New York Times to shut down app-based NYT Now news service
The New York Times has announced it will officially pull NYT Now -- a cheaper, slimmed-down, app-based alternative to its core news services -- from app stores on the week of Aug. 29, blaming its downfall on weak demand.
Available for iPhone and Android, the app peaked at 334,000 unique users in May 2015, but has averaged just 257,000 in the last three months, the newspaper said. NYT Now was first launched in 2014 at a price of $8 per month, making it much cheaper than the $15 for a regular digital Times subscription. Floundering in spite of this, NYT Now switched to a free model last year.
Some of the app's features are being folded into the Times' main app, such as morning and evening news briefings. Content updates will stop sometime in September -- the app itself, though, should be pulled from the App Store and Google Play prior to then.
The aim of the service was to pull in younger mobile readers, but the Times noted that it has adopted a different, more successful strategy in this area, hooking into outside platforms like Facebook and Twitter.
Available for iPhone and Android, the app peaked at 334,000 unique users in May 2015, but has averaged just 257,000 in the last three months, the newspaper said. NYT Now was first launched in 2014 at a price of $8 per month, making it much cheaper than the $15 for a regular digital Times subscription. Floundering in spite of this, NYT Now switched to a free model last year.
Some of the app's features are being folded into the Times' main app, such as morning and evening news briefings. Content updates will stop sometime in September -- the app itself, though, should be pulled from the App Store and Google Play prior to then.
The aim of the service was to pull in younger mobile readers, but the Times noted that it has adopted a different, more successful strategy in this area, hooking into outside platforms like Facebook and Twitter.
Comments
And while we are at it lets elect Trump, he is an awesome tweeter..
As for Trump tweeting, it sure beats a brain damaged, unhealthy, sick, old woman deleting tens of thousands of emails with classified info and endangering the entire country and all of its' citizens, and then continuously lying about it, while the lie-media covers for her.
People don't pay to be told what to think. The NYTimes could still make money if they could figure that out.
Their shows are pure entertainment.
Reading an investigate piece in any great newspaper will provide you with information and not just some bobble head ejaculating point of views.
one can hardly believe he's an apple fan at all, considering his entire world view is at odds with Apple's (and its founders) idealogies.
well said. for all his pomp, if men with opinions like Apple ][ were in power the country would be a darker place, where knowledge and freedom were stamped out under self-righteous dogma.
Meanwhile, while mixed, I shed no tears over the waning of the "news" paper that is the NY Times.