Florida pro soccer team's new iOS app cuts out ticket middlemen

Posted:
in iPhone edited March 2017
The Orlando City Soccer Club this week launched a new app for iOS and Android that leverages the team's paperless ticketing process to sell passes directly to customers, effectively cutting out third party ticketing sites.




Developed by mobile platform firm FanHero, Orlando City SC's LionNation app acts as a digital hub for the club's membership program.

Similar to other live event apps, LionNation offers users the usual assortment of ticket management features, including purchasing and in-stadium pass presentation. The OCSC goes further by providing in-app direct to customer merchandise and ticket sales, saving buyers money normally associated with third party ticketing services.

"It seems archaic that an organization should miss out on thousands of dollars of revenue to sell their own products - we believe this technology is the future of 'hero' to 'fan' sales," said Christopher Cooper, co-founder of FanHero.

Available to members and non-members, LionNation will be the preferred method of entry into Orlando City Stadium as the venue transitions to a paperless ticketing process. When the Major League Soccer season kicks off in March, single-game ticket holders will need to present an in-app pass for entry into the stadium. Season-ticket holders can use either the app or their physical membership card.

Fans can also buy digital tickets for friends and family, as well as resell passes purchased within the app.

In addition to ticketing, the new app offers live coverage of team practices, player interviews, exclusive photos, commentary, team news, stats, a chat module and more.

The LionNation app is a free download from the iOS app store.

Comments

  • Reply 1 of 6
    I love this idea! If there is any way to cut out leeches such as Ticketmaster, that is 100% super in my book!
    dasanman69phone-ui-guylolliverjdgazretrogustochasm
  • Reply 2 of 6
    P-DogNC said:
    I love this idea! If there is any way to cut out leeches such as Ticketmaster, that is 100% super in my book!
    Ticketmaster will acquire this company faster than you can open your book 
    Fatman
  • Reply 3 of 6
    appler0xappler0x Posts: 10member
    P-DogNC said:
    I love this idea! If there is any way to cut out leeches such as Ticketmaster, that is 100% super in my book!
    This article doesn't mention it, but the app was developed in partnership with Ticketmaster. I work in the industry, it's extremely difficult for teams to build their own ticketing systems from scratch. That'd be the only way of cutting out middlemen.

    http://www.orlandosentinel.com/sports/orlando-city-lions/on-the-pitch/os-sp-orlando-city-news-0214-story.html
    retrogusto
  • Reply 4 of 6
    Does it include a Location aware Apple Wallet pass version of the ticket? Speed things up just a bit more rather than keep it all within the app.
  • Reply 5 of 6
    macguimacgui Posts: 1,354member
    P-DogNC said:
    I love this idea! If there is any way to cut out leeches such as Ticketmaster, that is 100% super in my book!
    That's exactly what I thought the instant I saw the headline. If only it were possible.
  • Reply 6 of 6
    MplsPMplsP Posts: 1,545member
    P-DogNC said:
    I love this idea! If there is any way to cut out leeches such as Ticketmaster, that is 100% super in my book!
    Ticketmaster will acquire this company faster than you can open your book 
    +100! 
    So tired of paying a 40% Ticketmaster tax every time I want to go to an event. I remember back in the 80's Pearl Jam (?) tried to book a tour without using Ticketmaster but they were unable to find enough venues to make it work and yet when Ticketmaster was sued as being a monopoly the judge said they weren't. I'd like to know what his/her definition of a monopoly is, then.

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