AppleTV TV app outside US

in iPod + iTunes + AppleTV
Anyone heard any news as to when the TV app might make it elsewhere? It sounds like a good feature and I'm sorry not to have it in the UK. Obviously, here we'd want it to work with BBC iPlayer and NowTV. I wonder if the former maybe the stumbling block as I don't think the BBC like to make their content available outside of their own ecosystem so licence fee payers always are reminded of what is BBC content. 
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