Secret Weapon : Quicktime Hardware
Let's none of us forget that Sun, Ericsson and Apple made a <a href="http://www.apple.com/pr/library/2002/feb/12wireless.html" target="_blank">deal earlier this year</a> to put Quicktime on future products like phones and PDA's. We've been talking about QT on handhelds for years now.
Are we any closer now?
D
Are we any closer now?
D
Comments
content creation: Encoding software
content delivery: Server hardware and streaming software
wireless infrastructure: Cell Towers
This isn't QuickTime, this is MPEG4 (which will replace QuickTime Movie format). The encoding will be quicktime, but the mobile phones will use there own software for recieving and decoding.
There are dedicated MPEG4 playback cards for slow PCs.
Quicktime uses the graphic chip to accelerate media already, Quartz Extreme will add to this, and MPEG4 acceleration will be optimized.
Not sure quite how it works, but from what I gather Quartz Extreme will use the graphics chip to render far, far more than currently, and the CPU will be less important. Good if you are a company cursed with a GeForce 4 Ti 4600, but a 1GHZ/133MHz chip to use it with
Barto
[ 06-29-2002: Message edited by: Barto ]</p>
The future is bleak, and it's only becoming more overcast.
Final Cut Pro sits on top of QuickTime as does DVDSP which are quickly taking over.
QuickTime is split between authoring and playback/viewer markets and this dichotomy is never fully explored by market research outfits. The stats were also flawed until Apple yelled at one group (which still put QT player users third, but at a higher percentage than before).
Clear Channel Communications may be gung-ho on Macs in the offices but their various stations simulcast in WMP not QuickTime. If they switched, well that would definately put a dent in WMP numbers (Clear Channel owns a very large number of radio stations).
Heck Rush Limbaugh is a big Mac user and yet he also uses Windoze Media to simulcast on the Internet. His audience is huge imagine if he used QuickTime formats.
You should start to see more push by Apple against Microsoft now that the secret non-compete agreement expired. The "Switch" ads and the new browser wars are the first salvos in the new OS war. In case no one noticed IE 5.2 usurps Apple's default portal web site with MSN *only* in IE. MS is pushing back, whee isn't this fun!
<strong>You should start to see more push by Apple against Microsoft now that the secret non-compete agreement expired.</strong><hr></blockquote>
It didn't.
It does in August.
It doesn't.
(click)