Apple posts full WWDC 2015 keynote extravaganza online

Posted:
in General Discussion edited June 2015
Apple late Monday posted to its website a full version of this year's WWDC keynote address, which clocked in at just under two and a half hours from Bill Hader's comedic intro to a musical performance by The Weeknd.




Apple CEO Tim Cook started things off with a brief introduction before handing the reins over to SVP of Software Engineering Craig Federighi. As expected, Federighi debuted a new OS X version dubbed El Capitan, which boasts a number of under-the-hood performance improvements and user interface tweaks.

For example, the new Mac OS sports the Metal API for advanced graphics processing, a smarter Siri with contextual search engine and natural language input, new gesture support and redesigned first-party apps.

Up next was iOS 9, which also boasts enhanced Siri and Spotlight search capabilities that deep dive into app data to surface results. Industry pundits likened other enhancements such as contextual reminders to Google Now, Android's competing virtual assistant.

iPad is getting a bit of extra attention with iOS 9's multitasking features. Taking full advantage of the device's larger display, Apple built in support for quickly accessing a limited set of first-party app functions called Slide Over, while iPad Air 2 users will be able to run two full apps side-by-side in split screen mode.

WatchOS 2 was also announced today and promises to grant developers deeper access to Apple's wearable device. Along with UI features, like "Time Travel" and a new Nightstand mode, WatchOS 2 opens up hardware API access to third-party developers looking to implement Digital Crown controls, heart rate sensor readings and more. Also supported are third-party watch face complications, a much-requested feature left out of the initial Apple Watch OS build.

Finally, Apple Music was announced as Apple's answer to paid streaming music services. The subscription-based product features a free-to-stream Beats 1 radio station with live DJs and human-curated music, while a paid tier folds in selections from iTunes' massive catalog of songs.

Apple's WWDC 2015 keynote is available to stream through the company's website.
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Comments

  • Reply 1 of 39
    clexmanclexman Posts: 148member

    After the AI editorial on how WWDC was going to be so much better that Google's equivalent, now I can watch 2.5 hours of features that other platforms already have, but Apple was overdue adding.

     

    I know that everyone here will say that, "Apple waited for just the right time to implement," or, "Apple did it better," but honestly, the keynote announcements were kinda ho hum.

     

    At least there is the exciting news of a switch in iOS fonts!

  • Reply 2 of 39
    danielswdanielsw Posts: 905member
    Quote:

    Originally Posted by clexman View Post

     

    After the AI editorial on how WWDC was going to be so much better that Google's equivalent, now I can watch 2.5 hours of features that other platforms already have, but Apple was overdue adding.

     

    I know that everyone here will say that, "Apple waited for just the right time to implement," or, "Apple did it better," but honestly, the keynote announcements were kinda ho hum.

     

    At least there is the exciting news of a switch in iOS fonts!




    Life is just one boring blur for you, isn't it.

  • Reply 3 of 39
    kindredmackindredmac Posts: 153member
    More like Snoozapalooza 2015...
    I haven't been this utterly bored by the lack of news coming out of Apple like ever... And that is going back almost 20 years.
  • Reply 4 of 39
    rogifanrogifan Posts: 10,669member
    I just watched Twit's live video of this event and even though I don't always agree with Leo Laporte I think he was spot on today. He said the event lacked cohesiveness and Apple didn't really tell a story, that it was just a bunch of stuff thrown together. I have to agree. This event just felt off to me. Like that new News app. Looks interesting and I'm sure I'll try it out but what's the point of it? Apple doesn't want me using Flipboard or RSS readers? They're going to incorporate it into Proactive? They told me the what but not the why. And with Apple Music, it looks like a compelling service but it was ruined by a horrible presentation that was 15 minutes too long. On his podcast tonight Jason Snell said it was the worst presentation in an Apple keynote he can remember. Again there didn't seem to be a cohesive story around it. Jimmy Iovine just mumbled a bunch of stuff that didn't make much sense, Drake was supposed to sell Connect but failed to do so and Eddy Cue spent way too much time demoing the music app. It's unfortunate because they didn't make the service as compelling as they could have. There wasn't one thing that made me think about giving up my Spotify subscription. The 24/7 radio station (which seems to be a rip-off of BBC Radio 1) doesn't require a subscription. So really I have no reason to switch.

    What's sad about this WWDC is I think a lot of great things were announced but the presentation and someone tying it all together was lacking. We got none of that from Cook. Which is unfortunate.
  • Reply 5 of 39
    rogifanrogifan Posts: 10,669member
    kindredmac wrote: »
    More like Snoozapalooza 2015...
    I haven't been this utterly bored by the lack of news coming out of Apple like ever... And that is going back almost 20 years.

    Why? Because no new hardware was announced? Is that the only thing newsworthy? What news were you expecting that you didn't get?
  • Reply 6 of 39
    Quote:

    Originally Posted by Rogifan View Post





    Why? Because no new hardware was announced? Is that the only thing newsworthy? What news were you expecting that you didn't get?



    He wanted Ming Chi on stage with a trapeze act.

  • Reply 7 of 39

    I think it was something Apple was prepared for. It looks like they really did concentrate on under-the-hood changes, which is why there wasn't much to actually demo.

     

    I also think it is unfair to compare this year's WWDC to last year's, because last year's was a real milestone with so much added on. 

     

    My takeaways are: more stability, less reliance on Google with the News app, improved Spotlight, Siri and Maps.

    With a new iMac, I can live with this release. El Captian is Yosemite "focused", so it will be solid. 

     

    I'm putting my fingers into my ears and going "nyah! nyah! I can't hear you" for anything announced about the Apple Watch till I can actually buy one!

  • Reply 8 of 39
    geekygeeky Posts: 10member

    really some of the most exciting stuff for me is metal for mac, the boatload of performance improvements for macs, iOS was kinda boring except for the iPad stuff (really excited to see some differentiation from the iPhone's version of iOS to the iPad's actually think of upgrading to this years new iPad model), also open sourcing swift is really really exciting (although i know there will be some limits to how open source it will be like not being available for windows although Microsoft is probably working on that), the stuff about apple music was kinda meh for me sounds interesting but didn't interest me a lot, i'll probably try it out though.

     

    but even after all that exciting stuff i'm still really disappointed that they didn't preview any hardware i was hoping they'd preview a new Apple Tv along with an SDK for Apple Tv game development, and with all that stuff about music they couldn't have thrown in an iPod touch update (really want a 5.5 inch iPod touch) 

  • Reply 9 of 39
    mr omr o Posts: 1,046member

    I have been reluctant on commenting on the botched up Apple music presentation because it was cruel to watch how someone full of passion just blew it. Eddy Cue came to the rescue, but clearly he wasn't prepared for this. He put his karaoke experience at good use and did a stellar impro.

     

    Iovine must feel really terrible now. He needs a voice coach. Opera singers are great in teaching techniques to control voice, composure & emotion.

  • Reply 10 of 39
    mr omr o Posts: 1,046member
    Quote:
    Originally Posted by BestKeptSecret View Post

     

    I think it was something Apple was prepared for. It looks like they really did concentrate on under-the-hood changes, which is why there wasn't much to actually demo.

     

    I also think it is unfair to compare this year's WWDC to last year's, because last year's was a real milestone with so much added on. 

     

    My takeaways are: more stability, less reliance on Google with the News app, improved Spotlight, Siri and Maps.

    With a new iMac, I can live with this release. El Captian is Yosemite "focused", so it will be solid. 

     

    I'm putting my fingers into my ears and going "nyah! nyah! I can't hear you" for anything announced about the Apple Watch till I can actually buy one!




    Don't forget Swift: the switch to Open Source is very significant.



    Personally I have been most impressed with:

     


    1. Apple news

    2. Swift, the open source announcement

    3. Metal in OSX

    4. Splitscreen in OSX, not for multitasking but for using two Adobe applications to accomplish one task.



    I am disappointed Apple didn't reimagine their mail app, like Google did with inbox. Google's inbox concept is a likely facebook newsfeed killer.

  • Reply 11 of 39
    lightknightlightknight Posts: 2,312member
    Oh, great. Apple's now copy-pasting bad Microsoft features like split-mode...
  • Reply 12 of 39
    lightknightlightknight Posts: 2,312member
    Quote:

    Originally Posted by mr O View Post

     



    Don't forget Swift: the switch to Open Source is very significant.



    Personally I have been most impressed with:

     


    1. Apple news

    2. Swift, the open source announcement

    3. Metal in OSX

    4. Splitscreen in OSX, not for multitasking but for using two Adobe applications to accomplish one task.



    I am disappointed Apple didn't reimagine their mail app, like Google did with inbox. Google's inbox concept is a likely facebook newsfeed killer.




    1,2,3: agreed

    4: no. Just no. I'm sad.

  • Reply 13 of 39
    sigma902sigma902 Posts: 6member
    Correction needed in article: El Capitan includes a revised "Spotlight", not "Siri".
  • Reply 14 of 39
    rogifan wrote: »
    I just watched Twit's live video of this event and even though I don't always agree with Leo Laporte I think he was spot on today. He said the event lacked cohesiveness and Apple didn't really tell a story, that it was just a bunch of stuff thrown together. I have to agree. This event just felt off to me. Like that new News app. Looks interesting and I'm sure I'll try it out but what's the point of it? Apple doesn't want me using Flipboard or RSS readers? They're going to incorporate it into Proactive? They told me the what but not the why. And with Apple Music, it looks like a compelling service but it was ruined by a horrible presentation that was 15 minutes too long. On his podcast tonight Jason Snell said it was the worst presentation in an Apple keynote he can remember. Again there didn't seem to be a cohesive story around it. Jimmy Iovine just mumbled a bunch of stuff that didn't make much sense, Drake was supposed to sell Connect but failed to do so and Eddy Cue spent way too much time demoing the music app. It's unfortunate because they didn't make the service as compelling as they could have. There wasn't one thing that made me think about giving up my Spotify subscription. The 24/7 radio station (which seems to be a rip-off of BBC Radio 1) doesn't require a subscription. So really I have no reason to switch.

    What's sad about this WWDC is I think a lot of great things were announced but the presentation and someone tying it all together was lacking. We got none of that from Cook. Which is unfortunate.

    Spot on.

    This was the worst keynote by a wide margin that I can remember seeing and it completely missed the mark for the audience. For example, this is a conference for developers, not consumers but they spent 20 minutes talking about a consumer targeted music service with no developer opportunities whatsoever after glossing over both Healhkit and Homekit with one slide each, when those are developer focused areas.

    News? That's a Feedly clone. Apple Music? Thanks for recreating Spotify. Multitasking, transit maps, native watch apps, developer created complications, Metal on OSX...all stuff that should have been in earlier OS releases. A three hour presentation and the only actual news was Swift is going to be open source. Outside of that it seems like Apple has spent a year doing nothing.
  • Reply 15 of 39
    thewhitefalconthewhitefalcon Posts: 4,453member
    <div class="quote-container" data-huddler-embed="/t/186651/apple-posts-full-wwdc-2015-keynote-extravaganza-online#post_2733060" data-huddler-embed-placeholder="false">Quote:<div class="quote-block">Originally Posted by <strong>Rogifan</strong> <a href="/t/186651/apple-posts-full-wwdc-2015-keynote-extravaganza-online#post_2733060"><img alt="View Post" src="/img/forum/go_quote.gif" /></a><br /><br /><br />Why? Because no new hardware was announced? Is that the only thing newsworthy? What news were you expecting that you didn't get?</div></div><p><br />He wanted Ming Chi on stage with a trapeze act.</p>
    Spot on.

    This was the worst keynote by a wide margin that I can remember seeing and it completely missed the mark for the audience. For example, this is a conference for developers, not consumers but they spent 20 minutes talking about a consumer targeted music service with no developer opportunities whatsoever after glossing over both Healhkit and Homekit with one slide each, when those are developer focused areas.

    News? That's a Feedly clone. Apple Music? Thanks for recreating Spotify. Multitasking, transit maps, native watch apps, developer created complications, Metal on OSX...all stuff that should have been in earlier OS releases. A three hour presentation and the only actual news was Swift is going to be open source. Outside of that it seems like Apple has spent a year doing nothing.

    Thanks for completely misunderstandind AppleMusic. It's not a Spotify clone. :rolleyes:
  • Reply 16 of 39
    mstonemstone Posts: 11,510member

    The comedic intro was horrible. There were a couple other lame joke attempts in the presentation but all fell flat in my opinion. Even last year with Steven Colbert wasn't very good. Apple should stay away from comedy.

  • Reply 17 of 39
    freerangefreerange Posts: 1,586member
    In the most recent releases of iOS and OS X many have been bitching that Apple has been releasing too much, too often, and that the releases have been too buggy or unstable. And now we have a bunch of nitwits complaining that this was snoozefest as not much new here, just a few minor upgrades. You can't have it both ways knuckleheads! What was released was very important - optimized, higher performance software! They did EXACTLY what they needed to do, and should have done!

    As to adding features that others already have, so fk'n what! Now we have them, and I'm sure better implementations.

    As to Jimmy Iovine's presentation, it is quite obvious that he was not well rehearsed, if at all. I wonder why? Oh yeah, because he' s been busy trying to close the streaming deals into the 11th hour! Duh!

    As to "the worst Apple presentation ever", the fact is they are putting more faces out there for the presentations who haven't done this before and it shows. This is to be expected as more key players are introduced to the public, which is their new more open strategy.

    Enough said. Quit whining.
  • Reply 18 of 39
    boredumbboredumb Posts: 1,414member
    Quote:

    Originally Posted by mstone View Post

     

    The comedic intro was horrible. There were a couple other lame joke attempts in the presentation but all fell flat in my opinion. Even last year with Steven Colbert wasn't very good. Apple should stay away from comedy.


    Have to disagree about the intro...while it may not have been guffaw funny, I thought it did a nice job of poking pointed fun at both critics/competitors and Apple itself.

     

    I also thought - without actually counting - that there were more videos than usual

    throughout the presentation...

    And I wonder if that dovetails with going more to in-house ad-making?

  • Reply 19 of 39
    freerangefreerange Posts: 1,586member
    Spot on.

    This was the worst keynote by a wide margin that I can remember seeing and it completely missed the mark for the audience. For example, this is a conference for developers, not consumers but they spent 20 minutes talking about a consumer targeted music service with no developer opportunities whatsoever after glossing over both Healhkit and Homekit with one slide each, when those are developer focused areas.

    News? That's a Feedly clone. Apple Music? Thanks for recreating Spotify. Multitasking, transit maps, native watch apps, developer created complications, Metal on OSX...all stuff that should have been in earlier OS releases. A three hour presentation and the only actual news was Swift is going to be open source. Outside of that it seems like Apple has spent a year doing nothing.

    You obviously don't know or understand anything about Apple. See my previous post above.
  • Reply 20 of 39
    Quote:

    Originally Posted by FreeRange View Post





    How clueless can you possibly be? You obviously don't know or understand anything about Apple. See my previous post above, then STFU until you actually understand what they released.



    Your post above was nothing more than sycophantic drivel white knighting for a company that you actually know nothing about.  It's easy for you to post on the internet and call people stupid or clueless so you can feel better about yourself, but here's a tip: you're not nearly as much of an insider as you've convinced yourself you are just because you read this fanboy blog.

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