Dr. Dre to debut radio show 'The Pharmacy' as Apple Music exclusive on July 4th

Posted:
in iPod + iTunes + AppleTV edited July 2015
Rap mogul Dr. Dre on Friday announced a Fourth of July debut of a bi-weekly radio show called "The Pharmacy," which will launch on Saturday as an Apple Music exclusive focusing on West Coast jams.




According to an Associated Press report, Dre's new hour-long show will start streaming tomorrow at 6 p.m. Eastern. It is not currently clear whether The Pharmacy will be a Beats 1 radio segment or a standalone station available through Apple Music, though recent developments to Apple's music strategy suggest a Beats 1 debut.

Dr. Dre, whose real name is Andre Young, joined Apple after his company Beats was acquired for $3 billion in May 2014. Technology from the Beats Music streaming service, including human curated playlists, was subsequently folded into Apple Music, which launched Tuesday.

Digital live radio, specifically the 24/7 Beats 1 station, is being touted by Apple as a tentpole feature that sets Apple Music apart from rival streaming services. Helmed by DJ Zane Lowe, Beats 1 has already announced a number of upcoming shows hosted by celebrities, including Elton John and St. Vincent.

This will be the second exclusive from Dre, who earlier this week released his seminal album "The Chronic" for streaming on Apple Music.
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Comments

  • Reply 1 of 33
    9secondko9secondko Posts: 929member
    The pharmacy?

    Seriously?

    Wow.
  • Reply 2 of 33
    justp1ayinjustp1ayin Posts: 205member
    Quote:

    Originally Posted by 9secondko View Post



    The pharmacy?



    Seriously?



    Wow.



    His name is Dr. Dre....

  • Reply 3 of 33
    9secondko9secondko Posts: 929member
    justp1ayin wrote: »

    His name is Dr. Dre....

    So he should call it the hospital.

    Always thought he was "doctor" in terms of doctoring other people's music to sound better.

    He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.

    But we both know that not the pharmacy being referred to.

    Surprised Apple is going with it.
  • Reply 4 of 33
    slurpyslurpy Posts: 5,115member
    Quote:
    Originally Posted by 9secondko View Post





    So he should call it the hospital.



    Always thought he was "doctor" in terms of doctoring other people's music to sound better.



    He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.



    But we both know that not the pharmacy being referred to.



    Surprised Apple is going with it.

     

    Uh, not sure what the big deal is. The obvious analogy is that its a musical pharmacy- instead of dispensing pills, it dispenses music. The "hospital" sounds a lot more ridiculous, and the connection is a lot weaker. You go to the hospital if you're sick/injured, you go to a pharmacy if you need to buy stuff. 

     

    People can bitch about Beats1 Radio all day long, but the truth it is is something that will increase the evangelizing of Apple, and increase awareness of Apple to an even broader audience. Like everything Apple does, it will have a positive effect on the ecosystem and brand stickiness. 

  • Reply 5 of 33
    ericthehalfbeeericthehalfbee Posts: 4,019member

    Why do I get the feeling we're going to see more and more announcements about radio shows from various artists/producers and others in the music industry? Every day it seems like there's something new. I think Apple wants to keep Apple Music/Beats 1 in the news during the first 90 days to really get people to tune in.

     

    I like Apple Music and the custom playlists it's always showing me in For You. I've already heard some new stuff I hadn't before that is relevant to my musical tastes based on artists I've selected and my existing music. I'm interested in seeing how far Apple expands radio with new shows.

  • Reply 6 of 33
    quadra 610quadra 610 Posts: 6,743member
    Quote:

    Originally Posted by 9secondko View Post





    So he should call it the hospital.



    Always thought he was "doctor" in terms of doctoring other people's music to sound better.



    He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.



    But we both know that not the pharmacy being referred to.



    Surprised Apple is going with it.

     

     

    "The Hospital"??

     

    Yeah that sounds great. 

     

     

    smh.

     

     

     

     

    Whereas "The Pharmacy" makes actual sense, and isn't spectacularly off-putting. 

     

    Music being the "medicine" prescribed by the "Dr" (Dre.)

  • Reply 7 of 33
    thewhitefalconthewhitefalcon Posts: 4,453member
    Quote:

    Originally Posted by Slurpy View Post

     

    People can bitch about Beats1 Radio all day long, but the truth it is is something that will increase the evangelizing of Apple, and increase awareness of Apple to an even broader audience. Like everything Apple does, it will have a positive effect on the ecosystem and brand stickiness. 


    It's radio. Nobody cares about Clear Channel or Viacom. Considering you need an Apple product (be it iTunes or hardware) to use it, this is hardly going to 'increase awareness of Apple'.

  • Reply 8 of 33
    quinneyquinney Posts: 2,524member
    At least he didn't call it "A Nigga Witta Gun".
  • Reply 9 of 33
    slurpyslurpy Posts: 5,115member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     

    It's radio. Nobody cares about Clear Channel or Viacom. Considering you need an Apple product (be it iTunes or hardware) to use it, this is hardly going to 'increase awareness of Apple'.


     

    Whether you like it or not, it will directly and indirectly increase exposure to the Beats brand, and Apple. All things considered, Beats1 is a net asset, and its existence is a good thing in many respects, and not a negative. 

  • Reply 10 of 33
    thewhitefalconthewhitefalcon Posts: 4,453member
    Quote:

    Originally Posted by Slurpy View Post

     

     

    Whether you like it or not, it will directly and indirectly increase exposure to the Beats brand, and Apple. All things considered, Beats1 is a net asset, and its existence is a good thing in many respects, and not a negative. 




    I'm not saying it's a negative (though the music definitely isn't for me <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />  ) but I don't think it's this huge positive thing either. It's a small value add.

  • Reply 11 of 33
    slurpyslurpy Posts: 5,115member
    Quote:

    Originally Posted by TheWhiteFalcon View Post

     



    I'm not saying it's a negative (though the music definitely isn't for me <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />  ) but I don't think it's this huge positive thing either. It's a small value add.


     

    I don't think it's a huge positive either, but any value added is a good thing. So I guess we agree. As for music, from what I've heard so far it's rather diverse, so I'm sure something will be there that you like on occasion. Not like it's from one particular genre or anything. 

  • Reply 12 of 33
    thewhitefalconthewhitefalcon Posts: 4,453member
    Quote:

    Originally Posted by Slurpy View Post

     

     

    I don't think it's a huge positive either, but any value added is a good thing. So I guess we agree. As for music, from what I've heard so far it's rather diverse, so I'm sure something will be there that you like on occasion. Not like it's from one particular genre or anything. 




    Diverse is a good word for it. The only song I've come across I liked was Pharrell's Freedom.

  • Reply 13 of 33
    slurpyslurpy Posts: 5,115member

    Diverse is a good word for it. The only song I've come across I liked was Pharrell's Freedom.

    It's definitely catchy.
  • Reply 14 of 33
    solipsismysolipsismy Posts: 5,099member
    9secondko wrote: »
    So he should call it the hospital.

    Always thought he was "doctor" in terms of doctoring other people's music to sound better.

    He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.

    But we both know that not the pharmacy being referred to.

    Surprised Apple is going with it.

    WTF is wrong with everyone around here these days?
  • Reply 15 of 33
    pfisherpfisher Posts: 758member
    As much as I like Dre, hard to see how Apple is ahead of the game and forward thinking with acts that have been around for 30 years. Apple need to be generation agnostic.
  • Reply 16 of 33
    solipsismysolipsismy Posts: 5,099member
    pfisher wrote: »
    As much as I like Dre, hard to see how Apple is ahead of the game and forward thinking with acts that have been around for 30 years. Apple need to be generation agnostic.

    1) And if Apple gets The Beatles to stream exclusively that's even worse for Apple Music because they're even older?

    2) You know that Apple Music isn't just music by Dr. Dre, right?
  • Reply 17 of 33
    splifsplif Posts: 592member
    Quote:

    Originally Posted by 9secondko View Post





    So he should call it the hospital.



    Always thought he was "doctor" in terms of doctoring other people's music to sound better.



    He doesn't call himself pharmacist dre. Even with a degree as a "doctor" of pharmacy, he'd be referred to as a pharmacist.



    But we both know that not the pharmacy being referred to.



    Surprised Apple is going with it.



    Oh no I'm shocked also¡ WTF?

  • Reply 18 of 33
    inotropeinotrope Posts: 11member
    DRE is an medical acronym for "digital rectal examination". Coincidence?

    For a suitable fee I'm happy to advise rap superstars on their prospective pseudonyms. ("P Diddy?!?")
  • Reply 19 of 33
    solipsismysolipsismy Posts: 5,099member
    inotrope wrote: »
    DRE is an medical acronym for "digital rectal examination". Coincidence?

    Yes! Dre is short for Andre, and Dr. Dre sounds like Dr. J. I would doubt that the digital rectal exam existed when Dre adopted the name.
  • Reply 20 of 33
    inotropeinotrope Posts: 11member
    Erm no.
    Digital rectal examination predates the concept of rap by centuries.
    Not everything on a tech forum is high tech.

    Digital = finger.

    It's common medical nomenclature.
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