New 13" MacBook to launch in Q3, end development of MacBook Air insider says

Posted:
in Future Apple Hardware edited May 2016
Noted KGI analyst Ming-Chi Kuo predicts Apple to launch a next-generation 13-inch MacBook model in the third quarter of 2016, which would expand the company's thin-and-light lineup directly into 13-inch MacBook Pro territory.




In a note obtained by AppleInsider on Monday, Kuo says the forthcoming form factor will join Apple's existing 12-inch MacBook with Retina display, an interesting strategy considering only one inch on the diagonal separates the two models.

Apple might be playing at the long game, however, as the analyst foresees a coming end to meaningful development of the MacBook Air series. Instead of upgrading to high-resolution Retina displays, speedy I/O technology and Force Touch trackpads, 11- and 13-inch MacBook Air upgrades are predicted to stagnate, turning the former thin-and-light flagship into an entry level offering, Kuo says. Much the same happened to the erstwhile polycarbonate MacBook.

The analyst earlier today predicted big changes for Apple's MacBook Pro lineup. Of note, the new Pro models are thought to integrate Touch ID fingerprint recognition technology, an OLED touch bar, USB-C, Thunderbolt 3 and more, all crammed into a slimmed-down aluminum chassis. Kuo pegs a fourth quarter launch date for the refreshed MacBook Pros.

If the updates do indeed come to pass as Kuo describes, Apple's laptop product line will once again return to a clearly delineated three-tier structure, with MacBook leading in portability, MacBook Pro positioned as the all-out performer and MacBook Air taking over as the budget device.
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Comments

  • Reply 1 of 52
    appexappex Posts: 687member
    Whatever, but bring standard ports like Thunderbolt 3 and USB 3.1 Type-C (reversible) generation 2 to all Apple devices, together with SDXC supporting maximum read/write speed (300 MB/s).
    1983kermit4krazyelijahgpulseimages
  • Reply 2 of 52
    repressthisrepressthis Posts: 361member
    Poor MacBook Air lineup...it will have to die a long and slow death, if the rumor true. Once revered has a technological wonder, will now be relegated to periodically, unimaginative updated entery model most users rather not get stuck with. Kind of sad. 
    irelandkermit4krazypulseimages
  • Reply 3 of 52
    rogifan_newrogifan_new Posts: 2,889member
    With the retina MacBook and the retina MacBook Pros why in the world would anyone think or expect Apple would bring retina to the MacBook Air? It should be obvious to anyone that the Air is on its way out.
    tmaycintosradarthekatfastasleep
  • Reply 4 of 52
    sflocalsflocal Posts: 4,128member
    With the retina MacBook and the retina MacBook Pros why in the world would anyone think or expect Apple would bring retina to the MacBook Air? It should be obvious to anyone that the Air is on its way out.
    If they bring the MBA chassis to the MBP line, then that's it for the air.  Right now, the MBP's are on the heavy-side compared to the MBA's for those that one a desktop-class CPU, along with the lightness the MBA offers.
  • Reply 5 of 52
    foggyhillfoggyhill Posts: 4,692member
    I'm so  tired of hearing from that so called analysts, every few days there is something "new".
    Doesn't matter if it contradicts himself 5 times in a few months, parrots what 20 others already said or issues a big duh : only his last damn entry "counts" for anything.
    If he's  wrong 100 times, it doesn't matter cause he was right that one time.

    He's more a god damn publicist than analyst.


    edited May 2016 elijahgpulseimagespotatoleeksoup
  • Reply 6 of 52
    why 13"? wouldnt 14" make much mur sense? 12",14"mb and 14",16" mbp
    irelandtechprod1gypulseimages
  • Reply 7 of 52
    irelandireland Posts: 17,223member
    Stop referring to him as "insider". He's an Asian analyst. Also agree with new poster. We want a 14" Retina machine, not 13"—it's too close to 12".

    12", 14", 16" (Pro)
    edited May 2016 linkmanpscooter63
  • Reply 8 of 52
    badmonkbadmonk Posts: 684member
    I still suspect that what we will get is-

    MBA- kept as budget entry level device...or phased out.

    rMB 12" (current model)
    new 13" MBP
    new rMB 14"
    new 15" MBP

    It has a nice Apple eloquence about it.
    edited May 2016 jkichlinecanukstormsteveh
  • Reply 9 of 52
    jkichlinejkichline Posts: 1,290member
    badmonk said:
    I still suspect that what we will get is-

    MBA- kept as budget entry level device...or phased out.

    rMB 12" (current model)
    new 13" MBP
    new rMB 14"
    new 15" MBP

    It has a nice Apple elogance about it.
    I agree. This would make sense. I'm still hoping they make an entry-level device with an A10X processor just to get rid of the Intel tax and show the power and efficiency of those processors. Maybe in a visited Air concept? The current processor in my iPad Pro is actually faster than my Late 2013 rMBP so it could be done especially since Apple is known for their agility in porting their OS to different platforms.
    williamlondon
  • Reply 10 of 52
    jkichline said:

    I'm still hoping they make an entry-level device with an A10X processor just to get rid of the Intel tax and show the power and efficiency of those processors. Maybe in a visited Air concept? The current processor in my iPad Pro is actually faster than my Late 2013 rMBP so it could be done especially since Apple is known for their agility in porting their OS to different platforms.
    This wouldn't surprise me in the slightest, it's an obvious opportunity for iOS and Apple, to make A-series laptops running some variant of iOS. Touch ID coming, hmmm. OLED touchbar, hmmmm. Size too similar to the existing rMB, hmmmmm. Perhaps all these rumours are correct, but the conclusions drawn are not and what Apple is planning is to bring to market a whole new series of device unlike all existing ones. Sure would be exciting.
  • Reply 11 of 52
    rogifan_newrogifan_new Posts: 2,889member
    jkichline said:
    badmonk said:
    I still suspect that what we will get is-

    MBA- kept as budget entry level device...or phased out.

    rMB 12" (current model)
    new 13" MBP
    new rMB 14"
    new 15" MBP

    It has a nice Apple elogance about it.
    I agree. This would make sense. I'm still hoping they make an entry-level device with an A10X processor just to get rid of the Intel tax and show the power and efficiency of those processors. Maybe in a visited Air concept? The current processor in my iPad Pro is actually faster than my Late 2013 rMBP so it could be done especially since Apple is known for their agility in porting their OS to different platforms.
    So what's the iPad Pro for then?
  • Reply 12 of 52
    jkichline said:
    I agree. This would make sense. I'm still hoping they make an entry-level device with an A10X processor just to get rid of the Intel tax and show the power and efficiency of those processors. Maybe in a visited Air concept? The current processor in my iPad Pro is actually faster than my Late 2013 rMBP so it could be done especially since Apple is known for their agility in porting their OS to different platforms.
    So what's the iPad Pro for then?
    Tablet vs. (non-touch) laptop.
  • Reply 13 of 52
    macxpressmacxpress Posts: 4,447member
    appex said:
    "New 13" MacBook to launch in Q3, end development of MacBook Air insider says".

    Only good if Apple releases a Mac tablet.

    Thats what the MacBook is for. In case you haven't realized...the MacBook basically replaces the MacBook Air. Once the MacBook was released, the MacBook Air doesn't need to exist. Yes, its more expensive, but the price will come down in time. Don't forget, the MacBook Air was insanely expensive for what you got when it first came out too and then all of a sudden Apple could make it hundreds of dollars cheaper. 
  • Reply 14 of 52
    kpomkpom Posts: 602member
    If it is 13.3" rather than 13 then it is not "only an inch" larger. 
    canukstormai46
  • Reply 15 of 52
    levilevi Posts: 343member
    foggyhill said:
    I'm so  tired of hearing from that so called analysts, every few days there is something "new".
    Doesn't matter if it contradicts himself 5 times in a few months, parrots what 20 others already said or issues a big duh : only his last damn entry "counts" for anything.
    If he's  wrong 100 times, it doesn't matter cause he was right that one time.

    He's more a god damn publicist than analyst.


    Kuo is the best of any when it comes to product launches and features. 
  • Reply 16 of 52
    wigginwiggin Posts: 2,258member
    With the retina MacBook and the retina MacBook Pros why in the world would anyone think or expect Apple would bring retina to the MacBook Air? It should be obvious to anyone that the Air is on its way out.
    Or it becomes the "education" model for those schools who feel that a tablet is not the best device for their students. If a school decides that a tablet (of any kind) is not enough and want to go with laptops, Apple really offers no affordable options. I'm not suggesting that Apple compete with Chromebook on price, but if they keep with the slightly older technology in the Air and bump the price down just a tad it would be competitive. 11" model for younger students, 13" for older students which would give continuity as students progress through the grades.
  • Reply 17 of 52
    linkmanlinkman Posts: 794member
    ireland said:
    Stop referring to him as "insider". He's an Asian analyst. Also agree with new poster. We want a 14" Retina machine, not 13"—it's too close to 12".

    12", 14", 16" (Pro)
    Having approximately 1" diagonal measurement size difference in screen size definitely does not make for product differentiation. There would have to be some other significant changes to allow for almost exactly the same dimensions.
    williamlondonelijahg
  • Reply 18 of 52
    metrixmetrix Posts: 204member
    Is there a difference between a Chrome book and an iPad with a bluetooth keyboard?
  • Reply 19 of 52
    redstaterredstater Posts: 49member
    MacBook Air as an entry level device for $700 or even $500 is a bad idea why? If Apple is able to manufacture the things for $250 and sell then for $500, what is the problem? Do you want Apple products to be for the masses or don't you? Or would you rather them remain a product for the elite? Another thing: an entry level MacBook Air wouldn't even need the A9 or another ARM chip, which everyone wants to see happen for geeky tech reasons, not because it fills an actual market need. (Never mind the fact that it would force Apple to tune one version of OS X for ARM and another for x86 and maintain two separate OS streams; something that has never been Apple's thing - it is more like what Microsoft and Google specialize in - and should never be.) Instead, it could simply use a cheaper Intel i-series chip (not a Pentium or Celeron type that is being used for Chromebooks and cheaper Windows 10 devices) than are in the MacBook Pros, which quite honestly should cost the same as an A9 anyway. It may even cost less! If Apple is able to build a quality machine that capably runs Mac OS X and sell it for $500-$700 and still make a large per-device margin, then why not? It could target Windows users, public schools and even the users of better Chromebooks (which run about $350-$400). If there is a downside, explain it to me. And if the claim is that Apple cannot POSSIBLY make a device with an i3 or i5 processor that capably runs OS X for that amount of money, make that case also. Kind of difficult to do so if you ask me when you consider that the Mac Mini already starts at $499. (Had I known of the Mac Mini's existence I would not have bought my last Windows PC. I am still hoping that the thing kicks the bucket soon so I can replace it with one.) http://www.apple.com/mac-mini/.
    elijahgDangDave
  • Reply 20 of 52
    macxpressmacxpress Posts: 4,447member
    wiggin said:
    With the retina MacBook and the retina MacBook Pros why in the world would anyone think or expect Apple would bring retina to the MacBook Air? It should be obvious to anyone that the Air is on its way out.
    Or it becomes the "education" model for those schools who feel that a tablet is not the best device for their students. If a school decides that a tablet (of any kind) is not enough and want to go with laptops, Apple really offers no affordable options. I'm not suggesting that Apple compete with Chromebook on price, but if they keep with the slightly older technology in the Air and bump the price down just a tad it would be competitive. 11" model for younger students, 13" for older students which would give continuity as students progress through the grades.

    I don't think giving students an old under powered Mac with a horrible screen is in the best interest of Apple. Most schools such as ours just buy 13" MacBook Pro Retina models (or the 13" MacBook Pro w/SuperDrive). There's a large difference between a chromebook and a Mac. We use both and both have their places. There are many things a Mac can do that a ChromeBook cannot. The only place Apple is getting hurt are these 1-to-1 initiatives which from our experience and others in this same region never work. 

    If Apple really wanted to compete with the ChromeBook they'd release a regular iPad with the smart connector on it and include the keyboard case. The keyboard is the iPad's biggest downfall because the onscreen one sucks for typing and others are bluetooth with constant dead batteries. Other than that an iPad will do far more than any ChromeBook would and isn't any harder to manage with the right management software (JAMF Casper). iPads just get a bad reputation because schools don't plan before they deploy so iPads turn in to "toys" instead of learning tools. 
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