How does Apple determine location of stores

Jump to First Reply
satchmosatchmo
Posted:
in General Discussion edited January 2014
Just wondering how Apple decides where to open each Apple Store.

Is it based on installed Apple user base in a particular area?



Or is a location where their research says is a strong PC base who may switch?



Or is it just a matter of ploping a store in any trendy well trafficked mall?

Comments

  • Reply 1 of 5
    eugeneeugene Posts: 8,254member
    It's mostly the latter...putting boutique products in boutique settings with lots of foot traffic / window shoppers.
     0Likes 0Dislikes 0Informatives
  • Reply 2 of 5
    macsrgood4umacsrgood4u Posts: 3,007member
    They first elminate areas where Appleinsider posters are! (That is to insure reasonable sales and not just 'just looking" know-it-all people). Then they look for locations that have high foot traffic, a demographic area where Apple has traditionally had good sales, and a location among "better" retailers.
     0Likes 0Dislikes 0Informatives
  • Reply 3 of 5
    dstranathandstranathan Posts: 1,717member
    They use outsource companies that provide retail demographic data. It's a science. Location and high profile are important too of course, but Apple wants an approximate figure on how much the average user/shopper in the area makes and spends. In other words "racial profiles"!



    Just kidding! But serious, they do a lot of research to figure out the typical person who will walk by the store, and how to market to them. The "Switch" ads may help...
     0Likes 0Dislikes 0Informatives
  • Reply 4 of 5
    groveratgroverat Posts: 10,872member
    To piss me off.
     0Likes 0Dislikes 0Informatives
  • Reply 5 of 5
    murbotmurbot Posts: 5,262member
    Come on Steve, get your lazy butt up here to Canada. They make dogsleds now that are more than large enough to haul a PowerMac back to the igloo.



    [ 07-16-2002: Message edited by: murbot ]</p>
     0Likes 0Dislikes 0Informatives
Sign In or Register to comment.