Apple's Q1 iPhone numbers knock Samsung out of first place in global marketshare

Posted:
in iPhone
Apple's record iPhone sales during the December quarter allowed it edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data.




Apple's 78.3 million iPhones gave it a 17.8 percent share in the quarter, Strategy Analytics said, barely putting it ahead of Samsung's 17.7 percent driven by 77.5 million units. China's Huawei was a distant third, claiming 44.9 million units and a 10.2 percent share.

Samsung did best in 2016 overall, shipping 309.4 million phones versus Apple's 215.4 million.

But Apple "capitalized on Samsung's recent missteps," Strategy Analytics said, referring to the recall and death of the Galaxy Note 7.

The device was rushed to market in August, and subsequently plagued by dozens of accounts of battery fires, which Samsung later linked to two separate defects. The debacle will ultimately cost Samsung over $5 billion.

The Note line is normally popular with high-end smartphone shoppers, meaning that the Note 7 was likely the decisive factor preventing Samsung from holding onto Q1 marketshare.

High iPhone 7 sales helped push Apple's Q1 revenues to a record $78.4 billion, with net profits of $17.9 billion. Mac sales were up 1 percent, but iPad sales fell 19 percent, continuing a broader decline.

Comments

  • Reply 1 of 20
    But but..I thought external design was everything and no one would buy an iPhone that resembles the last iPhone.

    News Flash: Every iPhone resembles every other iPhone. No one cares.
    StrangeDaysgilly017watto_cobracali
  • Reply 2 of 20
    Sounds like Apple's Oct-Dec phablet numbers are on fire! Oh, wait. Sorry. They came roaring back! What? No? OK. Perhaps this is just a spark signaling things to come. Too soon? Well, let's see how the next Q does, if this can be sustained or if these numbers just flame out. C'mon, you can't not...
    cyberzombieStrangeDayslito_lupenar00fus1cali
  • Reply 3 of 20
    radarthekatradarthekat Posts: 3,150moderator
    Interesting fact:  Apple's market cap is now just $8 billion above where it was in 2012 when the stock hit $700.  With the 7:1 split, had Apple not bought back any shares, the stock at $100 would have equaled the 2012 market cap, but with all the share buybacks it now takes a price of about $126 to attain that market cap.  Which is a good thing for Apple shareholders.  
    jcdinkinsmelodyof1974chia
  • Reply 4 of 20
    Rayz2016Rayz2016 Posts: 4,788member
    Does anyone care still care about this marketshare nonsense?

    It doesn't mean you make more money.   
    It doesn't mean developers head for your platform first. 
    It doesn't mean you can make a phone that won't explode in your customers' faces. 
    lkruppStrangeDayspscooter63mike1gilly017watto_cobra
  • Reply 5 of 20
    It looks like Samsung's marketshare fell drastically from 22.2% to 17.7%, due to their fiery Note, Apple actually also went down from 18.6% to 17.8% but still managed to edge out Samsung's quarter by 0.1%.

    Apple should worry about growing their marketshare and maintain their 90%+ market profits. They also really need to make the iPad and MacBooks great again!
    cyberzombiecali
  • Reply 6 of 20
    Rayz2016Rayz2016 Posts: 4,788member
    jpellino said:
    Sounds like Apple's Oct-Dec phablet numbers are on fire! Oh, wait. Sorry. They came roaring back! What? No? OK. Perhaps this is just a spark signaling things to come. Too soon? Well, let's see how the next Q does, if this can be sustained or if these numbers just flame out. C'mon, you can't not...
    I see what you did there. :-)

    Yes, the trick is sustaining it. I think the new iPhones will cause another boost, and maybe whatever comes out of what appears to be the world's longest pipeline. 
    watto_cobra
  • Reply 7 of 20
    For Apple there should be extra marketshare numbers for categories Apple compete in. It means 399 USD and above.
    watto_cobra
  • Reply 8 of 20
    Yep, Marketshare vs. 100% of the profits? Hmmmmmmmm. :)
    chiawatto_cobra
  • Reply 9 of 20
    MacProMacPro Posts: 18,457member
       ...  "edge ahead of Samsung and once again become the world's top smartphone vendor, though not for whole of 2016, according to new research data."

    Oh this is Apple's death knell, 'though not for the whole 2016"  Epic Fail! ;)
    watto_cobra
  • Reply 10 of 20
    lkrupplkrupp Posts: 7,464member
    The “yeah but..” second guessing and negative spin is in full press mode. Apple had the biggest quarter in history... yeah, but iPad sales were down again. Apple sold 78+ million iPhones... yeah, but Samsung screwed and that’s why. Almost every financial web site is reporting the Q1 results followed by “yeah, but...” negativity. That Apple took it to Samsung is amazing in light of the fact that Samsung sells a gazillion el cheapo junk phones that re still classified as smartphones.
    edited February 2017 jcdinkinsStrangeDayspscooter63dedgeckomagman1979patchythepiratewatto_cobracali
  • Reply 11 of 20
    As an investor, patience has always been key with Apple.  Having said that, your patience definitely does get tested.  This formed the handle on the cup at around $120.  That was a bullish sign and it got the attention of big money.  I had said on these forums that Apple would beat in sales on the iPhone 7 and the Mac.  I'm not a prophet, but I do know demand when I see it.  This should continue on a general upward trend throughout the year with iPhone X/8 on the horizon, although the occasional pullback will be healthy for price stability.  Of course this also depends on which direction big money decides to take the stock market as a whole with more volatility being a factor.  Long and strong.  Go Apple.
    watto_cobracali
  • Reply 12 of 20
    slurpyslurpy Posts: 5,193member
    sog35 said:
    This is nothing.

    Just wait till Sept when we get the killer iPhoneX

    If you thought the iPhone6 cycle was massive, just wait for X.

    I think Apple will sell 100,000,000 iPhoneX in next years December quarter
    That's a pretty absurd prediction (even for you) considering it's guaranteed that the new iPhone will be supply constrained, especially for a new form factor and production kinks, and there's almost zero change they can produce that many. 

    Also, these charts are misleading bullshit, because Apple sells ONLY high end phones, while Samsung has a million ultra low cost trash models included in this "marketshare". In reality, the difference in Apple's success is much, much larger. 
    pscooter63watto_cobracali
  • Reply 13 of 20
    At least the stock is rationally rising in response to the numbers.
    watto_cobracali
  • Reply 14 of 20
    maestro64maestro64 Posts: 4,678member
    Yep, Marketshare vs. 100% of the profits? Hmmmmmmmm. :)


    yeah ask fitbit about being the top or the market share pile, market share does not help pay the bill, especially when you have apple sucking all the profits out of the market place. As company you have to worry if Apple walks into your market and your only solution is to cut your price to drive sales. They call it the death spiral for a reason. It is one price cut after another to the bottom.

    I wonder is business school today are changing their business strategies around market share of profit share.


    edited February 2017 pscooter63chiawatto_cobracali
  • Reply 15 of 20
    maestro64maestro64 Posts: 4,678member

    Folk, let not forget the only number of any value in Strategic Analytics number are Apple, since we know those numbers are true. No other supplier actually reports their numbers even if they do, they not subject to independent audit as Apple is since any public statement Apple makes has to be back up with real numbers.

    Oh, we now know why the google phone was available to purchase, Apple was taking the supply of all the parts and Google could not get their hands on any extra parts total lost opportunity for google.

    watto_cobracali
  • Reply 16 of 20
    brucemcbrucemc Posts: 1,540member
    I was going to respond to one of the trolls there, but seems post was removed.

    Anyhow, if you want to compare profitability, then based on a Forbes view from mid 2016 (based on 2015 year results):
    - Apple: $233B in sales, $53.7B in profits
    - Samsung Electronics: $177B in sales, $16.5B in profits (this is of course the year before the Note 7 debacle).

    Apple is the most profitable company in the world by total absolute profits (when looking at a single company - Vodafone Group based in the UK with controlling stake in dozens of telecommunications companies - if you consider the profits from all Vodafone operating companies around the globe with VF Group then it is the largest, and Apple is #2 in this case).

    For comparison, in 2015 Google (Alphabet) had $16.3B in net profit.  Facebook at $3.6B profit in 2015.  Both of those businesses of course are growing faster than Apple, but the growth rates are slowing down.

    Apple is the big dog on the block, but to listen to most of the media-blog-o-sphere, you would think they are getting kicked by just about anyone that walks by...
    patchythepiratewatto_cobra
  • Reply 17 of 20
    mike1mike1 Posts: 1,947member
    It looks like Samsung's marketshare fell drastically from 22.2% to 17.7%, due to their fiery Note, Apple actually also went down from 18.6% to 17.8% but still managed to edge out Samsung's quarter by 0.1%.

    Apple should worry about growing their marketshare and maintain their 90%+ market profits. They also really need to make the iPad and MacBooks great again!
    Chasing marketshare is like chasing windmills. The ONLY measures that matter are profits and cash flow. Upstarts chase marketshare, but if they don't become profitable at some point, they'll disappear too.
    watto_cobra
  • Reply 18 of 20
    gatorguygatorguy Posts: 21,295member
    brucemc said:

    Apple is the big dog on the block, but to listen to most of the media-blog-o-sphere, you would think they are getting kicked by just about anyone that walks by...
    I think more minority and not most. 
  • Reply 19 of 20
    I note the company called "Others" hold 41.7% of the market.
    How come no one ever talks about them???
    More than double that of Apple and Samesong.
    cali
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