Project Titan, SixtyEight & SG5: Inside Apple's top-secret electric car project

Posted:
in Future Apple Hardware edited September 2015
Shrouded in secrecy and speculation, Apple's mysterious "Titan" electric car project is believed to be in development at a top-secret facility hidden in plain sight, discovered by AppleInsider just minutes away from the company's California headquarters.


Artist's (poor) rendering of an Apple garage.


Whether or not the mythical "Apple Car" ever becomes a real product, the company is tinkering away on a top-secret automotive project. Sources familiar with the development of "Titan" say it's well beyond the concept stage, with serious work underway at a site located off of Apple's Cupertino campus.

Specifically, two people with knowledge of the project say Apple has been working on it and receiving shipments related to its development at a building just minutes from 1 Infinite Loop, in the town of Sunnyvale.

It is unclear if this secondary campus is ground zero for "Titan." But AppleInsider can confirm that Apple does indeed have a large presence at the location, and that numerous automotive-related renovations, including an "auto work area" and a "repair garage," have been constructed on the premises.

From email to Sunnyvale

Last fall, AppleInsider was told that Apple was recruiting engineers from automaker Tesla for an undisclosed electric car project dubbed "Titan." At the time, the information could not be verified, and the editorial staff collectively decided that the details -- like many other unverifiable tips received -- were not reliable enough to be published.

Since then, however, much of the information first provided by that source months ago, including the "Titan" codename, has been corroborated by other sources who spoke with numerous other news outlets, including The Wall Street Journal, the Financial Times, and Bloomberg.

That revelation led AppleInsider to revisit those claims from last fall to find out more about the supposed Apple electric car, said to be under development at a top-secret building known by the internal codename "SG5."

The results of this extensive investigation led to Sunnyvale, Calif., and the home of a mysterious market research firm dubbed SixtyEight. Nestled amongst a number of verifiable Apple-run offices, it is believed that this location is a key component of the "Titan" project.


Apple moves in, but flies under the radar

Apple's presence in Sunnyvale is not a secret. It was first reported last May that Apple was to occupy seven buildings, comprising nearly 300,000 square feet, of a large office complex that previously belonged to semiconductor firm Maxim Integrated.

At the time, it seemed like business as usual; Apple is tight on space at 1 Infinite Loop and has been leasing other nearby buildings for years -- the company has nearly monopolized the available commercial space in neighboring Cupertino, where Infinite Loop is located. The need for even more space has been cited as the main reason for the building of Apple's new "spaceship" headquarters.

The Sunnyvale campus is also shared with other tenants. For example, one building serves as headquarters for development company CPP, while IT security startup Illumio has also taken up residence there.

But another building at the complex, street number "175," has no listed tenant, despite being off the market for months. And building permits for tenant improvements at the site reveal that it includes a 4,239-square-foot "repair garage" -- without acknowledging the current lessee, an unusual practice.




When visited in person, the office at building "175" is advertised as home to a mysterious company named SixtyEight Research. Aside from a sparse website registered through GoDaddy less than a year ago that reveals virtually no information about the company, SixtyEight has no discernible online presence.

For a self-proclaimed "innovative" company that's "redefining market research," SixtyEight's existence at the Sunnyvale office complex, where it's right under Apple's nose, has been strangely quiet.

Is SixtyEight a real company, or is it a way for Apple to maintain secrecy on a project hiding in plain sight?

Apple shifting gears

According to one AppleInsider source familiar with "Titan," many of Apple's new auto-related hires, including recruits from Tesla, have been working out of the Sunnyvale campus. This person claims that some of the projects underway there have been kept "very secret" within the company.

It is said that the "Titan" development building itself is codenamed "SG5."
To keep their presence under the radar, Apple employees have allegedly been told to turn their official company badges around when entering the building.
To keep their presence under the radar, Apple employees have allegedly been told to turn their official company badges around when entering the building, so they will not be seen by members of the public.

For guests who are granted access to "SG5," it was said that badges are provided which look identical to those issued at 1 Infinite Loop, sans an Apple logo.

Separately, another source, who does not have a proven track record on Apple rumors, said that the company has bought automotive testing hardware that was delivered to offices near its Cupertino headquarters.

While this person didn't specifically name the Sunnyvale location, they did identify the location as a "relatively new" addition to Apple's corporate offices.

The questions about Apple's operation don't stop there, as government-issued permits for construction at the campus only add to the intrigue.

Permission to land

The City of Sunnyvale has issued a number of permits to Apple at the site, proving the company leases at least three of the campus's seven properties.

Apple has taken residence in the building with the largest footprint, which is outfitted with a battery room, reliability lab, water ingress lab, 2,000 gallon tank, conference room, break room, computer labs, and test chambers. Outside are bicycle parking facilities, while two large loading areas flank a row of overhead doors installed to the rear of the building.




Evidence suggests Apple is conducting research and development and quality assurance testing at the site. Apple has labs in California dedicated to stress-testing new products, one of which was opened to media last September after the iPhone 6 "bend-gate" controversy.

Although Apple is rumored to be working on advanced battery technology, the building's battery room is likely used as a power backup or uninterruptible power supply for computers, servers and other integral machinery.

Apple pulled more permits for this building than any other company leasing space in the Sunnyvale complex did for their own. Recent inspections were conducted on emergency radio systems, fire sprinkler installations and general construction. Inspectors completed a check of wall upright sprinklers on Feb. 18, and another inspection for overhead installations is coming up this month.

Late last year, an operations trailer and various vehicles from Devcon Construction were spotted outside the warehouse-like structure. Devcon is a major Silicon Valley contractor responsible for corporate campuses built by Yahoo, Adobe, Cisco, Marvell and more. The firm also performed remodeling jobs for A-list tech companies and has experience in sustainable building.


Apple is listed on this recent permit as the tenant making improvements.


Apple is also listed as the tenant on all three levels of the campus's flagship building next door, permits show. Inside is space for a cafe, conference rooms, offices and multiple rooms labeled "lab."

Apple recently asked select developers to test out WatchKit at its labs in Sunnyvale, and while the exact address was not disclosed, a three-story campus building would be an ideal place to host such a program.

At another building on the campus, permits show Apple has outfitted the space as an open office. Little else is known about that building, which appears to have undergone fewer renovations than its neighbors.

One AppleInsider source with knowledge of the company's structure said that much of the App Store review team works out of Sunnyvale, suggesting that group is likely the primary occupant of one or more of these buildings.

The complex's remaining addresses -- "165" and "175" -- are shrouded in secrecy.


Both buildings "165" and "175" recently underwent renovations to build out a repair garage and auto work area, but oddly have no tenant listed.


At building "175," where SixtyEight Research is located, the story is especially interesting. Permits show recent fire sprinkler inspections for both the 4,239-square-foot windowless repair garage and 7,520 square-feet of office space. Out back is a rolling overhead door, large enough to easily fit a car or minivan.

Most recently, the property assigned to SixtyEight underwent interior demolition work for an unspecified project earmarked for generic tenant improvements.




Next door, no tenant is listed on the tenant improvement permits issued for building "165," the same unusual practice found for work at SixtyEight's facility. Recent filings point to the construction of an "auto work area," as well as office and meeting space. A raised landing located on the north-facing wall serves as a loading zone.

The SixtyEight-Apple connection

A company identified only as "SixtyEight LLC" was registered last March in Delaware, then licensed as a foreign corporation in California last November. Notably, that firm later paid to import a 1957 Fiat Multipla 600 from the U.K. into the U.S.

Jony Ive, Apple's British-born head of design, is known to have a soft spot for the Fiat 500 that he drove while in school. He and co-designer Marc Newson also auctioned off a Product(RED) Fiat 600 back in 2013.


Apple's Jony Ive and Marc Newson customized this Fiat 600 for a charity auction in 2013. Ive has an affinity for Fiat's design.


SixtyEight's affiliation with Apple could not be confirmed, but Apple does have a long history of using shell corporations and deceptive methods to hide its secret projects. Aside from a barren website, there is scant other information about SixtyEight --?lending more credence to its use as a front.

It wouldn't be a stretch to surmise that SixtyEight could play a role in allowing Apple to purchase and import automotive equipment and tools without drawing any suspicion. Apple, after all, is the biggest company in the world, and has been known to force engineers to use false names in the past when visiting suppliers to avoid unwelcome attention.




When AppleInsider visited SixtyEight's headquarters at building "175" earlier this week, its windows were a "frosted" opaque, and security cameras were visible outside.

While this is not unheard of for an office building, it does seem somewhat odd for a little-known market research company. The security measures seen there are also similar to those spotted at other Apple facilities.




Even more interesting, however, was a note taped to SixtyEight's front door. It informs drivers that the company's lobby has been moved to a new address: the same office complex's flagship three-story building, leased entirely by Apple.

Apple declined to comment for this story.

Sam Oliver contributed to this report.
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Comments

  • Reply 1 of 146
    Good investigative journalism, guys!

    This new info is a bit of a surprise.
  • Reply 2 of 146

    Nice detective work.

     

    SixtyEight=an iCar in 2068? Starting from $68,000?

     

    I’ll start my piggybank now.

     

    That green car in the first photo reminds me of a Lada. Not a design direction I foresaw Ive taking. It’s quite cute, though, and I'm sure will sell very well.

  • Reply 3 of 146
    The car on the render on the top of the page looks a lot like Trabant. (the 70s and 80s East Germany vehicle, not sure if it could count as a "car").
  • Reply 4 of 146
    irelandireland Posts: 17,523member
    Although not much is revealed here because it's near impossible to prove the claims made and conclusions drawn it is interesting nevertheless. If it's all true I'd say Apple are kicking themselves right now and the person who put that note on the door is receiving a swift talking to.

    Also: don't assume because Ive is a fan of old Fiats that Apple car would look anything like them. I think what Ive is more interested in than the Fiats themselves are timeless designs. That's what they'd try to do with an Apple car is build a design that could be tweaked for decades to come without the need to start over. Designs that come to mind are Porsche 911 and Fiat 500 etc. I'd also add many more cars to that list too like the original (though now ruined) VW Golf design. And the Homer ;-)
  • Reply 5 of 146
    The green car is a concept car that one of Apple's newest automotive hires designed previously. Bit of an an inside joke by AppleInsider.
  • Reply 6 of 146
    irelandireland Posts: 17,523member
    The green car is a concept car that one of Apple's newest automotive hires designed previously. Bit of an an inside joke by AppleInsider.

    It's the Ford 021C concept car that was designed by Marc Newson. The friend of Ive's who helped Apple with the ?Watch and now works for Apple on a non-permanent basis.

    Via Wikipedia it says it was produced purely as a styling exercise and was never intended for production.

    Hideous alloy wheels.
  • Reply 7 of 146
    nagrommenagromme Posts: 2,834member
    Could just be for the mapping effort. Sounds likely to me.
  • Reply 8 of 146
    asdasdasdasd Posts: 5,199member
    That's the iShoe factory.
  • Reply 9 of 146
    MacProMacPro Posts: 17,875member
    Look guys, it is pretty obvious that Apple has had access to the Area 51 facility. I suspect the President gave it to Steve after the dinner at the white house.

    Everything has been moved to Cupertino now. Finally, after all these decades, people smart enough have had access to the space ship and alien prisoner and they have been able to utilize the technology.

    Apple's only problem from here on out is releasing products from alien technology in a way humans can accept and understand.

    DED has been brought in on all of this. His job is to slowly disseminate information to build up acceptance to new technologies without scaring people.

    p.s. The alien is now being treated far better and is very happy.
  • Reply 10 of 146
    It seems to me that it indeed points to super secret automotive work. Doesn't necessarily mean they're building a car from scratch, even though I hope they are! One thing I just thought of, is that they could be doing automotive research to beef up CarPlay into something bigger (and with different name). For example, a modern car these days has: tire pressure sensors, fuel economy, water sensors for rain, backup cameras, self driving capabilities like parallel parking and lane shifting, and more. They could be experimenting with a much larger car "OSX" of sorts for the car, that would be the "brain". Build deep integration into it, and couple it with something akin to the Automatic Link system and it would be a huge hook.
  • Reply 11 of 146
    Quote:

    Originally Posted by digitalclips View Post



    Look guys, it is pretty obvious that Apple has had access to the Area 51 facility. I suspect the President gave it to Steve after the dinner at the white house.



    Everything has been moved to Cupertino now. Finally, after all these decades, people smart enough have had access to the space ship and alien prisoner and they have been able to utilize the technology.



    Apple's only problem from here on out is releasing products from alien technology in a way humans can accept and understand.



    DED has been brought in on all of this. His job is to slowly disseminate information to build up acceptance to new technologies without scaring people.



    p.s. The alien is now being treated far better and is very happy.

     

     

    Indeed.

     

    And the new technology is:

     

    a flying jetpack.

  • Reply 12 of 146
    razorpitrazorpit Posts: 910member
    Quote:

    Originally Posted by Benjamin Frost View Post

     

    Nice detective work.

     

    SixtyEight=an iCar in 2068? Starting from $68,000?

     

    I’ll start my piggybank now.

     

    That green car in the first photo reminds me of a Lada. Not a design direction I foresaw Ive taking. It’s quite cute, though, and I'm sure will sell very well.




    I'd hope for more of a Triumph or MGB look.  :-)

     

    To me those are just classic designs.

  • Reply 13 of 146
    ailowailow Posts: 8member
    The codename for the first iPhone was "M[B]68[/B]".

    http://m.imore.com/history-iphone-2g
  • Reply 14 of 146
    wizard69wizard69 Posts: 12,667member
    Nice detective work.
    Certainly an interesting piece.
    SixtyEight=an iCar in 2068? Starting from $68,000?
    I hope that isn't true. The last thing we need is another electric car that costs more than my house. In fact what we need is an all out attack on battery or power storage costs. I say power storage costs due to the fact that maybe batteries aren't the answer for electric cars.

    If it wasn't for the batteries electric cars would be very cost effective relative to internal combustion vehicles. This is why I said power storage because something like the flow "battery" technology might be a better approach. Anything that gets the costs down to a manageable point for mainstream buyers needs to be considered.
    I’ll start my piggybank now.

    That green car in the first photo reminds me of a Lada. Not a design direction I foresaw Ive taking. It’s quite cute, though, and I'm sure will sell very well.

    I'm really hoping that Apple goes all out with a very radical design. Maybe something that isn't even a sedan.
  • Reply 15 of 146
    MacProMacPro Posts: 17,875member
    razorpit wrote: »

    I'd hope for more of a Triumph or MGB look.  :-)

    To me those are just classic designs.

    No doubt it will be highly customizable and featuring: The, ?Car, the ?Sports Car and of course the ?Edition Car. There will be a myriad of Ive designed seat styles, dash board styles (you change them with a knob on the steering wheel) and wheel types. Coming in aluminum, steel and solid gold for the 1% of society with 99% of the money.

    BTW: I am saddened the glowing Apple was EOL on the new MacBook. I only hope that was a constraint due to thinness on that one product. A glowing Apple Logo would look Cool on the ?Cars :)
  • Reply 16 of 146
    darendinodarendino Posts: 126member
    They're building a Millennium Falcon with a TARDIS interior!!!!
  • Reply 17 of 146
    Quote:

    Originally Posted by digitalclips View Post

     
    Quote:

    Originally Posted by razorpit View Post





    I'd hope for more of a Triumph or MGB look.  :-)



    To me those are just classic designs.




    No doubt it will be highly customizable and featuring: The, ?Car, the ?Sports Car and of course the ?Edition Car. There will be a myriad of Ive designed seat styles, dash board styles (you change them with a knob on the steering wheel) and wheel types. Coming in aluminum, steel and solid gold for the 1% of society with 99% of the money.



    BTW: I am saddened the glowing Apple was EOL on the new MacBook. I only hope that was a constraint due to thinness on that one product. A glowing Apple Logo would look Cool on the ?Cars image

     

     

    Headlights in the shape of Apples. :)

  • Reply 18 of 146
    MacProMacPro Posts: 17,875member
    darendino wrote: »
    They're building a Millennium Falcon with a TARDIS interior!!!!

    As an aside, the BBC really need Jony to help with a new TARDIS interior design!
  • Reply 19 of 146
    Quote:

    Originally Posted by razorpit View Post

     



    I'd hope for more of a Triumph or MGB look.  :-)

     

    To me those are just classic designs.




    you may vehemently disagree, but as someone who owned several MGB in UK, all from the late 60's to late 70's, the MGB is alive and well, but lives under the miata mx5 badge. the new 2016, although way too  little horses for me now, looks incredible. Pisses me off the was BL screwed up the MG marque.

  • Reply 20 of 146
    MacProMacPro Posts: 17,875member

    Headlights in the shape of Apples. :)

    I was thinking the Apple shaped beam of light shone onto the clouds to get ARSA ... Apple Road Side Assistance.


    1000
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