Photos show Apple's newly relocated & revamped Brea Mall store [u]
As planned, Apple reopened its Brea Mall outlet in California on Saturday, and photos shared with AppleInsider show that the location is steeped in Apple's latest fashion-oriented design aesthetic. [Updated with more info about weekend store openings]
Image Credit: Michal Pfeil
A large crowd was there to browse and shop, as seen in images by local photographer and AppleInsider reader Michal Pfeil. Many people were gathered around the store's product display tables, which feature devices like the iPhone 7 and 7 Plus, launched just Sept. 16. The relaunched outlet's glass facade makes all of this visible from the outside.
Image Credit: Michal Pfeil
With some exceptions, the sides of the shop are lined mainly with wooden shelves stocking first- and third-party accessories, such as cases, Watch bands, Beats headphones, and even drones. Some of these are arranged in quasi-artistic patterns to draw a customer's eye.
Image Credit: Michal Pfeil
At the rear of the store is a seating area with stools, but most notably an oversized video display, cycling through video of things like the iPhone 7 and the Apple Watch Series 2.
Image Credit: Michal Pfeil
Apple reopened four U.S. stores over the weekend, spread across Arizona, California, and Virginia. Three of these were relocations, taking advantage of better real estate within malls.
Update: The company actually reopened a fifth outlet on Saturday, namely Chandler Fashion Center in Chandler, Ariz.
Image Credit: Michal Pfeil
A large crowd was there to browse and shop, as seen in images by local photographer and AppleInsider reader Michal Pfeil. Many people were gathered around the store's product display tables, which feature devices like the iPhone 7 and 7 Plus, launched just Sept. 16. The relaunched outlet's glass facade makes all of this visible from the outside.
Image Credit: Michal Pfeil
With some exceptions, the sides of the shop are lined mainly with wooden shelves stocking first- and third-party accessories, such as cases, Watch bands, Beats headphones, and even drones. Some of these are arranged in quasi-artistic patterns to draw a customer's eye.
Image Credit: Michal Pfeil
At the rear of the store is a seating area with stools, but most notably an oversized video display, cycling through video of things like the iPhone 7 and the Apple Watch Series 2.
Image Credit: Michal Pfeil
Apple reopened four U.S. stores over the weekend, spread across Arizona, California, and Virginia. Three of these were relocations, taking advantage of better real estate within malls.
Update: The company actually reopened a fifth outlet on Saturday, namely Chandler Fashion Center in Chandler, Ariz.
Comments
good catch, the Apple Store in our mall was across from the Tesla show room then they moved it at one point and now the Apple store is on the same side but a few stores down. It seams like people go in and out of both the Apple and Tesla show rooms. they are always packed even though most people are not buying Tesla's
As Tesla is part of the discussion, before it was across the the mall and one store down. Now it is across the mall and one store down.
No overhead Apple logo.
This is disappointing, as some folks originally noted in regards to the MacBook. The bright Apple logo was a great visual attraction, and an aid in spotting the stores in crowded malls. That said, I suppose it was decided that the consistently large crowds meant shoppers had no problem locating the stores, and I'll continue to give Apple management benefit of doubt on these decisions....
edit: wonder how the mostly-vacant Microsoft store around the corner from the crowded downtown Apple store in my city will "update" their design?