There is always a market for specialized devices. However, successful "generalist" devices tend to grab a majority of the overall market (over time), leaving smaller niches for those specialized devices. Cameras, GPS and music players come to mind. The markets exist, but are either growing slowly, or shrinking. A successful Apple Watch (TBD, but early results are very positive) will absolutely limit the markets that Fitbit can compete in.
I am pretty sure that Fitbit is worried, and they publicly acknowledge the risk in their SEC filing.
Yup. The day will some when you no longer have to carry a set of keys to unlock your home and car, when you no longer need a separate fob of access card to gain entry into your office space. The stand-alone appliance that is a physical key will become obsolete, incorporated into your smartwatch, along with the ability to control your lights, your thermostat, etc, etc. You'll already be wearing a smartwatch all day, every day to gain access to these and many other functions. And it'll monitor your normal activity and, for many, it'll be sufficient to track and record your workouts. A separate fitness band will not find space on the wrist for the vast majority of people, and eventually, when the smartwatch is even thinner and lighter and therefore less 'present', and the enormous resources of an Apple and other smartwatch vendors surpass even the accuracy and range of sensors in even the best fitness band, well, that's where the story ends for the wrist. Fitbit better get into wearables that occupy other parts of the body. Or pivot into energy drinks (FitBull).
I disagree. They have made a fortune in a very short span of time. However, competition is getting fierce in the market, still we see that company is different than many others and offers solid growth potential in both revenue and profit.
The timing looks good for Fitbit IPO as wearable device market is in boom these days.