarily consumer use of that installation (especially retail). I'd also like to know what these system implementations are replacing or if they're only adding iPhone/iPad connectivity to existing implementations.


    you will not see these apps as consumer, you will not be able to download them from the app store. You will have to work for a large company to gain access to these solutions. This is something new for Apple, well not that new, Company who developed their own in house iOS app all internal user to down load them without going through the app store. From the sounds of company can set up a icloud server and allow internal users with the correct credential to load these apps onto their iOS products.

  • Reply 18 of 54
    Quote:
    Originally Posted by rob53 View Post

     

    Which one(s)? They all sound like the typical behind-the-scenes enterprise/government activities that everyone knows about. Incident Aware sounds like it's simply moving what police have inside their cars to an iPad. You've seen the TV shows where they can look up addresses, IDs and everything else. The description didn't include spying, just normal police activity. (trying to say that with a straight face) 

     

     

    Typical ugly PC with DOS-like GUI. I wanted to show a side-by-side image with an iPad-based solution but the IBM website only showed iPhone samples of incidents on a map. Just think how much money Police departments would save by not have an overpriced, ruggedized PC that also needs extra equipment (video, etc.) that comes standard with an iPad and iOS. We'd finally get good videos of police "activities" instead of stuff that looks like it came out of the 19th century. Maybe their on-person cameras should be built by Apple using something the size of an iPod Shuffle. It could easily communicate with the in-car iPad system, using Facetime to send real-time video back to the home office. Wait, this would mean they'd have to provide a backdoor for the police departments. /s


     

    You do realize they reason the video looks so bad it because most police department will not spend tax payers money to upgrade their equipment, therefore they are still using VHS recorder mounted in the truck of the car.

     

    There are systems out there today they use HD camera and HDD base DVR in the truck which will wirelessly upload the video to servers at the police station when the crusie is parked at the station.

     

    Again all police do not have this due to the cost and Tax payer are not interest in flipping for the bill. 

     

    A ipad will not replace this since these systems have to work under all conditions like -40C to +50C no ipad will survive this.

  • Reply 19 of 54
    mjtomlinmjtomlin Posts: 1,876member
    Quote:

    Originally Posted by quinney View Post



    Several of these apps seem to depend upon a lot of analytics data. It makes me wonder how IBM and their clients are accumulating these data, or if they already have. These apps seem to enable the situation where companies and government entities seek to know everything about individuals. Will we be given an opportunity to not participate?

     

    The only time it makes sense to collect and build data on individuals is when the individual is the intended target. Most IT/enterprise analytics are based around the crowd. They want to know where to concentrate their efforts, whatever that may be. You are merely an anonymous data point in a pool of many. And of course we're given an opportunity not to participate - don't fill out any customers surveys, don't get a loyalty card, read EULA before signing up to some service, etc.

  • Reply 20 of 54
    It was a such a great idea and I bet it works! Make IBM a sort of buffer between business and themselves so they don't have to deal with the pain in the ass they are. Give IBM great tools and whatever support they need and wala.
    Finally after all these years. They found the perfect way to get in to the business world and not have to deal with them at the same time.

    This must be incredibly exciting for Apple.
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