Apple Music outdoor ad campaign goes interactive with Shazam

Posted:
in iPod + iTunes + AppleTV edited August 2015
Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist's page in Apple Music.




The new ads --?which AppleInsider spotted on Thursday in Manhattan?--?are aesthetically similar to the larger billboards Apple has been placing around the world in recent weeks, with a stylized Apple Music logo overlaid atop an artist's headshot. Only a small Shazam logo in the lower-left corner differentiates the interactive ads.

Scanning the ad with Shazam's image functionality will link the user directly to that artist's page in Apple Music. In our case, the poster featured On The Regular singer Shamir.

The ads mark another evolution in Apple's partnership with Shazam, which expanded with the release of iOS 8. Siri can now identify songs via Shazam, with commands like "What song is this?", "What is currently playing?", or "Name that tune."

Apple Music has accumulated 11 million trial members since its launch, and Apple continues to expand its content and features. Earlier this month, the company added a "Beats 1: Replay" feature to Connect that allows listeners to replay Beats 1 shows on demand.

Comments

  • Reply 1 of 7
    How would someone know what they need to do when they encounter these adds ?
  • Reply 2 of 7
    paxmanpaxman Posts: 4,594member
    yojimbo007 wrote: »
    How would someone know what they need to do when they encounter these adds ?
    Simple. The ads are aimed at young people who discover by trial and error. They are unafraid and dive in. As you get older you stop and wonder what to do.
  • Reply 3 of 7
    I kind of agree... But it is a bit of a stretch imho..
  • Reply 4 of 7
    paxman wrote: »
    Simple. The ads are aimed at young people who discover by trial and error. They are unafraid and dive in. As you get older you stop and wonder what to do.
    I kind of agree... But it is a bit of a stretch imho..
  • Reply 5 of 7
    calicali Posts: 3,495member
    Quote:

    Originally Posted by paxman View Post





    Simple. The ads are aimed at young people who discover by trial and error. They are unafraid and dive in. As you get older you stop and wonder what to do.



    "aimed at" is the new Applelogist meme.

    Please, you really think the idea is to stumble upon the interactive feature by accident? Age has nothing to do with chance at all.

     

    The fact you need Shazam downloaded to interactively open Apple Music is dumb.

     

    I'm thinking it's more a clean ad with an easter egg. I was actually hoping it played music.

  • Reply 6 of 7
    calicali Posts: 3,495member
    Quote:

    Originally Posted by Yojimbo007 View Post





    I kind of agree... But it is a bit of a stretch imho..



    That's because IT IS. You need an iPhone(which AI readers repeatedly argue that youngsters can't afford their own), You need Shazam downloaded and just "happen" to use the Shazam photo feature.

  • Reply 7 of 7
    badmonkbadmonk Posts: 772member
    The Shazam-AppleMusic interconnection works great for me.
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