Apple isn't the only Acquisition hound(Nvidia)

in General Discussion edited January 2014
<a href=""; target="_blank">Nvidia's newest purchase</a>

[quote]Yahoo reported that Nvidia, a developer of graphics chips used in PCs and video game consoles, announced that it has acquired Exluna, a developer of film-quality graphics rendering software. Financial terms of the transaction were not disclosed, but Santa Clara-based Nvidia said the acquisition is part of its strategy to bring cinematic quality to real-time graphics and adds core engineering competency and intellectual property to its recently announced "Cg" strategy. Separately, digital animation production firm Pixar announced that it settled its outstanding litigation against Berkeley, Calif.-based Exluna. Pixar sued Exluna in March 2001 for misappropriation of trade secrets, copyright infringement and patent infringement.



  • Reply 1 of 4
    hmurchisonhmurchison Posts: 12,392member
    <a href=""; target="_blank">Entropy Exluna's product</a>


    Exluna is developing a line of Look Development products --applications and technologies for shading, lighting, painting and rendering.


    Entropy, our first commercial product, is a production quality rendering system designed to bring unparalleled quality and features to computer graphic artists. Designed and priced for a wide range of users in film, television, design, CAD, and game development, Entropy is both powerful and easy to use. Entropy is currently integrated with Discreet's 3ds max and plug-ins for other popular modeling packages will follow.

  • Reply 2 of 4
    frawgzfrawgz Posts: 547member
    I know this sounds unlikely, but I wonder how closely Nvidia and Apple are working these days? If Nvidia knows that Apple is moving heavily into the film/3D market, then perhaps they want to strengthen their offerings in that area in order to do better business with Apple. And then perhaps Steve would be quick to wrap up any dispute between his other company and Exluna. Hmmm..

    End wild speculation.
  • Reply 3 of 4
    hmurchisonhmurchison Posts: 12,392member
    Hey Apple could use an Ally in GPU Hardware and Nvidia could use Apple's prowess with Quicktime and managing Codecs. Let's hook these two up and see what kind of babies they create
  • Reply 4 of 4
    macmediamacmedia Posts: 152member
    It's kind of weird because on the same day, Pixar (Mr. Jobs other hobby) settled a <a href=""; target="_blank">lawsuit</a> with the folks at Exluna over their using proprietary Pixar technology. I believe that some of the Exluna folks used to work at Pixar before starting their own company. Maybe now Steve-O gets to stare at them at the next Apple/Nvidia confab.

Sign In or Register to comment.