Apple's Mac sheds marketshare in Q2, sinks to 5th place amid worldwide sales slowdown
Apple's share of the global PC market took a substantial hit during a challenging second quarter, dropping the company down to fifth place among the world's top computer manufacturers, according to preliminary numbers from market research firms Gartner and IDC.
Source: Gartner
Gartner reports Apple's worldwide marketshare remained steady at 7.1 percent during the second quarter of 2016, though year-over-year shipments dropped to 4.6 million units, down from 4.8 million in 2015. The 4.9 percent sales contraction was the worst performance put in by a top-five vendor, but in line with a 5.2 percent decline in overall PC shipments, the firm said.
Asus replaced Apple in the No. 4 spot on a 1.3 percent uptick in worldwide shipments over the same three-month period. The Taiwanese producer shipped 4.7 million units for the quarter.
"One of the ongoing problems in the PC market has been the price hike in selected regions due to the weakening local currency against the U.S. dollar," said Gartner analyst Mikako Kitagawa. "The price issue has impacted the EMEA, and Latin America regions for the past year. However, PC shipment declines became rather modest in the second quarter compared to previous quarters, which suggests a fading currency impact."
Despite being down 2.2 percent year-over-year, Lenovo managed to ship 13.2 million units in quarter two, good enough to retain its lead with a 20.5 percent share of the global market. HP came in second with 12.3 million units shipped, while third place Dell saw the quarter's biggest gains with a 3.1 percent year-over-year bump on shipments of 9.8 million units.
Acer rounded out the top six with a 6.9 percent share of the market on 4.4 million units shipped.
Apple's U.S. results were even more dismal, with Gartner tracking a 9.3 percent year-over-year decline on 1.9 million units shipped, again the worst performance of any top-five vendor. Mac dropped to fourth place behind Lenovo, which saw U.S. shipments grow 9.2 percent to 2.2 million units. Dell shipped an estimated 4.1 million computers to surpass HP as the domestic market leader, while Asus brought up the rear with 751,000 shipments.
Source: IDC
Apple fared much worse in IDC's numbers, which placed Mac's worldwide marketshare at 7.1 percent last quarter on 4.4 million shipments, down 8.3 percent from 2015. Like Gartner, IDC saw Asus usurp Apple for fourth place with an estimated 4.5 million computers shipped, up 5.4 percent from the year ago quarter.
Lenovo's marketshare slipped 2.3 points to 21.2 percent, but the Chinese company led the pack with 13.2 million units shipped. HP jumped 5.1 percent on 12.9 million shipped units and Dell came in third with an estimated 10 million shipments and 16 percent marketshare.
For the U.S., Apple retained its fourth place spot ahead of Acer on IDC's tracker with 1.9 million shipments, down 7.6 percent year-over-year. HP shipped an estimated 4.5 million units to lead Dell's 4.4 million, while Lenovo came in third with 2.4 million units shipped. All top-five manufacturers except for Apple recorded double-digit gains from the year ago quarter.
Apple's sales lull could lift this fall, when the company is expected to refresh its popular MacBook line of products. Particularly, a hotly anticipated MacBook Pro revamp with OLED touchbar and slim form factor is predicted to launch in the fourth quarter. Other rumors suggest Apple plans to expand its MacBook thin-and-light series with a 13-inch model some time in the third quarter.
Source: Gartner
Gartner reports Apple's worldwide marketshare remained steady at 7.1 percent during the second quarter of 2016, though year-over-year shipments dropped to 4.6 million units, down from 4.8 million in 2015. The 4.9 percent sales contraction was the worst performance put in by a top-five vendor, but in line with a 5.2 percent decline in overall PC shipments, the firm said.
Asus replaced Apple in the No. 4 spot on a 1.3 percent uptick in worldwide shipments over the same three-month period. The Taiwanese producer shipped 4.7 million units for the quarter.
"One of the ongoing problems in the PC market has been the price hike in selected regions due to the weakening local currency against the U.S. dollar," said Gartner analyst Mikako Kitagawa. "The price issue has impacted the EMEA, and Latin America regions for the past year. However, PC shipment declines became rather modest in the second quarter compared to previous quarters, which suggests a fading currency impact."
Despite being down 2.2 percent year-over-year, Lenovo managed to ship 13.2 million units in quarter two, good enough to retain its lead with a 20.5 percent share of the global market. HP came in second with 12.3 million units shipped, while third place Dell saw the quarter's biggest gains with a 3.1 percent year-over-year bump on shipments of 9.8 million units.
Acer rounded out the top six with a 6.9 percent share of the market on 4.4 million units shipped.
Apple's U.S. results were even more dismal, with Gartner tracking a 9.3 percent year-over-year decline on 1.9 million units shipped, again the worst performance of any top-five vendor. Mac dropped to fourth place behind Lenovo, which saw U.S. shipments grow 9.2 percent to 2.2 million units. Dell shipped an estimated 4.1 million computers to surpass HP as the domestic market leader, while Asus brought up the rear with 751,000 shipments.
Source: IDC
Apple fared much worse in IDC's numbers, which placed Mac's worldwide marketshare at 7.1 percent last quarter on 4.4 million shipments, down 8.3 percent from 2015. Like Gartner, IDC saw Asus usurp Apple for fourth place with an estimated 4.5 million computers shipped, up 5.4 percent from the year ago quarter.
Lenovo's marketshare slipped 2.3 points to 21.2 percent, but the Chinese company led the pack with 13.2 million units shipped. HP jumped 5.1 percent on 12.9 million shipped units and Dell came in third with an estimated 10 million shipments and 16 percent marketshare.
For the U.S., Apple retained its fourth place spot ahead of Acer on IDC's tracker with 1.9 million shipments, down 7.6 percent year-over-year. HP shipped an estimated 4.5 million units to lead Dell's 4.4 million, while Lenovo came in third with 2.4 million units shipped. All top-five manufacturers except for Apple recorded double-digit gains from the year ago quarter.
Apple's sales lull could lift this fall, when the company is expected to refresh its popular MacBook line of products. Particularly, a hotly anticipated MacBook Pro revamp with OLED touchbar and slim form factor is predicted to launch in the fourth quarter. Other rumors suggest Apple plans to expand its MacBook thin-and-light series with a 13-inch model some time in the third quarter.
Comments
What's better? 100 pounds of feces or 1 pound of pure gold? Which would you rather have?
Baloney. This has absolutely NOTHING to do with the slowdown in PC sales worldwide
Nonsense and nothing to with the worldwide slowdown in PC sales. It’s just your ilk looking for an excuse to bloviate and repeat your spoon fed meme about innovation. There is no spec war or innovation dearth, only people leaving PCs behind for smartphones and tablets, something the “real work can only be done on a PC” crowd couldn’t understand if their lives depended on it. Accept the truth of why PC/Mac sales are down worldwide instead of trying to explain it with your PC bias.
http://www.gartner.com/newsroom/id/3280626
So I'm not seeing the "sinking" to 5th place or the "shedding" of market share.
Apple will release its new machines when it's ready and not a moment sooner. It's always been this way, always will be—to their credit!
Another reason is because the Macs they do have are updated so rarely without a mid-cycle price drop. Who in their right mind would buy a MBP that's not been updated through two generations of Intel chips, is over a year old and costs just the same as release day? Granted processing speed isn't following Moore's law anymore but it's not halted completely. You can get a same spec PC with a 3 year warranty for half the price of a Mac with a 1 year warranty.
Part of of the cost was always justified by Windows' perpetual failings, but - unfortunately for us & Apple - it's nowhere near as bad as it used to be.
Oh and don't get me started on the also stagnant Mac Pro.
[Edit]: Christ this forum's editor is f*cking awful. Jumps around everywhere and can't quote properly, ugh.