Apple's product matrix, un-Jobs-like
When Steve came back to Apple he denounced Apple's product matrix as overcomplicated and overcostly. His vision was of 4 product lines, desktop/mobile for consumer/professionals.
But because of circumstances (some within, and some beyond Apple's control), the number of product lines now stands at 7:
Consumer:
- iBook
- iMac G3
- eMac
- iMac G4
Professional:
- PowerBook
- PowerMac
- XServe
While the Xserve is here to stay, and can make a new category of its own (Servers), Apple clearly will want to do something about the consumer line.
The number of machines in the consumer line has grown to what it is in order to touch a wide range of price points (pretty much the same reason, that created the confusion pre-Jobs).
Apple now has no less than 3 different types of motherboards, the iBook/iMac G3, the eMac/iMac/PowerBook/PowerMac and the XServe. This is both costly and problematic from a logistics aspect.
As the new motherboard XServe/new G4s (G5 ?) comes into being. I expect Apple to retire one of the other two. This would imply that the iMac G3/current iBook will die by MWSF.
The eMac will just have to stay, because schools want CRTs and if you are going to make it, you might as well sell it to anyone who wants one.
[ 06-26-2002: Message edited by: *l++ ]
[ 06-26-2002: Message edited by: *l++ ]</p>
But because of circumstances (some within, and some beyond Apple's control), the number of product lines now stands at 7:
Consumer:
- iBook
- iMac G3
- eMac
- iMac G4
Professional:
- PowerBook
- PowerMac
- XServe
While the Xserve is here to stay, and can make a new category of its own (Servers), Apple clearly will want to do something about the consumer line.
The number of machines in the consumer line has grown to what it is in order to touch a wide range of price points (pretty much the same reason, that created the confusion pre-Jobs).
Apple now has no less than 3 different types of motherboards, the iBook/iMac G3, the eMac/iMac/PowerBook/PowerMac and the XServe. This is both costly and problematic from a logistics aspect.
As the new motherboard XServe/new G4s (G5 ?) comes into being. I expect Apple to retire one of the other two. This would imply that the iMac G3/current iBook will die by MWSF.
The eMac will just have to stay, because schools want CRTs and if you are going to make it, you might as well sell it to anyone who wants one.
[ 06-26-2002: Message edited by: *l++ ]
[ 06-26-2002: Message edited by: *l++ ]</p>
Comments
I'm sure Apple will drop the G3 iMacs soon, anyway, so the eMac can simply be seen as a CRT version of the iMac product line.
The product Matrix is fine
While there is room for some streamlining, Apple's products now each have their own specific markets, for the most part.
Their situation now is nowhere near the confusing mess from post-Jobs/pre-Jobs days.
If anything I feel that Apple needs another consumer geared desktop (without a monitor and with an upgradable video...as in the Cube) to appeal to a consumer that does not want to spend the money for a full blown tower, but dosnt want to be limited to the stock video for the life of the computer.
I would not be supprised to see a high end professional model added to the PowerMac line either. (a Quad?) This would appeal to the high end video market that apple has been buying up intelectual property in over the past year...
The word is not a 1 size fits all, and Apple knows this. As long as they dont over-extend their product matrix they are fine....
[ 06-26-2002: Message edited by: erbium ]</p>
<strong>bullshit..the UMA motherboards do not vary that much. It's the ASICS that are costly to design.
</strong><hr></blockquote>
For all practical purposes, the ASICs ARE the motherboard. The G3 uses the 60x bus, while the G4 uses MAXBUS, and it seems likely that the next G4/G5 will use a different/updated one.
If Apple's current north/southbridge ASICs (the heart of the UMA-1 board) can interface to both G3 and G4, then you may be right, but if they are different, they will kill one bus support.
I say the pinouts are different and hence the ASICs are different. I may be wrong, but it makes sense.
[ 06-26-2002: Message edited by: *l++ ]</p>
My suggested Grid (eMac, iMac same to me)
iMac / iBook
PowerMac / PowerBook
ProMac / XServe
Just an opinion.
j/k
<strong>I think that they should lower the price on the G3 iMac to $599, or $499 if they can. Then they should sell them at KMart, Wal-Mart, and CostCo just like they sell cheap HP machines at that locations. If they sell like hotcakes, they could sell the nifty high-priced iMacs with superdrives and flat screens nearby.</strong><hr></blockquote>
Ditto, use the G3 iMac to develop market share. It will also keep IBM making chips for them. Moto can make the G4's ... and maybe IBM/Moto can make Apple's version of the G5 (mentioned that way, because all the rumors seem to be a mish-mash of Moto-IBM concepts and the only parts that appear to fit are the modular e500 standards that allow multiple companies to make similar chips <oh my, what AIM was originally supposed to be!!>. Apple can "trickle down" the tech from the "Pro" machines to consumer level, and concentrate on pushing the envelope with the "Pro" level.
<strong>I think that they should lower the price on the G3 iMac to $599, or $499 if they can. Then they should sell them at KMart, Wal-Mart, and CostCo just like they sell cheap HP machines at that locations. If they sell like hotcakes, they could sell the nifty high-priced iMacs with superdrives and flat screens nearby.</strong><hr></blockquote>
Selling computers at Kmart, Wal-Mart and the like will do more damage to Apple's image than good. Anyone who buys an imac at wal-mart isn't going to go to an apple store a month later to by a powerbook because they like the mac experience. These stores are only interested in moving boxes, the margins are so slim on macs that its not worth their time or floor space to shelf them. People aren't just going to switch to apple because of a blue light special, customers need to experience the mac, touch it use it just like at an apple store, who will help them at wal-mart
Sue-Anne from housewares give me a break. The only big box non electronics retailer I could see successfully selling iMacs would be Ikea - people buy into the lifestyle B.S. and actually believe that Ikea's cheap ugly furniture needs to be accented by a stylish computer. - reminds me of fightclub - you can't just buy one piece of ugly Ikea furniture you need to buy the damn floor display.
<img src="graemlins/oyvey.gif" border="0" alt="[No]" />
<strong>
Selling computers at Kmart, Wal-Mart and the like will do more damage to Apple's image than good. Anyone who buys an imac at wal-mart isn't going to go to an apple store a month later to by a powerbook because they like the mac experience. These stores are only interested in moving boxes, the margins are so slim on macs that its not worth their time or floor space to shelf them. People aren't just going to switch to apple because of a blue light special, customers need to experience the mac, touch it use it just like at an apple store, who will help them at wal-mart
Sue-Anne from housewares give me a break. The only big box non electronics retailer I could see successfully selling iMacs would be Ikea - people buy into the lifestyle B.S. and actually believe that Ikea's cheap ugly furniture needs to be accented by a stylish computer. - reminds me of fightclub - you can't just buy one piece of ugly Ikea furniture you need to buy the damn floor display.
<img src="graemlins/oyvey.gif" border="0" alt="[No]" /> </strong><hr></blockquote>
Well, Apple has sold iMacs at Sam's, part of Wal-Mart. I don't recall it hurting anything too much, do you?
<strong>
Well, Apple has sold iMacs at Sam's, part of Wal-Mart. I don't recall it hurting anything too much, do you?</strong><hr></blockquote>
It didn't hurt anything, cause it didn't do anything. Sam's was moving boxes not marketing a great product, how many PC folks do you think switched to mac because they could buy it at sams. I bet most sales went to people who already had a mac at home but didn't want their kids messing with it, so they bought them a cheap imac.
Why doesn't Sams still sell them or any other mac product?
I think IKEA kicks ass. Now I do admit, the $15 coffee tables kinda suck, but my $1400 entertainment center is the balls. IKEA is very much a culture, like Apple. I drive 1 hour out of my way when I'm in Dallas to check out an Apple store, and I drive 1 hour out of my way whenever I'm in Houston or LA to visit IKEA. Your apologies are accepted.
<strong><ahem>
I think IKEA kicks ass. Now I do admit, the $15 coffee tables kinda suck, but my $1400 entertainment center is the balls. IKEA is very much a culture, like Apple. I drive 1 hour out of my way when I'm in Dallas to check out an Apple store, and I drive 1 hour out of my way whenever I'm in Houston or LA to visit IKEA. Your apologies are accepted.</strong><hr></blockquote>
You just proved my point, people love the whole culture thing that's why ikea could sell macs but not Kmart and wal-mart.
p.s. Sure ikea has style but you can't honestly tell me that they sell quality. I have never seen an ikea desk on the antique roadshow.
i don't think iKea stuff qualifies as antiques. i like the iKea stores, because its the only place in the states you can get a `japp` bar or a bag of `daims` (swedish candies). damn those r gewd.
a little more on topic now: the shytty iMac is gonna get dropped (maybe not today, maybe not tomorrow, but someday). i think the lineup is definitely going to stay extended (no longer 2x2), but i dont think it'll go much further. prolly Low Desktop (eMac), Mid Desktop (iMac), Hi Desktop (pMac). Then some books like, Low Book (2b released? eBook?), Mid Book (iBook), Hi Book (pBook). The xserve (as i see it), can't really have a laptop translation, so it would be in a separate scheme.