Excellent point about the "Flagship" stores
This is from an article at <a href="http://www.siliconvalley.com/mld/siliconvalley/business/technology/personal_technology/3732683.htm"; target="_blank">SiliconValley.com</a>
I paticularly like this segment:
[quote]Retail
Finally, Apple opened up a new retail store in New York's SoHo neighborhood. The store is bigger than the others Apple has opened so far -- it's two stories instead of one. During the press tour, Jobs asked me what I thought of it. ``Looks pretty nice,'' I said. ``It looks like you designed it mostly to accommodate more foot traffic.''
He looked at me like I was an idiot. ``What do you expect?'' he said. ``Motor traffic?''
Apple could have chosen to put some special feature in the extra space, something unique that's found only in the bigger stores. Maybe a PowerMac loaded with the hottest Mac-compatible video games. Maybe a ``switch'' station where you could pit a Mac and a PC against each other in various tasks, to show that a Mac can do much of what a PC can do.
Apple didn't do that. The company chose instead to basically build the same store it has been building, only bigger, to accommodate more foot traffic.<hr></blockquote>
I think he has a good point. There should be something unique (other than actually having a real theater) in the flagship stores. Also, I like Jobs' sarcastic comment.
I paticularly like this segment:
[quote]Retail
Finally, Apple opened up a new retail store in New York's SoHo neighborhood. The store is bigger than the others Apple has opened so far -- it's two stories instead of one. During the press tour, Jobs asked me what I thought of it. ``Looks pretty nice,'' I said. ``It looks like you designed it mostly to accommodate more foot traffic.''
He looked at me like I was an idiot. ``What do you expect?'' he said. ``Motor traffic?''
Apple could have chosen to put some special feature in the extra space, something unique that's found only in the bigger stores. Maybe a PowerMac loaded with the hottest Mac-compatible video games. Maybe a ``switch'' station where you could pit a Mac and a PC against each other in various tasks, to show that a Mac can do much of what a PC can do.
Apple didn't do that. The company chose instead to basically build the same store it has been building, only bigger, to accommodate more foot traffic.<hr></blockquote>
I think he has a good point. There should be something unique (other than actually having a real theater) in the flagship stores. Also, I like Jobs' sarcastic comment.
Comments
<strong>This is from an article at <a href="http://www.siliconvalley.com/mld/siliconvalley/business/technology/personal_technology/3732683.htm"; target="_blank">SiliconValley.com</a>
I think he has a good point. There should be something unique (other than actually having a real theater) in the flagship stores. Also, I like Jobs' sarcastic comment.
</strong><hr></blockquote>
Re the "switch" station...
been under consideration already:
<a href="http://www.macrumors.com/pages/2002/06/20020606181845.shtml"; target="_blank">http://www.macrumors.com/pages/2002/06/20020606181845.shtml</a>;
joek