I'm always amused with these fantasies about how Apple is going to/should screw it's competition. One minute content blockers and spotlight are going to put a hurt on Google and ooh Apple should do its own search engine cuz that would really screw Google. Or Apple needs to make ARM Macs cuz that would really screw Intel. Now it's bring all their cloud stuff in house so they can screw Amazon. Thankfully I think Apple's decision making is focused on providing the best experience for consumers not how can we screw our competitors.
Well, integrating a better search into their platform does bring the best experience.
I've just switched away from google because I can't stand their "search" results anymore. They try to guess what I meant instead of what I wrote and they're almost always wrong. Not to mention the results themselves are obviously manipulated to promote themselves, instead of well what your looking for!
If Apple can do better search, and I don't doubt they can, they should go for it. They shouldn't do it just to spite Google though; that would be stupid.
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I've just switched away from google because I can't stand their "search" results anymore.
They try to guess what I meant instead of what I wrote and they're almost always wrong.
Not to mention the results themselves are obviously manipulated to promote themselves, instead of well what your looking for!
If Apple can do better search, and I don't doubt they can, they should go for it.
They shouldn't do it just to spite Google though; that would be stupid.