Apple iPad grows share of global tablet market despite declining sales

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in iPad
Apple and its chief rival -- Samsung -- both saw worldwide tablet shipments decline in the June quarter, although Apple managed to increase iPad marketshare in spite of moving fewer units.




The iPad's share grew from 24.9 to 25.8 percent year-over-year, according to IDC research data published on Monday. The company's shipments fell to just under 10 million.

Apple's marketshare owes partly to a more precipitous drop for Samsung, which slid from about 8 million units to 6 million -- dragging its marketshare from 18.2 percent to 15.6. Lenovo's shipments held flat at 2.5 million, and an "others" category was down 22.9 percent to 16.4 million units.

Apple might have controlled more of the market had it not been for two other competitors, Amazon and Huawei. Amazon's Fire tablet shipments jumped 1,208.9 percent to 1.6 million, boosting its share from 0.3 percent to 4. China's Huawei grew units 71 percent to 2.2 million, pushing its share from 2.9 percent to 5.6.

The iPad was Apple's only major product category to grow revenue during the June quarter. This is likely because of the iPad Pro, now the mainstay of its tablet lineup and costing more than any previous iPad. Even the 9.7-inch version starts at $599, $100 more than the iPad Air 2 when it launched in 2014.

Comments

  • Reply 1 of 8
    apple ][apple ][ Posts: 8,360member
    Since it was first released, the iPad remains the best tablet in the world. And it still is, all of these years after it first made its debut. Nothing else even comes close. Remember all of the countless "iPad Killers" that were touted by various clueless idiots and ignoramuses? Where are those tablets today? Six feet under, that's where. Some of them didn't even last more than a few months. Those moronic people should all be walking around with mandatory dunce caps, so we all can be aware of dangerously stupid people that lurk among us.

    There are those who buy cheap, junk tablets, and then there are those who can afford iPads. It's as simple as that.

    Bring on the iPad Pro 2! I'm ready to buy one of those this fall or winter! And Apple, how about giving us a new color scheme? I'm tired of owning so many devices that are "space grey". Imagine if somebody bought a new car every year, and every year they would get the same exact color. Boring!
    calicanukstormbadmonk
  • Reply 2 of 8
    canukstormcanukstorm Posts: 1,779member
    apple ][ said:
    Since it was first released, the iPad remains the best tablet in the world. And it still is, all of these years after it first made its debut. Nothing else even comes close. Remember all of the countless "iPad Killers" that were touted by various clueless idiots and ignoramuses? Where are those tablets today? Six feet under, that's where. Some of them didn't even last more than a few months. Those moronic people should all be walking around with mandatory dunce caps, so we all can be aware of dangerously stupid people that lurk among us.

    There are those who buy cheap, junk tablets, and then there are those who can afford iPads. It's as simple as that.

    Bring on the iPad Pro 2! I'm ready to buy one of those this fall or winter! And Apple, how about giving us a new color scheme? I'm tired of owning so many devices that are "space grey". Imagine if somebody bought a new car every year, and every year they would get the same exact color. Boring!
    Agreed


  • Reply 3 of 8
    calicali Posts: 3,495member
    IDC=I Don't Care

    Apple could lose sales momentum while gaining market share. But people here tend to not care about market share.
  • Reply 4 of 8
    sricesrice Posts: 114member
    I work for a US Fortune 100 and recently saw our Good App metrics.  85% iOS, 15% Android.  
  • Reply 5 of 8
    foggyhillfoggyhill Posts: 4,767member
    The triumphalism here is a bit much. Apple sold 10 million tablets, Samsung sold 6 million. Apple would love to enjoy a similar .375 split in the PC market as opposed to their current 10%-15% market share. As for "cheap tablets" ... Samsung's best seller is generally the Galaxy Tab, which runs about $250 for the 8' model and $400 for the 10' one. Lenovo's best-selling tablets similarly run from about $150 to $300. Android tablets never truly caught on because of a very bad decision by Larry Page. There was an internal tug-of-war between Android and Chrome OS within Google that got pretty pitched. Page should have resolved it by splitting the two into separate divisions - and moving both away from search/ads - and letting them compete against each other while borrowing from each other. Instead Page decided to restrict Android to being a mobile platform for casual use on small screens and designate ChromeOS as their platform for large screens, productivity and enterprise. It was really dumb. Google had already added tablet support in Android for their Honeycomb version done in response to the iPad, worked with Motorola for the 10' Xoom and Samsung for a 10' Nexus device and were working on multi-windowed apps and other multi-tasking and power features. But after the Page directive, Google yanked all of the tablet features out of Jellybean, the next Android release, and their next Nexus tablets had only 7' screens. They stopped all development on multi-windowing even though it was almost finished. They even refused to release tablet versions of their own apps and services despite providing and regularly updating them on iOS for the iPad. They even yanked HDMI, DLNA and SD card support. Samsung, LG and other manufacturers were forced to implement crude support for multi-windowing, stylus, keyboard, external storage and other productivity features. All to keep Android from competing directly with ChromeOS. You know what MIGHT have helped Chrome OS catch on? Allowing Chrome OS phones and tablets. Which manufacturers wanted to make and some customers - especially enterprises because Chrome OS is way more secure, stable and easier to manage than Android - wanted to buy but Google never allowed it. Just a bad strategy that cost Google billions. Android engineers wanted to develop Android into being a true competitor to Windows; Chrome OS engineers wanted to be allowed to address the security, fragmentation, performance and update problems that the cheaper Android phones were experiencing and neither were allowed to.
    We don't know SHIT about Samsung's tablet totals, especially at the model level or their ASP, you pulled that STRAIGHT OUT OF YOUR ASS.

    Only Apple actually publishes numbers and its ASP is way way way higher than anyone else in the tablet space.
    They probably make 95% of profits. That's ALL THAT COUNTS really.
    edited August 2016 JanNL
  • Reply 6 of 8
    2old4fun2old4fun Posts: 212member
    cali said:
    IDC=I Don't Care

    Apple could lose sales momentum while gaining market share. But people here tend to not care about market share.
    Why should one care about marketshare? It tells you nothing about the success of a business. Do you think Rolex is concerned about their marketshare relative to Timex or the market for watches as a whole? Marketshare maven's will show their meaningless numbers to prove their theis. Company "A" relative to Company "B" or Company "A" relative to some segment of the total or the total market to "prove" a meaningless point.
  • Reply 7 of 8
    badmonkbadmonk Posts: 749member
    I would surmise that iPads live much longer that their competitors devices which contributes to the increase in market share...more of an outflow issue than an inflow issue.
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