Chinese social media largely quiet ahead of Apple's 'iPhone 7' announcement

Posted:
in iPhone
Judging by social media conversations, Chinese interest in Apple's "iPhone 7" appears to be subdued, a report indicated on Tuesday.




Comparing month-long run-ups before launch, 2014's iPhone 6 generated 15 times more comments on China's popular Sina Weibo microblogging site than this year's announcement, according to Reuters. The news agency did note however that there has been more traffic than for last year's iPhone 6s, which had few significant hardware changes. Apple is due to announce its new product on Wednesday.

Ambivalence towards the "iPhone 7" was supported by the director of the China Market Research Group, Ben Cavender, who informed Reuters that local shoppers have expressed "muted" interest.

In Reuters street interviews with six people, most said they would wait to see what the phone's features are like before buying, or hold out for a price drop. Only one person said they were definitely planning to buy the device.

Apple could potentially be a victim of its own success, as the iPhone 6 was the first iPhone of many Chinese buyers. Only two years later, people may not feel much pressure to upgrade, especially with rumors that next year's model will bring more to the table, like an edge-to-edge OLED screen. Apple also faces competition from local smartphone giants such as Huawei and Oppo, who lead by a healthy margin. Apple ranks just fifth in the Chinese market despite being one of the world's biggest corporations.

The "iPhone 7" is typically expected to be another interim refresh like the 6s, in this case adding a faster processor, better cameras, a Force Touch home button, and double the storage capacity. The "7 Plus" should add a dual-lens camera, and possibly a Smart Connector on the back.

Comments

  • Reply 1 of 14
    boredumbboredumb Posts: 1,415member
    So, appleinsider is based in...England???  Or does someone just need to reset the clock?
  • Reply 2 of 14
    Said it to my fellow Apple friends, I'll say it here....I keep reading nobody is interested. That better f*c#ing mean that I have no trouble preordering, or receiving my phone on day 1
    Hawk5263coolfactortmaypalomine
  • Reply 3 of 14
    Nearly every day this year 99% of the US press have run with the meme people should not be interested in the iPhones 7/Plus. So now that they beat the meme to death, they want to present themselves as being great predictors and are running with the meme people are not interested in the iPhones 7/Plus. Of course if people buy the iPhones 7/Plus the press will say the buyers chose the iPhones due to the exploding battery problem with Note 7.
    palomine
  • Reply 4 of 14
    boredumb said:
    So, appleinsider is based in...England???  Or does someone just need to reset the clock?
    I think they're on the US East Coast.
  • Reply 5 of 14
    RezRez Posts: 19member
    Good for me, i will get it as soon as available hehe
  • Reply 6 of 14
    anomeanome Posts: 1,269member

    Maybe Chinese social media is just quiet because they've collectively decided not to speculate on the release this close to the announcement.

    Has anyone looked at social media outside China? Or is that too difficult? There's certainly a lot of speculation going on, how that translates to intention to buy the new iPhone is unclear.

  • Reply 7 of 14
     iPhone 6 generated 15 times more comments on China's popular Sina Weibo microblogging site than this year's announcement
    I've lost all faith in general reporting or data collection if this is what people base things on now.

    Last quarter 50 million people bought iPhones. Do you know how many of them commented on iPhone blog articles?!?!? Hint: few
  • Reply 8 of 14
    The popular phones in China have two sim cards. If iPhone has this feature, more users will buy it.
  • Reply 9 of 14
    Wow, six whole people were interviewed by Reuters?  
  • Reply 10 of 14
    People get overly influenced by misleading headline. If the headline had accurately said, Chinese interest in iPhone 7 up  over last year,  people's perception of everything afterwards would be different.    The article makes the point that iPhone 6 was an unusual exception. 
  • Reply 11 of 14
    foggyhillfoggyhill Posts: 4,767member
    The first year, when the 6 was launched, it was the first large scale launch of Apple in China, so of course you'd have a lot more interest.
    This kind of headline is idiotic (as most are).
  • Reply 12 of 14
    So one out if the six people interviewed is definitely going to buy the new iPhone.  That's 17% of the Chinese market.  This phone is going to fly off the shelves. What kind of dumb survey uses a sample size of six.
  • Reply 13 of 14
    boredumbboredumb Posts: 1,415member
    boredumb said:
    So, appleinsider is based in...England???  Or does someone just need to reset the clock?
    I think they're on the US East Coast.
    Hmmm, when this article posted, it was time-stamped 7 hours later than my west coast US time...maybe they're simply set to GMT...
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